Wurzelpeter
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Wurzelpeter is an assertive bitter hailing from Germany, and is also available as Wurzelpeter Orange which is a potent apple flavoured liquor. It is a herbal liqueur with all the flavour of the forest and is a product of Franz Wilhelm Langguth Erben GMBH & CO.KG, with its headquarters in Traben-Trarbach, a municipality in the district Bernkastel-Wittlich.
History
Wurzelpeter in German folklore, was another word for gnome, a fact reflected by the sympathetic Wurzelpeter brand symbol. Gnomes were historically regarded as friendly magical beings that would aspire to be helpful and carry out daily chores (such as making ones bed). They were known to live deep in the forest and were famed as healers.
This magical tradition is captured to this day by Wurzelpeter, the age-old recipe and meticulous care in producing the drink, ensure that the herbs and root-extracts used in Wurzelpeter provide a unique wholehearted, aromatic forest flavour.
The drink is made exclusively from natural forest ingredients, some with undisputed remedial properties and is said to relax the mind, body and soul.
Documents referring to the confidential Wurzelpeter recipe go back as far as 1875. Although it has been suggested that the Wurzelpeter recipe may well be much older. link title
Marketing
Wurzelpeter is aggressively marketed by it's logo gnome Wurzel, which translates from the German word 'root'. There is some controversy as to whether his name is 'Wurzel' or 'Peter', as established this is NOT 100% DEFINITE. Wurzel toys are available from the distributor, the most popular features Wurzel (or Peter) with his foot on a soccer ball, not dissimilar to an old-fashioned forward like Rodney Marsh from his QPR hayday.
Wurzelpeter chief outlet is Lidl, the discount supermarket, but is yet to lock down a reliable UK distributor.
The well known signature Wurzelpeter music now on the website has been remixed by a number of contemporary DJs, but is most known for it's heavily sampling by Tricky during the 1990s Bristol trip-hop era.
Wurzelpeter is a notorious cult drink of choice for travelling British football supporters and have attached a series of affectionate songs for their favourite drink.
Wurzelpeter Chants
Wurzel - Give us a wave
Are you Jaeger in disguise?
Who's that gnome they call the Wurzel?