iPod
iPod is a brand of portable media player designed and marketed by Apple Computer. Devices in the iPod family provide a simple user interface designed around a central scroll wheel (with the exception of the iPod shuffle). The standard iPod model stores media on a built-in hard drive, while the smaller iPod shuffle and iPod nano use flash memory. Like most digital audio players, an iPod can serve as an external data storage device when connected to a computer.
Discontinued versions of the iPod include two generations of the popular iPod mini and four generations of the full-sized iPod, all of which had monochrome screens except for the fourth-generation iPod with color screen (previously sold as iPod photo before it replaced the monochrome iPod in the top line). As of April 2006, the lineup consists of the fifth-generation iPod, which has video playback capabilities, the iPod nano which has a color screen, and the iPod shuffle; all three models were released in 2005. The iPod is currently the world's best-selling digital audio player[citation needed]. The bundled software required for uploading music, photos, and videos to the iPod is called iTunes. A music jukebox application, iTunes stores a comprehensive library of the user's music on their computer, and can play and rip music from a CD. The most recent incarnations of iPod and iTunes have video playing and organization features.
Apple's widespread marketing campaigns have led to the iPod's reputation as an easy-to-use, stylish device and dominance among the MP3 market (to the extent that some people erroneously refer to all MP3 players as "iPods"); this has led to a large market dedicated specifically to iPod accessories. Apple's proprietary actions regarding iPods and iTunes, however, have led to its criticism by some and legal battles outside of the United States.
Name
Apple Computer often refers to the player as iPod, without use of the definite article the. Apple's web site reflects this usage (for example, "iPod incorporates the same touch-sensitive Apple Click Wheel that debuted on iPod mini"), which resembles Apple's use of the words Apple Macintosh. The company has many other products with a lowercase "i" in front of the name, including iSight, iChat, iTunes, iDVD, iBook, and many more. When Apple first introduced the iMac, the "i" stood for Internet, meaning that the iMac shipped with everything needed for a connection. The "i" also stood for "individual" and "independence" — as well as other words that complemented Apple's "Think Different" Campaign launched in conjunction with the first iMac, but the prefix stuck, as the brand recognition associated with it has positive effects on the sales of Apple products. Recently, some media have started referring to the generation primarily born in the late 1980s, and which in particular has made the iPod popular, as the iGeneration, suggesting that the "i" family of products may have a far-reaching cultural impact.
History
Development of the iPod grew out of Apple’s digital hub strategy, as the company was creating software applications for the growing number of digital devices being snapped up by consumers. While digital cameras, camcorders and organizers had well-established markets, the company found digital music players lacking in quality and Apple decided to develop its own. Apple’s Hardware engineering chief Jon Rubinstein assembled a team of engineers to design and build the first iPod in less than a year, with Tony Fadell and Michael Dhuey as the principal hardware engineers. It was unveiled by CEO Steve Jobs on October 23 2001 as a Mac-compatible product with a 5 GB hard drive that put “1,000 songs in your pocket”. [1]
In 2002, Apple released the second-generation iPod in two versions, one for Mac users and one for Windows users. The only differefuckin ance though was the bundled software; since there was no iTunes for Windows at the time, the Windows iPods came packaged with Musicmatch software. The actual iPods could work with either system (though to work with Windows, they had to use the FAT32 filesystem, Mac iPods could use either the FAT32 or HFS Plus filesystem). In 2003, Apple released third-generation iPods that included a single CD that included a Windows version of the iTunes software along with the Mac version. As of October 2004, iPod dominated digital music player sales in the United States, with over 90% of the market for hard-drive-based players and over 70% of the market for all types of players. The iPod has sold at a tremendous rate, now past 42 million units since its release. Apple and several industry analysts have posited that the iPod has encouraged users of non-Apple products to switch to other Apple products, such as to Macintosh computers.
On April 26 2006, EETimes reported that an Samsung Electronics executive vice president had announced that Samsung had won the contract to provide the media processor for a future model iPod, replacing Apple's previous supplier PortalPlayer. [1] PortalPlayer had announced a week before that their updated processor would not be used in upcoming flash-based iPods. [2]
Patents and patent disputes
In 2005, Apple Computer faced two lawsuits claiming patent infringement by the iPod and its associated technologies [2]: Advanced Audio Devices claimed the iPod breached their patent on a "music jukebox"[3], while Hong Kong-based IP portfolio company Pat-rights filed suit claiming that Apple's FairPlay technology breached a patent[4] issued to inventor Ho Keung Tse. The latter case also includes the online music stores of Sony, Real Networks, Napster and MusicMatch as defendants [5].
Apple's application to the United States Patent and Trademark Office for a patent on "rotational user inputs"[6], as used in the iPod's interface, received a third "non-final rejection" (NFR) in August 2005.
Also in August 2005, Creative Technology, one of Apple's main rivals in the MP3 player market, announced that it too held a patent[7] on part of the music selection interface used by the iPod, which Creative dubbed the "Zen Patent", granted on 9 August 2005[8].
Capabilities
Software
The iPod can play MP3, WAV, M4A/AAC LC, Protected AAC, AIFF, Audible audiobook and Apple Lossless audio file formats. The fifth-generation iPod can also play .m4v and .mp4 MPEG-4 (namely H.264/MPEG-4 AVC) video file formats. The Microsoft Windows version of iTunes can transcode regular non copy-protected WMA files to an iPod supported format. WMA files with copy protection cannot be played in iTunes or be copied to an iPod. Reviewers have criticized the iPod's inability to play some other formats, in particular the Ogg Vorbis and FLAC formats. MIDI files cannot be played on iPods, but can be converted into a compatible audio file format by choosing the "advanced" menu on iTunes.
Apple designed the iPod to work with the iTunes media library software, which lets users manage the music libraries on their computers and on their iPods. iTunes can automatically synchronize a user's iPod with specific playlists or with the entire contents of a music library each time an iPod connects to a host computer. Users may also set a rating (out of 5 stars) on any song, and can synchronize that information to an iTunes music library. Apart from iTunes there are also several third-party applications available that can be used to transfer songs to the iPod. iTunes lacks the ability to transfer songs from iPod to computer because of legality issues, although there are third party programs that circumvent Apple's protection.
EQ settings and bass distortion criticism
The iPod's software equalizer (EQ) provides a way to enhance the sound. However, since 2002, several users ([3], [4], [5], [6]) have noticed that certain EQ settings like R & B, Rock, Acoustic and Bass Booster can cause bass distortion. Audio tests ([7]) attribute this to the iPod’s weak bass response, which distorts some songs that have a bass drum or a bassy kind of instrument. Notable examples include Bob Sinclar - “Love Generation” and Jem - “Wish I” (song links to the iTunes Music Store).
Additional features
In addition to playing music and storing files, the iPod has limited PDA functionality. Since January 2003, Mac users have been able to synchronize their contacts and schedules Address Book and iCal to their iPods through iSync. With the 2005 release of iTunes 5.0, Apple integrated contact/schedule syncing into iTunes and added the ability for Windows users to synchronize their contacts and schedules from Microsoft Outlook and Outlook Express. Although Mozilla Calendar and Mozilla Sunbird iCalendar have the same file format used by iCal and the iPod, there is no way to automatically sync schedules among these programs. However the files can be manually dragged and dropped into the correct directory on the iPod.
The limited PDA calendar functions of the iPod are somewhat tainted for users from Newfoundland and parts of Australia. Their time zones are excluded from the iPod's firmware, leaving them unable to properly sync calendar events and alarms to their devices. No workaround (including mentally converting times when reading them) is functionally acceptable due to the combined behaviours of iSync, iCal and the iPod with regards to converting events between time zones. Apple has yielded no commitment to correct this problem as of January,2006. [8]
iPod can also display notes, and hence host simple games and store restaurant information. However, iPod has limitations as a PDA, since users cannot edit this information on the iPod except through a computer.
Most iPods (the exception is the iPod shuffle) also feature games. All iPods (except the shuffle) feature:
- Brick: a clone of the Breakout arcade game from Atari (originally created by Apple cofounder Steve Wozniak)
- Parachute: a game in which the user controls a turret and attempts to shoot down paratroopers and the helicopters which release them. Parachute is similar to the Apple II game Sabotage by Mark Allen.
- Solitaire: a simple card game resembling the Klondike solitaire card game.
- Music Quiz: an interactive music quiz featuring the user's own songs. The game plays a portion of a random song and prompts the user to identify it from a list of 5 (or of 4 on the iPod mini). A song drops off the list every few seconds. The faster the users choose the right song, the more points they get. Music Quiz became available through a free firmware update for third-generation iPods released in October 2003 and later came standard with the iPod mini and fourth-generation iPods. No record is kept of the score, and there is no limit on the number of songs played; however, the songs repeat after the first 100. Music Quiz requires rapid disk seeking and uses a lot of battery power.
- Notes: iPod also has the function to read eBooks through use of the Notes Function. This allows the user to read small text files.
December 2005 saw the release of one the first iPod games to make use of the iPod's ability to act as a "Sonic Gaming Platform". The game, "Rock and Pop Trivia Quiz" from Coolgorilla takes the listener through 40 narrated questions on well known Rock & Pop artists.
Hardware
Originally iPod connected to a user's computer to update songs and recharge its battery solely through FireWire. It could also be charged by connecting it to a small power adapter which shipped for free with the first several generations. The now standard dock connector was not added until the 3rd generation in April 2003, allowing users the option of using FireWire or USB to make data transfers, although the device could still not be charged by USB and the USB cable was not included. Most Microsoft Windows PCs don't have FireWire ports so this move effectively opened the Windows market to iPod, although USB only Windows users had to keep their FireWire cables to plug into the wall adapter. The dock connector also made it possible to transfer data, sound, and power back and forth to iPod accesories, which created an explosive market of devices that has been extremely profitable for third parties such as Belkin and Griffin. The resulting myriad of connecting devices is still one of iPod's greatest strengths over its competititors.
The fourth-generation iPod could be charged over USB, and eventually Apple started shipping iPods with USB cables instead of FireWire ones. This angered Mac fans because some simply did not want to use USB, which is seen as being slower and less full-featured; some of the fans' fears are unfounded, but the USB vs. FireWire debate still rages. Also, many Macs shipped before 2004 had only USB 1.1, which has a transfer speed of 11 mb/sec, as opposed to FireWire's 400 and USB 2.0's 480. Although none of these actually transfers at these exact rates, USB 1.1 is much slower than the other two, and for some people USB 1.1 is simply unusable for transferring music collections to fill 40 GB iPods. This has forced many Mac users to pay the extra money for Firewire cables. Later introductions continued to lessen iPod's reliance on FireWire. iPod Shuffle, released in January 2005, plugs directly into a USB port, without a dock connector; it has no Firewire support. The iPod nano, released in September 2005, uses a dock connector that allows a FireWire cable to be plugged in to charge the device, but not to transfer data. With the fifth-generation iPod (also known as the Video iPod, although Apple does not like the term), iPod dropped all support for data transfer over Firewire to any model. Like the nano, the fifth-generation iPod's dock connector will accept a FireWire cable and can draw power from it, but only the USB connection, not the FireWire one, will support data transfer--a message stating this appears on the iPod screen. FireWire support was dropped for several reasons. First, nearly all computers have USB, although many older Macs don't have USB 2.0, while hardly any Windows PCs have any version of FireWire. Second, USB is cheaper to manufacture. Lastly, USB requires less on-device circuitry than FireWire, allowing engineers to make iPod thinner. Regardless of these justifications, many Mac fans are still unhappy about iPod's loss of FireWire.
The first three generations of iPod used two ARM 7TDMI-derived CPUs running at 90 MHz, while later models have variable speed chips which run at a peak of 80 MHz to save battery life. The iPods use 1.8 inch (46 mm) ATA hard drives (with a proprietary connector) made by Toshiba. The iPod mini uses one-inch Compact Flash microdrive hard drives made by Hitachi. The iPod has a 32 MiB flash ROM chip which contains a bootloader, a program that tells the device to load the operating system from another medium (in this case, the hard drive). All iPods, except for the 60 GB fifth-generation iPod, have 32 MiB of RAM, a portion of which holds the iPod OS loaded from the firmware and the vast majority of which serves to cache songs loaded from the hard drive. For example, an iPod could spin the hard disk up once and copy about 30 MiB of upcoming songs on a playlist into RAM, thus saving power by not having the drive spin up for each song. (The 60 GB fifth-generation iPod holds 64 MiB of RAM, to further extend battery life.)
iPod was originally introduced with a black and white display but no current model uses one. iPod Photo (an addition to the functionality of the 4th generation iPod released in late 2004) introduced a color screen, while iPod shuffle (released Jan 2005) has no screen at all. When iPod mini was replaced with iPod nano it received a color screen (and photo capabilty) and starting with the 5th generation all full size iPods have color screens and photo capability.
Technical performance
An independent test report shows the fifth-generation iPod to have an excellent frequency response (20 Hz-20 kHz +-0.5 dB) and good noise level (-62dBAL ITU-R468 wtd). [citation needed] The lowest noise achievable on 16-bit audio and most good CD players is around -67dBAL. [citation needed]
Earphones
All iPods come with earbud headphones with distinctive white cords and earbuds, a color chosen to match the design of the original iPod. The white cords have become symbolic of the iPod brand, and advertisements for the devices feature them prominently. Despite the fact that new generations of the iPod now appear in black as well as white, the headphones remain white, as do the USB cables, chargers, docks, and remotes.
Some users, dissatisfied with the bass quantity or audio quality of their earbuds, will either buy accessories for their earbuds or switch to other headphones. Apple itself also sells in-ear headphones, but is criticized for using silicone tips, shaped in a way that is more stylish but easily slips out of the ears. Many music enthusiasts and audiophiles describe both earbuds' quality as "mediocre" at best, and advocate the use of third-party headphones or canalphones as a better-sounding alternative. The quality of the supplied headphones found in iPod Nano and 5G boxes has been increased and they are acceptable when compared to earlier models. [citation needed]
The signature earphones have such good recognition characteristics that they can become a liability – after a 24% rise in robbery and a 10% increase in grand larceny in the NYC subway system, a spokesperson for the New York City Police Department suggested that iPods might be behind the increases. [9]
Compatibility
The original iPod was designed for use with Macintosh computers running Mac OS 9 or Mac OS X but Apple began selling a Windows-compatible iPod on July 17 2002. [10] Apple released a Windows version of iTunes on October 16, 2003 [11]; previously, Windows users needed third-party software such as Musicmatch Jukebox (included with Windows iPods before the release of the Windows version of iTunes), ephPod, or XPlay to manage the music on their iPods.
iPods originally shipped formatted with Apple's native filesystem, HFS Plus and consequently would only work with Apple's Mac OS because Windows does not support HFS Plus. An iPod formatted with HFS Plus is able to serve as a boot disk for a Macintosh computer, allowing one to have a usable, portable operating system installed on their iPod. With the advent of the windows-compatible iPod, Apple switched iPod's default file system to FAT32 because FAT32 is the only file system that can be used natively with both Mac OS and Windows. Fourth-generation and earlier iPods could still be made to boot a Macintosh by reformatting their hard disks with HFS Plus.
The iPodLinux project has successfully ported an ARM version of the Linux kernel to run on iPods. It currently supports first through third generation iPods, and features simple installers for Mac OS X and Windows. A SourceForge project exists for the project [12], and copious documentation appears online. [13]. The Linux interface is known as "Podzilla". The interface will run on all iPods, however the development team will not help users with installation for photos, nanos, videos, or minis. Using iPod Linux any iPod can play videos.
The iPod uses standard USB and FireWire mass-storage connectivity, and therefore any system with mass-storage support can mount it and use it as an external hard drive. The iPod will also charge from any powered USB or Firewire port, regardless of software support. However, a special database file serves to list the songs available to play, so a program such as iTunes is required to upload songs. gtkpod offers such functionality for Linux and other Unix variants and AmaroK offers full support for most iPods. Apple has not yet released a Linux version of the software used to flash the firmware of the iPod.
Design
Jeff Robbin headed the team which developed both the iPod firmware and the iTunes program at Apple. His team integrated the core firmware from PortalPlayer with the user interface library developed by Pixo. (The founder of Pixo had worked on the Apple Newton, a personal digital assistant formerly produced by Apple.) The Pixo libraries provide the user interface, though the iPod photo has incorporated some visual elements from Mac OS X, such as the animated Aqua style progress bar. More recent iPods, such as the iPod nano and fifth-generation iPod, also incorporate the "brushed-metal" effect, previously used in iTunes before version 5.0, in their stopwatch, screen lock and radio features. Until the release of iPod mini, the user interface of all iPods used "Chicago", the font used on the original Macintosh computer from 1984, designed by Susan Kare. The iPod mini uses the "Espy Sans" font (previously seen in eWorld, the Newton, and Copland), while the color fourth-generation iPods (previously known as iPod photo) and fifth-generation iPods use Myriad, Apple's current corporate typeface.
This photograph shows the internal view of a third-generation iPod:
From left to right:
- An intact third-generation iPod.
- The front of the iPod casing (facedown). The lighter green circuit board controls the iPod (and leaves room for the battery to fit beside it), and the darker green board beneath it controls the touch-scroll wheel and the buttons. Note three connectors: the battery connects in the lower-right corner; the hard drive connector lies to the left of the black area in the lower left; and the headphone jack, wired remote control jack, and Hold switch (all located on the top of the iPod) connect as a single plug in the top right.
- The lithium ion battery.
- The hard drive, surrounded by a layer of soft rubber which also extends beneath it to insulate it from the circuit board. The layer of rubber also helps to protect a spinning hard drive from shock damage while the owner of the iPod moves about.
- The rear of the iPod. Wires connect the ports and switch on the top of the case to a small plug. A hole on the bottom of the case allows access to the dock connector port on the circuit board.
The unit's case snaps together, with no screws or adhesive involved (though the fourth generation has some adhesive holding the battery in place). The plastic front of the case has clips which lock under a ridge inside the rim of the metal case back. A servicer can pry the iPod open by carefully inserting a small non-metal screwdriver to pull the metal away from the clips.
iPod contains a small internal speaker which generates the scroll-wheel clicks and alarm clock beep sound, but this internal speaker cannot play music.
Operation
The iPods (other than the iPod shuffle) have five buttons:
- 'Menu' (which backs up one level in the menus)
- 'Play/Pause' (which plays or pauses the track in play)
- 'Previous' (which skips back through tracks in play)
- 'Next' (which skips forward through tracks in play)
- 'Center' (the button in the center of the scroll wheel; this selects a menu or a menu item)
(Note that fourth and fifth-generation iPods, iPod minis, and iPod nanos incorporate these buttons into the "click wheel" scroll wheel.)
A 'Hold' switch also exists on the top of the unit. Setting this switch to display orange will make the buttons and scroll wheel unresponsive, so that users do not activate them accidentally.
Fourth and fifth generation iPods, second generation iPod minis, iPod nanos and iPod shuffles automatically pause playback when headphones are unplugged from the headphone jack. They however, do not start playing again after insertion of the headphones by default.
The iPods with FireWire ports can be put into FireWire Disk Mode, in which it behaves like a FireWire hard drive without any of the additional iPod functionality.
An iPod unable to start (due to either a firmware or a hardware problem) displays the "sad iPod" image, reminiscent of the sad Mac icon of earlier Macintosh computers.
Models
Apple currently markets three distinct players bearing the iPod name. Some models come with different capacities (a higher capacity allows the storage of more music) or with different designs. The model range as of April 25, 2006 includes:
- iPod (30 GB and 60 GB).
- iPod nano (1 GB, 2 GB, and 4 GB).
- iPod shuffle (512 MB and 1 GB).
The iPod minis (4 GB and 6 GB and in various colors) are now discontinued, having been replaced by the iPod nano. The iPod U2 Special Edition was also discontinued. The Harry Potter 20 GB Collector's fourth-generation iPod was replaced by the Harry Potter 30 GB Collector's iPod, which is simply a fifth-generation iPod with a Harry Potter engraving and the Harry Potter audiobooks pre-loaded.
Several product revisions have taken place since the original model of iPod appeared, leading to the existence of five distinct generations. As with most hard drive-based devices, the actual drive space available for music, photo, video and data storage does not quite attain the advertised capacity. This comes about because the capacity advertised uses metric prefixes, not binary prefixes, and some space is taken up by the iPod's firmware. For example, a 4 GB iPod mini actually had 3.77 GB of usable storage.
iPod
While all iPods have roughly the same size and the same capabilities, the design has undergone several revisions since its introduction to the market. Five distinct generations of iPods exist, commonly known as: first, second, third, fourth and fifth generations.
Within any generation of iPods, various models with different sizes of hard drives have come onto the market at different price points. During the third generation, three sizes of iPods have coexisted in the marketplace at any given time, priced at US $299, $399, and $499. Currently, Apple sells two sizes of iPod: a 30 GB hard drive for $299, and a 60 GB model for $399. Note that Apple claims that 1 GB of storage will hold 250, 4-minute songs in 128 kbit/s AAC. For the first and second generation iPod, 1 GB will hold 200 songs. Encoding songs at higher bitrates will take up more space on the hard drive. One can scale this proportion up; the current 30 GB iPod can hold roughly 7,500 songs, though the Apple website states that "actual formatted capacity may be lower".
First generation
First announced on October 23, 2001, the original iPod cost $399 with a 5 GB hard drive. [14] Critics panned the unit's price, but iPod proved an instant hit in the marketplace, quickly overtaking earlier hard drive MP3 players such as the NOMAD Jukebox. Apple announced a 10 GB version ($499) in March 2002.
Apple designed a mechanical scroll wheel and outsourced the implementation and development to Synaptics, a firm that also developed the trackpad used by many laptops, including Apple's PowerBooks. The first generation iPod featured four buttons (Menu, Play/Pause, Back, and Forward) arranged around the circumference of the scroll wheel, and one Select button in the center. Although superseded by nonmechanical "touch" and "click" wheels, the circular controller design has become a prominent iPod motif.
The original iPod is now fairly rare.
Second generation
Introduced on July 17, 2002, at Macworld in 10 GB and 20 GB capacities, the second generation iPod replaced the mechanical scroll wheel of the original with a touch-sensitive, nonmechanical one (manufactured by Synaptics), termed a "touch wheel". Due to the new Toshiba hard drives, the 20 GB iPod slightly exceeded its first generation counterpart in thickness and weight, while the 10 GB model was slimmer. The second generation iPod came with carrying cases and wired remotes and it was the first generation that was compatible with Windows.
Third generation
On April 28, 2003, Apple CEO Steve Jobs introduced an "ultrathin" iPod series. Slightly smaller than their predecessors, they had more distinctively beveled edges. Over the life of the third generation iPod series, Apple produced 10 GB, 15 GB, 20 GB, 30 GB, and 40 GB sizes.
These iPods use a 30-pin connector called the Dock Connector — longer and flatter than a FireWire plug. This allows them to fit more easily into the new iPod Dock which Apple introduced at the same time. The iPod Dock came bundled with all but the least expensive iPod, and also retails separately.
The third generation iPod featured touch-sensitive buttons located below the display. The new buttons featured red backlighting (controlled by the same preference as the screen backlight), allowing easier use in darkness. The touch-sensitive buttons, which build upon the touch-sensitive scroll wheel introduced in the second generation iPod, make the third generation iPod unique in that it has no external moving parts (other than the hold slider on the top of the unit) and is the first iPod that doesn't have its buttons surrounding the wheel.
With the third generation iPod, Apple stopped shipping separate Mac and Windows versions of the unit. Instead, all iPods now shipped with their hard drives formatted for Macintosh use; the included CD-ROM featured a Windows utility which could reformat them for use with a Windows PC. These iPods also introduced Hi-Speed USB connectivity (with a separately sold USB adapter cable. The third generation iPod could not charge through USB 2.0 however).
When purchased through the online Apple Store, the iPod featured custom engraving: a purchaser could have two lines of text laser engraved on the back for free.
Although past models proved widely popular, after the release of the third generation model Apple's iPod sales skyrocketed, with a combination of effective advertising and celebrity endorsement making iPods a fashionable item.
Fourth generation
In July 2004, Apple released the fourth generation iPod. In a new publicity route, Steve Jobs announced it by becoming the subject of a Newsweek magazine cover. The fourth generation iPod is considered the model in which sales increased, thus starting the 'iPod Craze.'
In the most obvious difference from its predecessors, the fourth generation iPod carries over the click-wheel design introduced on the iPod mini. Some users criticized the click wheel because it does not have the backlight that the third generation iPod's buttons had, but others noted that having the buttons on the compass points largely removed any need for backlighting. Apple also claimed that updated software in the new iPod allows it to use the battery more efficiently and increase battery life to 12 hours. Other minor changes included the addition of a "Shuffle Songs" option on the top-level menu to make it more convenient for users. After many requests from users asking for these improvements to operate on earlier iPods as well, Apple on February 23, 2005, released a firmware update which brings the new menu items to first- through third-generation iPods.
Originally, the fourth-generation iPod had a monochrome screen and no photo capabilities, like its predecessors. It came in one of two sizes: 20 GB for $299 and 40 GB for $399 (Apple discontinued the 40 GB model in February 2005 and began solely selling a monochrome 20 GB version). The monochrome fourth generation iPod, slightly thinner (about one millimeter less) than the third generation iPod, introduced the ability to charge the battery over a USB connection.
iPod photo / iPod with color display
- For more information on iPod photo prior to its merger with the main iPod line, see iPod photo.
Released on October 28, 2004, iPod photo (originally named iPod Photo — with a capital P for "Photo" — but renamed less than a month after its launch) featured a 220 x 176-pixel (maximum pixel count of 38,720), 16-bit color screen capable of displaying 65,536 colors, and the ability to store and display JPEG, BMP, GIF, TIFF, and PNG images. One millimeter thicker than the standard monochrome fourth-generation iPod, iPod photo could also play music for up to 15 hours per battery charge. It originally came in 40 GB and 60 GB versions, which cost $499 and $599, respectively.
On February 23, 2005, Apple discontinued the 40 GB model; which included a FireWire & USB cable and a dock, introduced a lower-priced 30 GB model; which included only a USB cable and no dock, and dropped the price of the 60 GB model. However, unlike the first iPod photos, the lower-priced 60 GB and the new 30 GB models lacked the dock, FireWire cable, carrying case, or AV cables (accessories valued at approximately $120).
On June 28, 2005, Apple Computer merged the iPod and iPod photo lines, [15] removing all monochrome models from the main iPod line, giving the 20 GB iPod all of the capabilities of the former iPod photo line for $299, the same price as the previous monochrome version. The price of the 60 GB iPod photo, now known as iPod 60 GB, dropped from $449 to $399, and Apple discontinued the $349 30 GB iPod photo model. Apple Computer — as well as prominent fan sites (such as iLounge) — continued to refer to this lineup as fourth-generation iPods. Along with the new lineup, Apple also updated iTunes to version 4.9, which added podcasting capabilities to iTunes and to iPod.
To manage the photo library on iPod, Mac users use Apple's iPhoto software, while Windows users can use Adobe Photoshop Album or Elements, or use a limited set of features within the free iTunes for Windows software. New Mac computers are bundled with iPhoto, while Windows users must either use the limited features within iTunes for Windows or purchase either of the Adobe products (a limited version of Adobe Album is available for download for free).
The new fourth-generation line of iPods/Color iPods came bundled with a USB cable and an AC adapter. Popular optional accessories included the dock, a FireWire cable (which owners could use in lieu of USB), an iPod AV cable (to view photo albums on a TV set), and an iPod Camera Connector (to transfer and view images directly from a digital camera to an iPod).
The dimensions are 103.5 x 61.8 x 16.1 mm for the 30GB version, and 103.5 x 61.8 x 19.1 mm for the 40GB and 60GB versions.
These iPods have a glitch that causes them to pause on their own, despite the hold switch being activated. A headphone contact switch, in coordination with iPod's auto-pause feature, is supposed to pause the music playback if the headphones are disconnected, but incorrectly detects that the headphones have been removed. This erroneous detection occurs with some third-party headphones (such as Sennheiser models), but users have also reported experiencing the problem with the supplied Apple earbuds. The likely cause for this malfunction is that a small metal disk on the base of the earphone plugs makes electrical contact with the metallic back of iPod, tripping the detection mechanism. To fix this problem, a small piece of cellophane wrap with a hole in it or a thin, non-conductive washer may be placed between the headphone jack and the plug.
iPod U2 Special Edition
On October 28, 2004, Apple released a black-and-red edition of the fourth-generation iPod called iPod U2 Special Edition. Originally retailing for $349, it had a black front with a red click wheel (the colors of U2's latest album, How to Dismantle an Atomic Bomb), and featured the signatures of U2's band members engraved on the back. It also included an iTunes Music Store coupon redeemable for $50 off the price of The Complete U2, a "digital boxed set" featuring over 400 tracks of U2 music. [16]
On June 28, 2005, at the same time as the announcement of the merger of the iPod and the iPod photo lines, Apple added a color screen and photo capabilities to the iPod U2 Special Edition while dropping the price to $329.
On October 12, 2005, Apple discontinued the iPod U2 Special Edition with the introduction of the fifth-generation iPod.
The U2 iPod was the last iPod to ship with Firewire connection cables and firmware, prompting some analysts to speculate about the future inclusion of Firewire interfaces on Apple products.
Harry Potter Collector's iPod
On September 7, 2005, Apple released a limited-edition Harry Potter fourth-generation 20 GB iPod that featured a laser engraved Hogwarts crest on the back. This model was superseded on October 12, 2005 with a fifth-generation Harry Potter 30 GB Collector's iPod. The iPod was launched along with Harry Potter audiobooks on the iTunes Music Store. The Harry Potter Collector's iPod can be purchased only through Apple's online store. It comes complete with a set of Harry Potter audiobooks, at a combined price (as of March 29, 2006) of $548.00 USD.
Fifth generation
On October 12, 2005 Apple launched the fifth generation iPod at the "One more thing..." event. [17] This iPod is often called the iPod video or the video iPod, while Apple documentation refers to it as the Fifth Generation iPod or iPod with video (compare the fourth generation iPod with color display and the third generation iPod with dock connector) [18].
Fifth generation iPods are available in 30 GB and 60 GB capacity models and are priced the same as the previous generation at $299 and $399 USD, respectively. They also feature the ability to play MPEG-4 and H.264 video with resolutions of up to 480 x 480 (maximum macroblock (16x16 pixel) count of 900) and 320 x 240 (maximum macroblock (16x16 pixel) count of 300), respectively (videos purchased from the iTunes Music Store are limited to 320 x 240). Some users have reported the ability to play widescreen resolutions up to 640x360 using MPEG-4 and 400x192 using H.264 (total macroblock count falls within the stated maximums).
Fifth generation models have a 65,536 color (16-bit) screen, [19] with a 320 x 240 QVGA transflective TFT display, and are able to display video on an external TV via the AV cable accessory, which plugs into the headphone minijack and splits into composite video and audio output connectors with RCA jacks. They can also display video on an external TV using the iPod AV or S-video cables with the iPod Universal Dock, however video watched on a television is often of poor quality, because videos compressed for the iPod are usually encoded at 480x480 or less. This resolution is similar to that of conventional VHS recordings (not taking into consideration original compression or quality of the source video). As mentioned, some users have been able to utilize higher-resolution video, yielding improved playback quality.
The dimensions are 103.5 x 61.8 x 11.0 mm for the 30GB version, and 103.5 x 61.8 x 14.0 mm for the 60GB version. The screen size is now 2.5 inches (6.35 cm) diagonally, 0.5 inches (12.7 mm) larger than the previous iPod. It is also 30% thinner than the previous full-size iPod.
The reported battery life for the 30 GB is 14 hours and for the 60 GB is around 20 hours. Watching movies reduces that amount to 2 and 3 hours respectively.
The click wheel design is the same as the previous generation, but is marginally smaller (1.5" diameter) than before. The new click wheel is completely flat, unlike older models where the center button is slightly rounded and raised. Apple stopped producing iPods with the click wheels used in the fourth-generation iPod and iPod mini from their previous supplier, Synaptics, Inc. of San Jose, CA, and now use an in-house solution.
The headphone jack has been moved from the center of the top to the right of the top, while the hold switch has been moved to the left side of the top. Gone from the fifth-generation iPod is the remote control accessory port, previously found beside the headphone port, meaning that accessories which use the remote control port will not work with fifth-generation iPods.
Like the iPod nano, the fifth-generation iPod comes in two colors, white and black, and it features the World Clock, Stopwatch, and Screen Lock applications. In addition, the earphone plug is smaller.
The fifth generation iPod also comes with a thin slip case, most likely in response to many complaints concerning the iPod nano's easily-scratched surface. Apple has also discontinued the inclusion of an AC adapter and FireWire cable. One must purchase these items separately in order to charge the iPod from a household outlet. The fifth generation iPod no longer supports file transfers via FireWire, but still supports charging using FireWire. This is most likely due to the increased popularity of Hi-Speed USB 2.0 in the consumer market.
Other notable improvements include the reduction of minor audio defects, such as hard-drive noise being heard through the headphone jack, as well as an increase in recording quality to 44.1 kHz stereo, 22.05 kHz mono. A third-party add-on will still be required in order to record audio on the iPod, as it was in previous generations.
Harry Potter Collector's iPod (30GB)
On October 12, 2005 Apple reintroduced the Harry Potter collectible iPod along with an update of the iPod line. The new Harry Potter iPod retains the laser-engraved Hogwarts crest on back of the device and is sold with the "complete Harry Potter" (the first 6 books in the Harry Potter series). The capacity of this model iPod was increased to 30 GB from the previous 20 GB. The price remains the same as the fourth-generation model.
iPod mini
Apple entered the market for "mini"-form-factor digital audio players in January 2004, with the introduction of the iPod mini, competing directly with players like Creative's Zen Micro and Digital Networks Rio Carbon. The iPod mini had largely the same feature set as the full-sized iPod, but lacked support for some third-party accessories. Its smaller display had one fewer line than previous models, limiting the on-screen track identification to title and artist only, and not the album. In addition, it introduced the ability to charge over a USB connection.
The iPod minis used Microdrive hard drives for storage.
The iPod mini was discontinued on September 7, 2005, after Apple announced it was to be replaced by the iPod nano, which was 62% smaller in size and included a color screen.
First generation mini
On January 6, 2004, Apple introduced the first iPod mini. It had 4 GB of storage and a price of $249 (at the time, only $50 below the 15 GB third-generation iPod). Critics panned it as too expensive, but it proved to be overwhelmingly popular, and Apple Stores had difficulty keeping the model in stock.
The iPod mini introduced the popular "click wheel" that was incorporated into later iPods: the touch-sensitive wheel means that users can move a finger around it to highlight selections on the screen, while the unit's Menu, Back, Forward, and Play/Pause buttons are part of the wheel itself, letting a user press down on part of the wheel to activate one of those functions. The center button still acted as a select button.
Apple initially made iPod mini devices available in five colors: silver, gold, blue, pink, and green. Silver models sold best, followed by blue ones, while the least popular was the gold.
Second generation mini
In February 2005, the second-generation [20] iPod mini came on the market with a new 6 GB model at $249 and an updated 4 GB model priced at $199. Most notably, both models featured an increased battery life of up to 18 hours. In addition, they featured richer case colors (though Apple discontinued the gold color) and other minor aesthetic changes (the color of the lettering on the click wheel now matched the color of the iPod mini). Also, the second generation iPod minis did not include the AC adapter or the FireWire cable bundled with previous models.
With the introduction of the iPod nano, the iPod mini was discontinued, even though at that point it was the highest-selling digital music player in the world.
iPod shuffle
Apple announced iPod shuffle at Macworld Expo on January 11, 2005 with the taglines "Life is random" and "Give chance a chance". iPod shuffle introduced flash memory (rather than a hard drive) to iPods for the first time. The shuffle comes in two models: 512 MB (up to 120 four-minute songs encoded at 128 kbit/s) and 1 GB (up to 240). Unlike other iPod models, iPod shuffle cannot play Apple Lossless or AIFF encoded audio files—possibly due to the iPod shuffle's smaller processing power. The shuffle has a SigmaTel processor. One review regards it as having one of the best-sounding audio systems of all the iPod models.
The iPod shuffle has no screen and therefore has limited options for navigating between music tracks: users can play songs either in the order set in iTunes or in a random (shuffled) order. Users can set iTunes to fill iPod shuffle with a random selection from their music library each time the device connects to the computer. The iPod shuffle weighs less than one ounce (0.78 oz. or 22 g) and approximates in size to a pack of chewing gum (originally, the iPod shuffle website contained a footnote advising people not to eat the iPod shuffle like gum; it was later removed, possibly because several users photographed themselves with their iPod shuffles in their mouths.) Like the rest of the iPod family, iPod shuffle can operate as a USB mass storage device. The 512 MB iPod Shuffle is US$69, and the 1 GB model is US$99 (originally US$99 and US$149, 1 GB model later dropped to US$129).
iPod nano
On September 7 2005, Apple announced the successor to the iPod mini, the iPod nano. Based on flash memory instead of a hard drive, the iPod nano is 0.27 inches (6.9 mm) thick, weighs 1.5 ounces (42 g), and is 62% smaller by volume than its predecessor, available in 1 GB (introduced on February 7 2006), 2 GB, and 4 GB models. It has a 65,536 color display that can display photographs, and connects to a computer via USB 2.0. The headphone jack is located on the bottom. It retains the standard 30-pin dock connector for compatibility with third-party peripherals. The nano is the first dock connector iPod that cannot sync to any PC (Windows or Mac) via FireWire cable, though it can still be charged via a FireWire connection.
The iPod nano has several features that would later be included into the fifth generation iPod. These features were new to the iPod operating system, including the addition of world clocks, a stopwatch, and a screenlock option. The world clock allows users to set the time in cities around the world, and set alarms for each time zone. The clocks can be set to adjust for Daylight Saving Time. The stopwatch feature allows users to press Start to start the timer, and the Stop button to stop. While the timer is on, the Start button changes to a Lap button that allows the user to time individual laps. The nano saves the user's stopwatch stats for multiple timing sessions, which is useful for comparing times. The screenlock option lets users set a four-digit passcode for their iPod, and once the screenlock is activated the only buttons that can be pressed are the skip forwards and backwards and the play/pause buttons. The click wheel is used to input the digits to the passcode. In the event that the passcode is forgotten and the user is locked out, the iPod can be plugged into the user's computer and the iPod will be unlocked.
The iPod nano is available in white and black, in 1 GB (US$149), 2 GB (US$199) and 4 GB (US$249) models. There have been a number of complaints about the nano's screen being too soft, resulting in it becoming easily scratched or even cracking if put under too much pressure. The iPod body itself was also very delicate and can scratch easily. The surface is a soft plastic and normal use can easily damage the surface (and this seems to be more prominent on the black model than the white model). For this reason, Apple started to package both the nano and the fifth-generation iPods with soft fabric cloth carrying case which should help prevent scratches to the screen and body. The case does not allow access to the screen. Controls can be accessed but only with great difficulty.
Battery life and criticism
Apple states that the 60 GB and 30 GB iPods have battery lives of “up to 20 hours” and “up to 14 hours” respectively ([21] and [22]).
In their review of the 60 GB iPod, Ars Technica found that the battery in the test iPod only lasted for approximately 10 hours, however they note that the iPod had been "improperly charged". [23] Previously class action lawsuits were brought against Apple complaining that the battery charges lasted for shorter lengths of time than stated by Apple and that the battery degraded over time. [24]
Analysis by mp3.com found that playing DRM audio files placed a greater drain on iPod batteries than audio files without DRM. [25]
Apple designed the iPod with an internal lithium ion battery that users cannot easily replace (the first and second generation iPods used lithium polymer batteries). Like most lithium-based batteries, the iPod battery lasts roughly 500 full recharge cycles. In other words, the battery will continue to have a useful life through the equivalent of five hundred complete discharges and recharges; through time and use, the life of the battery will generally decrease until eventually it is not able to power the iPod for more than a few minutes. Apple has published guidelines on its web site for maximizing the life of an iPod battery.
The battery in all iPod models cannot be removed or replaced by the user without levering the unit open. This is unusually difficult for a consumer device, but at least half a dozen well-known rivals to the iPod have a similarly enclosed battery. Compounding this problem, Apple initially would not replace worn-out batteries either. The official policy was that the customer should buy a refurbished replacement iPod, at a cost almost equivalent to a brand new iPod.
This situation led to a small market for third-party battery replacement kits. On November 14, 2003, Apple quietly announced a battery replacement program that initially cost $99 [26], and one week later offered users the option to extend the warranty of their iPods for $59. [27]
As a response to the battery problem, multiple third parties have appeared that are selling iPod battery replacement kits for one third of the price that Apple charges customers for a battery replacement. These batteries often contain more capacity than the standard Apple batteries.
However exchanging the battery in the fifth-generation iPod may not be possible as some reviewers including arstechnica.com noted that the battery in iPod nano is soldered to the mainboard and in the fifth-generation iPod it is more difficult to remove because it is "actually affixed to the metal backplate and sits above its own power management circuitry and right next to the headphone port and its driver circuitry". [28]
iTunes integration
Apple Computer endorses only one official method for synchronizing with the iPod: iTunes. However, several third-party tools exist that addressed synchronization of the iPod. Many of these third-party tools allow functionality not available through iTunes, such as the ability to copy music off the iPod back to the host PC. Some of the more notable examples are the ml iPod plugin for Winamp, that allows users to manage their iPod content through Winamp, and Anapod Explorer, produced by Redchair Software, which presents a Windows Explorer-like interface for managing the content on an iPod. Another popular tool is vPod [29], a stand alone freeware tool for copying music from PCs to the iPod.
iTunes Music Store
Introduced on April 28, 2003 the iTunes Music Store (iTMS) is an online music store run by Apple and built into iTunes. Advertised that any song was 99¢, the music bought from it can be uploaded onto the iPod and the store has become the dominant online music service, helping the sale of iPods.
Apple encrypts the AAC audio files using the controversial FairPlay digital rights management (DRM) system, so that only authorized computers (up to five) and unlimited iPods can play them. However, the files can also be burned to CD, at which time those DRM restrictions are removed.
No portable music player other than the iPod can play the DRM-enabled files sold on the iTMS, and the iPod cannot play files protected with other DRM technologies, such as Microsoft's DRM format or RealNetworks' Helix-DRM system. Microsoft and RealNetworks have accused Apple of using iPod, the iTunes Music Store, and FairPlay to lock iPod users into using iTunes exclusively (and vice versa), creating a vertical monopoly. For a short time in 2004, RealNetworks had advertised that tracks purchased from their RealPlayer Music Store could be played on an iPod through the use of their Harmony technology; however, an iPod update released at the time of the iPod photo launch disabled files created by Harmony. Yet RealNetworks has continued to update the technology allowing iPod owners to download purchased music from RealNetworks music store.
Steve Jobs has stated "We would like to break even (or) make a little bit of money (on the iTunes Music Store) but it's not a money maker." The role of the iTMS is not to sell songs, but rather to promote the sale of iPods by offering owners a convenient service for music. Aside from the controversial iPod-exclusive AAC format of audio files, SonyBMG and Warner Music who had initially signed on with Apple have lately complained that they have been undercharged for the value of their songs due to iTMS's flat fee. Arguing that the cheap songs from iTMS have contributed significantly to the iPods' great success, record labels are also seeking a share of profits from the iPod division itself and they hope to accomplish this by putting pressure on Apple to differentiate between "hot singles" and "golden oldies." Jobs responded by accusing the record industry of being greedy [30]. However, one slight change that is different to the flat rate policy is the new "multi-pass" service which is being introduced on select video series. The user pays a flat fee, but can download a whole series. This will probably be extended to other videos as well. This is somewhat different to traditional subscription models in that it allows the user to still be able to play the videos even when the user is not paying anymore for the "pass".
On February 23, 2006 Apple announced that the iTunes Music Store had sold 1 billion songs and 15 million videos. The billionth song was Speed of Sound by Coldplay.
Accessories
The large accessories market that has built up around the iPod is sometimes described as the iPod ecosystem. A host of different companies produce accessories that are designed to work with the iPod. Companies such as JBL, Bose, Altec Lansing, and Kensington all make speakers that are designed specifically to work with the iPod, using the iPod's thirty pin dock connector. Other companies (such as Griffin Technology and Monster Cable) make add-ons that allow the iPod to record sound, recharge "on the go", play music over the radio, or be used wirelessly with a remote.
Besides technological peripherals there are also cases. People buy these accessories not only to protect their iPods but also to make fashion statements. Kate Spade, iSkin, Speck, Incase, and Chums all produce these cases. Some are silicone while others are hard plastic. Apple itself makes some cases. Along with the introduction of the nano Apple introduced nano tubes (a pun on nanotubes), a silicone case with no screen, dock connector, or headphone port protection, but a cover over the click wheel and the hold switch. A new and popular alternative to hard cases are thin vinyl "skins" from companies such as GelaSkins or iStyles. This ultra low-profile protection offers excellent scratch prevention and the ability to showcase photo quality graphics.
Accessories for the iPod have been added to the skiing and snowboarding industry. Burton Snowboards have developed a jacket and a backpack with Softouch. This is a panel on a jacket sleeve or on a backpack strap that allows the user to control his song selection from that panel. It makes use of the iPod in the outdoors much more convenient.
The iPod's design is also a part of this ecosystem. Sites like iLounge and The Apple Collection have parts of their sites devoted to iPod concepts, things varying from completely touch screen iPods to iPods that include an integrated mobile phone.
At the Macworld Expo 2006, Steve Jobs introduced a new wired remote control for the 5th Generation iPod and iPod nano. Named "iPod radio remote", it uses an iPod Shuffle-like interface to control these iPods. It also adds radio tuning capability, with station details being displayed on the iPod screen. Support for this accessory was added in iPod firmware 1.1. The remote is connected via the iPod dock connector (as the remote port seen on previous iPods is not included on the 5th generation iPod or iPod nano), and includes a shorter pair of apple headphones to reduce clutter.
Apple introduced the Apple Leather Case for iPod in 2006. These cases, which are handmade with Italian leather, offer "luxurious protection for your iPod or iPod nano." The cases come in three models (30GB, 60GB, and iPod nano). They retail for $99, which has been classified by many as "highly overpriced" - though previously there has been some off-brand merchandise that had iPod docking radio stations that worked the same way as the iPod Hi-Fi.
iPod A/V Cable and Alternatives
The headphone connector on the fifth generation iPod (iPod with Video) accepts an Apple-branded A/V cable with RCA connectors for composite video and stereo analog audio. Apple sells this compatible cable for $19 USD. In what is likely an attempt to force users to purchase the costly cable, Apple deviates from standard A/V cables by swapping the composite video connector (usually yellow) and right channel audio connector (usually red), so users attempting to connect a conventional mini A/V cable will only see corrupted video and right audio because the equipment will attempt to render the audio stream as video and vice versa.
The workaround when using a standard A/V cable, such as those included with digital cameras and camcorders, is to connect the right channel audio connector (red) to the composite video connector (yellow) on the viewing device and vice versa. By doing so, users do not need to spend $19 USD on Apple's cable but rather can use their existing A/V cables or purchase a cheaper alternative for about $5 USD.
iPod Hi-Fi
Main article: iPod Hi-Fi
At Apple's "Fun Products" Day (February 28, 2006), Steve Jobs announced the iPod Hi-Fi for immediate sale at the price of $349. [31] The iPod Hi-Fi is an amplified loudspeaker system that docks with the iPod. The dimensions of the Hi-Fi are 17" x 6.6" x 6.9". The unit can either be plugged into the wall or run on six D-cell batteries. The Hi-Fi weighs slightly under 17 pounds. Integrated carrying handles allow for easier transportation of the Hi-Fi. The Hi-Fi utilizes two 80-mm wide-range cones and one 130-mm woofer cone.
Car integration and accessories
BMW released the first iPod automobile interface to come from an automotive company. [32] The interface allowed drivers of late-model BMW vehicles to control their iPod through the built-in steering wheel controls and the radio head unit buttons. The iPod attached to a cable harness in the car's glove compartment and allowed the driver to create up to five unique "BMW playlists" that were displayed through the vehicle's radio head unit.
Apple announced at Macworld Expo in January 2005 that Mercedes-Benz USA, Volvo, Nissan, Alfa Romeo and Ferrari would offer similar systems. [33] [34] [35]
Apple announced in September 2005 that they now have deals with Acura, Audi, Honda and Volkswagen to integrate iPod into their car stereos during the year. With these deals Apple now has 15 car companies worldwide planning to offer iPod integration. More than thirty percent of the cars in the United States now include iPod support. Honda will be the first to include speech-to-text capabilities that allow drivers to search for playlists, artist and album names or genre. [36] [37]
Using Peripheral Electronics' iPod2Car adaptor kit, an iPod can be thus integrated into many vehicles which wouldn't otherwise allow it. Virtually any vehicle that has a factory CD changer controller port on the stereo can be integrated with an iPod using this kit. Adaptation, though not integration, can be obtained through the use of a cassette adaptor plugged into a vehicle cassette deck. This allows the vehicle to play the iPod's music, but not to control the iPod directly, such as the above mentioned methods allow.
Another common method of adaptation to a car can be achieved by using an FM transmitter. These allow the player to broadcast an FM signal, playable by car radios. Some FM transmitters also integrate charging from a car's cigarette lighter or power outlet.
Many aftermarket stereo manufacturers Kenwood, Alpine, etc, have iPod integration solutions to allow one of their head units to control and play music from an iPod.
iPod sales
At the Macworld Expo keynote speech[38] on January 10 2006, Apple CEO Steve Jobs reported sales of over 42 million iPods total, and 14 million in the first quarter of fiscal year 2006. This equates to 100 iPods sold every minute throughout the quarter.
Fortune magazine reported on June 27 2005 that Apple had sold over 15 million iPods, including 5.3 million in the first quarter of that year. [9] The iPod currently dominates the digital audio player market in the US, frequently topping best-seller lists. [39] According to the latest financial statements, iPod's market share accounts for 74% in the US in July 2005. Within one year from January 2004 to January 2005, its US market share tremendously increased by 34% from 31% to 65%. This success was especially based on the introduction of the iPod mini. Therefore, Apple succeeded in chipping away at the mainstream Flash player market in the US. That is why Flash players at the beginning of 2005 account for less than half the US market share they did in 2004 (their market share decreasing from 62% in January 2004 to 29% in January 2005 [40]). In other countries, the iPod market share is significantly lower, mostly due to high import taxes and less ubiquitous marketing, so flash memory players, or hard disk based players from competitors like Creative are dominant.
In its first quarter results of 2006, Apple reported earnings of $565 million — its highest revenue in the company's history. [10] Apple shipped 6.16 million iPods during the quarter that ended on June 25, 2005, a 616% increase over the same quarter in 2004. Most recently, Apple shipped 14.04 million iPods during the quarter that ended on December 31, 2005, a 207% increase over the same quarter one year prior. [10]
On January 8, 2004, Hewlett-Packard announced that they would license the iPod from Apple to create an HP-branded digital audio player based on the iPod. The HP models were the same as the Apple iPod except for the inclusion of an "HP" logo on the back under the Apple logo and "iPod" label. They were sold as the "Apple iPod + hp". Retailers of this model included (among others) the retail giant Wal-Mart, which included a disclaimer explaining that it would not work with Wal-Mart's online music service. In July of 2005, HP reversed its decision and announced they would stop reselling the iPod by September 2005, when existing stock were projected to be depleted. Sales by Hewlett-Packard made up 5% of all iPod sales. [11]
iPod sales according to Apple's yearly financial results:
| Fiscal year | iPods sold |
|---|---|
| 2002 | 381,000 [41] |
| 2003 | 939,000 [42] |
| 2004 | 4,416,000 [43] |
| 2005 | 22,497,000 [44] |
| Total | 28,233,000 |
iPod sales according to Apple's quarterly financial results:
| Fiscal quarter | iPods sold |
|---|---|
| 2003 Q4 | 336,000 [45] |
| 2004 Q1 | 733,000 [46] |
| 2004 Q2 | 807,000 [47] |
| 2004 Q3 | 860,000 [48] |
| 2004 Q4 | 2,016,000 [49] |
| 2005 Q1 | 4,580,000 [50] |
| 2005 Q2 | 5,311,000 [51] |
| 2005 Q3 | 6,155,000 [52] |
| 2005 Q4 | 6,451,000 [53] |
| 2006 Q1 | 14,043,000 [54] |
| 2006 Q2 | 8,526,000 [55] |
| Total | 49,818,000 |
Advertising
Apple has promoted the iPod and iTunes brands in several successful advertising campaigns, a large number of which are part of their series of silhouette commercials.
- The first iPod ad, featuring the tagline "A thousand songs, in your pocket" was launched alongside iPod in November 2001. The ad can be viewed on Apple's web site. [12]
- In April 2003, Apple introduced a new ad campaign in conjunction with the launch of the iTunes Music Store. The ads featured informally dressed persons wearing iPods and giving animated silent renditions of popular songs, accompanied by dancing, air guitar, and other performances. The commercials featured a wide range of music, including The Who's My Generation, Sir Mix-a-lot's Baby Got Back, Pink's There You Go, and Eminem's Lose Yourself.
- In October 2003, Apple released their first TV commercial of the silhouette campaign, which had already been featured for some time in print. It featured silhouettes dancing to music while listening to iPods. These commercials featured popular songs, such as The Vines' Ride, The Caesars' Jerk it Out, Gorillaz' Feel Good Inc., Steriogram's Walkie-Talkie Man, Jet's Are You Gonna Be My Girl, Propellerheads' Take California, Ozomatli's Saturday Night, N.E.R.D.'s Rock Star (Jason Nevin's Mix), Franz Ferdinand's Take Me Out, Daft Punk's Technologic, and many more. To commemorate the launch of the U2 iPod, Apple released an ad featuring a music video of Vertigo (featuring the band as characteristic iPod silhouettes). [13]
- The iPod shuffle was released alongside TV commercials featuring silhouettes dancing on a green background with Apple's shuffle symbol moving underneath them, showing their intent on incorporating their silhouette campaign with each of their products.
- At the release of the iPod nano, a commercial was aired depicting pairs of hands turning over and examining the device, emphasizing its small size, and fighting over it.
- With the release of iPod with Video, a new commercial was released showing the new iPod's video playing capabilities. The ad featured U2's Original of the Species from the Vertigo: Live From Chicago DVD. Two more ads were released featuring Eminem and Wynton Marsalis. Although the ad still featured the silhouettes, Apple changed the background to an orange 'urban' theme in the Eminem version, and a 'cool' blue jazz look to the Wynton Marsalis variant.
- On March 17, 2006, Apple released another new iPod ad. This ad departed from the traditional silhouette style, and featured thousands of CD covers pouring into an iPod nano. The ad again uses the tagline "1,000 Songs in Your Pocket," in reference to the original iPod launch ads. This commercial features the song "Cubicle" by the French electro rock band Rinôçérôse [56]
Key personnel
- Steve Jobs — Co-founder and CEO of Apple
- Tony Fadell — Apple Senior Vice President of the iPod Division.
- Jonathan Ive — Apple Vice President of Industrial Design
- Tony Fadell — Apple Vice President of iPod Engineering
- Jeff Robbin
- Sanjeev Kumar — CTO of PortalPlayer
- Danika Cleary — iPod Product Manager
- Stan Ng — Director of iPod Product Marketing
References
- ^ http://www.youtube.com/watch?v=kN0SVBCJqLs&eurl= YouTube video of Jobs announcing the iPod
- ^ "Apple faces patent lawsuits over its iPod" ChannelRegister.co.uk, March 10, 2005
- ^ United States Patent 6,587,403 Advanced Audio Devices' "music jukebox" patent
- ^ United States Patent 6,665,797 "Protection of software again against unauthorized use" (corrected to "Computer Apparatus/Software Access Control")
- ^ "Apple, Sony among those named in new DRM lawsuit" Appleinsider.com, August 16, 2005.
- ^ United States patent application 20030095096 Apple's application on "rotational user inputs"
- ^ United States Patent 6,928,433 Creative Technology's "Zen" patent
- ^ "Creative wins MP3 player patent" BBC News, 30 August 2005
- ^ Andy Serwer. "It's iPod's Revolution: We Just Live in It." Fortune. Accessed on August 22, 2005.
- ^ a b "Apple Reports First Quarter Results." Apple. Accessed on January 18, 2006.
- ^ "Hewlett-Packard to Stop Reselling iPods." Forbes. Accessed on August 23, 2005.
- ^ Beat. The first iPod television ad.
- ^ Jim Dalrymple. "New iPod ads feature U2." Macworld. Accessed on August 22, 2005.
See also
- List of iPod model numbers
- Motorola ROKR E1, the first iTunes-enabled mobile phone
- Motorola SLVR L7, the latest iTunes-enabled mobile phone
- Sony Walkman
- iPod wedding
- iPodLinux
- Comparison of iPod Managers
External links
- Apple iPod — Official website
- iLounge — An independent site for iPod news, reviews, tutorials and discussions with over 90,000 members.
- iPod Garage Forums & News -iPod News, iPod accessories reviews, tutorials, forums, and music reviews
- Inside Look at Birth of the IPod
- Apple's 21st-Century Walkman — Brent Schlender writing for Fortune October 30, 2001
- iPod Nation — Steven Levy writing for Newsweek July 26, 2004
- Behind the Music — Ken Aaron writing for Cornell Engineering 2005
- The Numbers Inside The New iPod — Arik Hesseldahl writing for Business Week October 21 2005
- Apple Computer iPod 5G with Video (30GB/60GB) — Review by Jeremy Horwitz for iLounge
- iPod Video (Review) — Robert Mohns writing for Macintouch October 25 2005
- Use an iPod on Linux
- Sanjin's Dead 4g iPod 20 Gig - Pictures of inside the iPod