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I Love the World I Love the Whole World advertising campaign launched by Discovery Channel in 2008 in promotion of their new tagline: "The World is Just... Awesome" . The song used in the ad is a re-writing of a traditional camping song known as I Love the Mountains or I Love the Flowers , depending on the lyrics, and are know for their chorus of "boom-de-ah-da, boom-de-ah-da".[ 1]
Cast and Visuals With Lyrics
The cast and visuals of the ad are numerous, as it features many hosts and famous scenes/locations from various Discovery Channel shows.[ 2]
First version
Two Astronauts on a space walk
(speaking) It never gets old, huh?
Nope. It kinda makes you want to... Break into song? Yep. I love the mountains,
I love the clear blue skies
A shot of the Millau Viaduct bridge
A Great White Shark jumping out of the ocean in an attack (Shark Week I love when great whites fly
Les Stroud with a camera lying in a desert (Survivorman A shot of the Hong Kong skyline at night
And all its sights and sounds
Alaskan crab fishermen (Deadliest Catch Boom-de-yadda, boom-de-yadda
An African tribe dancing (Going Tribal Last Man Standing Boom-de-yadda, boom-de-yadda
A surfer paddling out
Mike Rowe in a sewer with rats (Dirty Jobs A man in a Land speed record breaking vehicle
A scientist examining an Egyptian Mummy
A temple of Buddhist Monks
A deep sea sub with James Cameron and a Jellyfish
A large rock concert (Also in another Discovery Channel commercal "Let's All Discover ")
Boom-de-yadda, boom-de-yadda
Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons Boom-de-yadda, boom-de-yadda Josh Bernstein standing in front of a tornado (Into The Unknown With Josh Bernstein )
Bear Grylls examining a Tarantula (Man vs. Wild A man in a fire proximity suit next to a lava flow
A Humboldt Squid
A collection of people on a beach in Honolulu , Oahu watching fireworks
I love the whole world, it's such a brilliant place
Adam Savage setting Jamie Hyneman 's arm on fire (MythBusters Boom-de-yadda, boom-de-yadda Stephen Hawking in a lecture hall (through his voice synthesizer )
A man BASE jumping into the Cave of Swallows (Also from "Let's All Discover ")
Boom-de-yadda, boom-de-yadda
"The World is Awesome" appears on the screen, then the Discovery Channel logo appears as this is sung:
Boom-de-yadda, boom-de-yadda, boom-de-yadda, boom-de-yadda, boom-de-yadda, boom-de-yadda.
Short version
Full Credits
Client: Discovery Channel[ 2]
Agency: 72andSunny[ 2]
Creative Director: Glenn Cole[ 2]
CD/Designer: Bryan Rowles[ 2]
CD/Copywriter: Jason Norcross[ 2]
Agency Executive Producer: Sam Baerwald[ 2]
Agency Producer: Angelo Ferrugia[ 2]
Production Company: Outsider[ 2]
Director: James Rouse [ 2] [ 3]
Director of Photography: Max Goldman[ 2]
Producer: Jeremy Barrett[ 2]
Editorial Company: Mad River Post[ 2]
Editor: Lucas Eskin[ 2]
Producer (Editorial): Ann Kirk[ 2]
Telecine: Company 3[ 2]
Colorist: Stefan Sonnenfeld[ 2]
VFX: Method[ 2]
VFX/Online Artist: Alex Kolansinski[ 2]
VFX Producer: Helena Lee[ 2]
Music: Beacon Street Studios[ 2]
Composer: Brian Chapman[ 2]
Producer (Music): Adrea Lavezzoli[ 2]
Sound Design: Lime Studios[ 2]
Mixer: Loren Silber[ 2]
In Popular Culture
The June 27 , 2008 comic of xkcd [ 4] here
References
External links
Template:Ad-stub
USA