Dunkin' Donuts

Dunkin' Donuts is an international doughnut purveyor founded in 1950 in Quincy, Massachusetts by William Rosenberg. It claims to be the "world's largest coffee and baked goods chain" with 2 million customers per day served at 6200 stores globally [1]. Most of its stores are franchises.

In the U.S., it is often paired with Togo's sandwich shops and Baskin-Robbins ice cream shops. Baskin-Robbins, Togo's, and Dunkin' Donuts together form Allied Domecq Quick Service Restaurants, part of Allied Domecq. Most of their competive business comes from small locally owned stores, Krispy Kreme doughnuts, and Southern Maid. Mister Donut had been its largest competitor in the United States before the company was bought by Dunkin' Donuts' parent company and the Mister Donut stores rebranded as Dunkin' Donuts.

Culture

Dunkin' Donuts' "It's Worth The Trip" campaign, starring 'Fred the Baker' and featuring the catchphrase "It's time to make the donuts." won honors from the Television Bureau of Advertising as one of the five best commercials of the 1980's.

Dunkin' Donuts is a staple of popular culture references, especially in its home turf of the northeastern United States and eastern Canada. Television and movie references include the MacKenzie Brothers movie Strange Brew.

External links

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