Doublemint

{{subst:#ifeq:a|b||{{subst:#ifexist:Wikipedia:Articles for deletion/{{subst:PAGENAME}}|{{subst:lessthan}}!-- The nomination page for this article already existed when this tag was added. If this was because the article had been nominated for deletion before, and you wish to renominate it, please replace "page={{subst:PAGENAME}}" with "page={{subst:PAGENAME}} (2nd nomination)" below before proceeding with the nomination. -->}}}}

{{subst:lessthan}}!-- Once discussion is closed, please place on talk page:

-->

Doublemint is a flavour of chewing gum made by Wrigley's. It was launched in the United States in 1914, and has had variable market share since that time.

One of the most notable aspects of this brand is Wrigley's advertising campaign, begun in 1956, which utilized twins as spokespersons for the gum, as a play on the word "double" in the name. The original "Doublemint Twins" were Jayne and Joan Boyd of Hammond, Indiana, who appeared in advertisements for Doublemint until Joan became pregnant in 1963. The company however continued sporadically to promote the campaign; later "Doublemint Twins" included Patricia and Cyb Barnstable, Cynthia and Brittany Daniel, and Heidi and Alissa Kramer. Later twins projected more sex appeal in keeping with trends in American advertising; the Barnstable twins were later asked to pose for Playboy magazine due to their popularity as spokeswomen for the gum.

The original jingle was as follows:

Double your pleasure, double your fun,

With Doublemint, Doublemint, chewing gum!

The second line has been changed in recent times to "It's the statement of the great mint in Doublemint gum!"

Recently the European Union has tentatively denied Wrigley's request for trademark status on the name "Doublemint"; EU advocate general Francis Jacobs argues that the word is too generic to qualify. [1]