Sina Corporation
Sina.com is the largest Chinese-language infotainment web portal, run by SINA Corporation founded in Mainland China in the 1990s. The company's global financial headquarters has been based in Shanghai since October 1, 2001 (and Silicon Valley before that).
As a site that mainly caters for Chinese population around the globe, sina.com has about 94.8 million registered users and more than 10 million active users engaged in their fee-based services (10,000 of who are overseas Chinese in North America). Given their focus on Chinese population, sina.com has provided different subsidiary sites for people, especially Chinese, around the world. For example there are 13 access points within Greater China as shown from an extract of the index in sina.com.
It has subsidiary tailored pages for overseas Chinese, which include sina US, sina Japan, sina Australia, sina Europe and sina Germany.
Sina.com is one of the four major business lines of SINA Corporation which the rest of the major business lines include SINA Mobile, SINA Online and SINA.net. Sina.com is the most popularly visited simplified Chinese website in 2003 as pointed out by the Chinese Academy of Social Sciences based on the information from alexa.com. It is also the Chinese Language Media of the Year by the South China Weekend.
Services
Sina.com aims at providing internet services to the Chinese population around the world. In every localized websites, there are more than 30 integrated channels covering various aspects, including news, sports, technology information, finance, advertising services, entertainment, fashion, travel and lots more.
History
The service was extended across the straits and North America, when in March 1999, SRS International Limited (predecessor of SINA Corp.) merged with Sinanet.com, which operated in Taiwan and California. In July 1999, it extended to Hong Kong.