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List of athletes on Wheaties boxes

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In 1934, the breakfast cereal Wheaties began the practice of including athletes on its packaging to coincide with its slogan, "The Breakfast of Champions". In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing athletes on the front of the box. The tradition has included hundreds of athletes from many different sports, and also team depictions.

These are athletes and teams depicted on Wheaties boxes, along with year(s) of depiction and sport played. This list is not all-inclusive, and athletes may have been shown with teams and groups, or on the sides, back, or front of the box. Some athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties box (HFW) or that of Crispy Wheaties 'n' Raisins (CWR).


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A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

R

S

T

U

V

W

Y

Z

Sources

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