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Royal Asscher Diamond Company

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The Asscher brothers, Abraham and Joseph, ran the Royal Asscher Diamond Company, which was founded in 1854 in Amsterdam, Holland. The Asscher Diamond Factory still stands at Tolstraat 127.

The brothers developed the Asscher cut diamond in 1902. This is a square emerald cut with cropped corners. It was very popular in the 1920s but went out of fashion, only to have become more popular recently thanks to its featuring on Sex and the City and in some celebrity engagements.

Abraham and Joseph Asscher also cut the enormous Cullinan diamond at the request of King Edward VII.

Abraham Asscher was actively involved in many Jewish organizations and was a conservative politician.