List of generic and genericized trademarks

List of generic trademarks

The following list comprises those marks which were originally created and used as trademarks, but which have subsequently become entirely synonymous with the common name of the relevant product or service. Marks which appear in this list have become so generic that their former status as proprietary trademarks is often unknown to the general public. Such marks may therefore be considered "fully generic", whereas genericized marks which are at risk of becoming generic are listed in the next section.

If any of the original registrations for the trademarks appearing in this list remain in force, it is unlikely that the registered owners would be able to successfully enforce their exclusive rights against third parties.

• Allen wrench (or Allen key) - hexagonal screwdriver (A rarity among generic words, 'Allen wrench' is no longer trademarked, but is still capitalized because it is named after a company)
• aspirin - ASA (acetylsalicylic acid; remains as a registered trademark in many places around the world in the name of Bayer, but not in the United States)
• bikini - two-piece swimsuit for women
• brassiere - women's undergarment used for breast support
• BX - flexible, metal-armored electrical cable
• cashpoint - Automated Teller Machine brandname belonging to Lloyds TSB
• cellophane - transparent paper
• celluloid - film material
• cola - soft drink; genericized part of Coca-Cola (see definition 2 at [1]) Arguably, the word "cola" had a weak claim to the originality required for trademark status in the first place, since it is a logical name for a beverage derived from the cola nut. In some parts of the United States, "coke" is a generic word for any soft drink.
• comptometer - adding machine
• crock pot - Crock-Pot is sold by Rival Industries, but "crock pot" and "crockpot" are common synonyms used by cooks to describe slow cookers.
• doona - Australian brand of duvets
• dry ice - frozen carbon dioxide
• escalator - moving staircase
• gramophone - record player
• granola - oat and fruit mixture
• heroin - diacetylmorphine; originally registered by Bayer as a pain reliever
• hula hoop - toy hoop; originally made of various materials, generic name trademarked by Wham-O when it was redesigned in plastic in the late 1950's
• jake brake - truck braking device
• jungle gym - play structure (from 'Junglegym')
• kiwi fruit - formerly known as "Chinese gooseberries"; new name not trademarked, but Zespri trademark later introduced for New Zealand kiwis
• LP - long playing record
• lanolin - purified, wax-like substance from sheep's wool
• laundromat - Originally a term developed by Westinghouse for washing machines, but usually considered a generic term for a coin operated laundry
• linoleum - floor covering
• margarine - butter substitute
• merry widow - strapless corset
• milk of magnesia - saline-type laxative; Phillip's
• mimeograph - reproduction machine
• petrol - its tradename when (before internal combustion engines were invented) it was sold in small bottles in chemists as a treatment for nits
• pilates exercise system - trademark formally canceled by court in 2000
• plasterboard - formed gypsum building material
• pianola - player piano
• pog - bottle caps used in a game derived from the POG drink.
• pogo stick - bouncing stick (trademark was one word, 'Pogo')
• spandex - polyurethane fiber[2]; an anagram of "expands" [3]; DuPont later introduced new trademark, Lycra
• tabloid - originally a type of medication
• tarmac (or tarmacadam) - road surfacing; the word tarmac is sometimes used to refer to airport runways, but properly it is the hardstanding or parking area that is the tarmac
• touch-tone - dual tone multi-frequency telephone signaling. AT&T states "formerly a trademark of AT&T"[4]
• trampoline - sports equipment
• videotape - magnetic television recording medium (see 2 inch Quadruplex videotape)
• Webster's dictionary - the publishers with the strongest link to the original are Merriam-Webster, but they have a trademark only on "Merriam-Webster", and other dictionaries are legally published as "Webster's Dictionary" [5] [6]
• yo-yo - toy
• zeppelin - dirigible airship
• zip code - postal code (US)
• zipper - zip fastener

Terms which are not genericized trademarks

Some common names for products or services are popularly believed to be genericized trademarks, however this in not the case as the names were never originally created or used as trademarks. Some examples are listed below.

• Kerosene
• Lava lamp - This originally derived from an alteration of the trademark Lava Lite, although lava lamp was subsequently registered as a trademark in the United Kingdom by Mathmos Limited.
• Montessori - Although capitalization of the name suggests trademark significance, it did not originate as a trademark.
• Nylon - synthetic polymer (polyamid) invented at DuPont.
• SPAM - This pork and ham product and trademark of Hormel Foods was the indirect origin of the electronic term of the same name. However, with reference to meat products, "spam" does not denote the generic.

In some cases companies have managed to register common names as trade marks, however this typically results in the eventual cancellation or surrender of the registration concerned. This has occurred in the United States in relation to rooibos [7].

List of genericized trademarks

Cite references by quoting mainline publications using the trademark generically

The following list comprises those marks which were originally created and used as trademarks, and which may continue in use and be actively enforced by their trademark owners, but which are also generally acknowledged as being genericized trademarks. However, until such time as a specific mark is legally deemed abandoned, it is assumed that all entries in this list are proprietary marks, and the use of capital letters and either the ™ or ® mark may be required.

Although a mark appearing in this list may tend to become fully generic due to increasing generic usage, there is no broad consensus on this status, which tends to indicate that the mark has not yet become fully generic. Whether a mark appears in this list is therefore a subjective assessment, as some will deem various marks to be generic, while others will disagree. Regional variations will also play a role. However, all marks in the list are used generically to some extent.

Formerly common, but disused

• Atari - early home video game system
• Dictaphone - dictation recorder: is a tradename owned by the Dictaphone company
• Ditto Machine - one of the original spirit duplicators
• Technicolor - three-strip color film process
• Teletype - printing telegraph apparatus (AT&T)

A

• A-1 - steak sauce
• A&W - canned and bottled root beer
• Ace bandage - cloth elastic bandage
• Advil - Ibuprofen
• Airfix (UK) - plastic model
• Airwick - room deodorizer
• Ajax - scouring powder
• Alpo - canned dog food
• Altoid - candy mint known for its "curiously strong" properties
• Ambesol - topical numbing solution for teething, canker sores, etc.
• Aqua-Lung - Scuba equipment
• Aqua-Net - hair spray
• Aqua-Velva - aftershave lotion
• Artex - textured interior wall and ceiling plaster
• Aspergum - orange coated Chewing gum containing pain reliever
• AstroTurf - artificial grass produced by AstroTurf, LLC
• Atkins - low-carbohydrate diet
• AutoCue - broadcasting script prompting system

B

• Bactine - topical disinfectant and numbing solution for cuts and scrapes
• Baggies - food bags
• Bake-off - any kind of contest where a product is created from scratch; although registered as a trademark by Pillsbury, the term is commonly used in computer science programming competitions
• BAND-AID - adhesive bandage; trademarked by Johnson&Johnson. Already the most common term for an adhesive bandage in Australian English, Canadian English, and American English, to a point where 'adhesive bandage' might not even be understood. British English commonly uses Elastoplast.
• Barcalounger - a recliner
• Ben Gay - arthritis remedy cream
• Beer Nuts - sweet and salty glazed nuts, historically peanuts
• Better Business Bureau - consumer mediation organization
• BIC pen - inexpensive disposable pen
• BIC lighter - inexpensive disposable cigarette lighter
• Birkenstock - Clog shoes
• Biro (UK) - ball-point pen
• Birds Eye - frozen vegetables
• Bobcat (US) - Skid loaders
• Body Glove - a brand of wetsuit for surfing, jet skiing, etc.
• Bondo - any kind of plastic resin auto-body filler material
• Boogie Board - original type of bodyboard
• Bounce - fabric softener sheets
• Bounty - paper towels
• Breathalyzer - breath alcohol analyzer made by Draeger Safety, Inc.
• Brillo Pad - soap filled, steel wool scouring pad
• Brylcream - men's hair cream
• Bubble Wrap - air-filled plastic packing material from Sealed Air
• Bubblicious - large cubes of fruit flavored bubble gum
• Bud - short for Budweiser, but means "beer"
• BVDs - men's underwear

C

• CamelBak - mobile hydration reservoir, canteen
• Canada Dry - ginger ale, tonic, etc.
• Carefree (gum) - sugarless chewing gum
• Cat - short for Caterpillar tractor or similar heavy equipment
• Certs - breath mints
• ChapStick - lip balm manufactured by AHRobins
• Cheerios - toasted oat cereal
• Cheez Nips - tiny cheese crackers
• Cheez Whiz - processed cheese spread in a spray can or jar
• Chicken McNuggets - trademark for breaded and fried chicken pieces
• Chiclets - hard coated chewing gum
• Chiquita - banana and fruit company
• Chyron - television character generators or the graphics those generators create
• Citizen's Advice Bureau - an independent advice center (United Kingdom)
• Clairol - women's hair color
• Claymation - clay-based stop motion animation; tradename from Will Vinton Studios
• Clearasil - acne cream
• Clorox - household bleach
• Coke (short for Coca-cola) - cola, or carbonated cola-nut-derived soft drink, see soft drink naming conventions, syn. pepsi
• Comet - scouring powder
• Cook's tour - any whistle-stop tour, from Thomas Cook Tour Operations
• Cool Whip - non-dairy whipped cream style dessert topping
• Coppertone - suntan lotion
• Craisins - Dried Cranberries
• Cream of Wheat - hot cereal
• Crescent Wrench - adjustable, open-end wrench; Crescent Tool and Horseshoe Company
• Crisco - vegetable shortening
• Crush - fruit-flavored soda (orange, grape, pineapple, strawberry)
• Cuisinart - food processor and attachments
• Cyclone - a particular style of fence used on farms (South Australia)

D

• Dacron - polyester fiber
• Dairy Queen - soft-serve ice cream
• Deep Freeze - chest freezer
• Depends - adult disposable diapers made by Kimberly Clark
• Digibox - a digital television set-top box, originally a Sky satellite set-top box.
• Dipity Doo - hair gel
• Dixie Cups - disposable bathroom cups, also packaged ice cream cups, which according to Toilet Paper World is a trademark of the Fort James Corp.
• Dockers- casual cotton twill slacks made by Levi Strauss, basically chinos.
• Dog Chow - brand name for dry dog food
• Doritos - brand name of tortilla chip
• Dove - creamy white beauty soap
• Downy ball - a plastic ball used to put fabric softener into a washing machine, first introduced by the brand name Downy.
• Drano - drain cleaner
• Dremel - rotary tool; Robert Bosch Tool Corporation
• Driza-Bone - waterproof overcoat (Australian usage)
• Dry Erase - whiteboard that is written on with colored markers; Sanford Expo
• Duck Tape - strong adhesive tape, originally used on ammunition cases in WWII, then afterwards began being used on ducts at home, hence the confusion with Duck tape vs. duct tape
• Dumpster - from the "Dempster-Dumpster" system of mechanically loading containers onto garbage trucks, a trademark of the Krug International Corporation.
• Duncan - United States Yo-yo manufacturer
• Duracell - replaceable batteries
• Durex - condoms

E

• Earl Scheib - discount Automobile painting company
• EasyStand - standing frame for the disabled
• Elmer's Glue - white craft glue
• Erector Set - US metal construction toy: name now owned by Meccano Ltd
• Eskimo Pie - chocolate covered ice cream bar
• Esky - cooler box (Australian usage), the brand name Esky was derived from "Eskimo"
• Ethernet - IEEE 802.3 LAN protocol

F

• Fairy Liquid- Washing up liquid
• FedEx - as a verb meaning to send something by courier, ie I need to FedEx this parcel
• Fiberglas(s) - glass wool or glass fiber reinforced plastic
• Filofax - a leather bound personal organizer
• Fig Newton - soft cake-like cookie filled with fig jam; Nabisco
• Foamy - canned shaving cream
• Freon - fluorocarbon-based refrigerants, propellants, etc.
• Frialator - A deep fryer
• Frigidaire - "fridge", refrigerator
• Friend - spring loaded camming device
• Frisbee - flying disc ('Frisbee' has already completely replaced 'flying disc' in British English and Australian English.)
• Friskies - dry and canned cat food
• Fritos - fried corn chip
• Fruit of the Loom - underwear
• Fuller Brush - door-to-door household brush sales (the "Fuller Brush Man")

G

• Gallo - inexpensive table wine
• Game Boy - portable video game
• Garden Weasel - gardening tool with multiple rotating wheels for various uses
• Gatorade - originally named after the Florida Gators, became trademark when sold to Stokely-Van Camp (currently part of PepsiCo)
• Gatso - Speed cameras (UK)
• Gem blade - safety razor blade
• Glad Wrap - Australian English, brand name of plastic cling wrap
• Gillette - inexpensive disposable razor
• Glucometer - a glucose meter for monitoring blood glucose levels.
• GoKart - mini racing cars
• Grecian Formula - men's hair product
• Green Stamp - trading stamps used in a catalog rewards program; S&H
• Gene chip, a DNA microarray, a trademark of Affymetrix
• Ginsu - knives sold on television known for their low price and ability to saw through a tin can
• Glue stick - soft paste in a retractable tube
• Good Humor - ice cream treats
• Google - debatable since the action the verb implies is rarely applied to other search engines; its use as a verb suggests it is at risk
• Gramophone - at least one firm still tries to keep this word as a tradename
• Guinness World Records - world record authority

H

• Hacky Sack - footbag
• Hallmark - greeting card
• Halls - cough and sore throat drops with "Vapor Action"
• Harlequin - a Canadian brand of romance novels that publishes worldwide
• Harley - large motorcycle (from Harley-Davidson)
• Head and Shoulders - Selenium sulfide-based anti-dandruff shampoo
• Heimlich maneuver - abdominal compression for choking victims (also called abdominal thrust)
• Heinz - ketchup
• Hellman's - mayonnaise
• Hells Angels - trademarked name for international motorcycle club, used to describe any hooligan biker
• Hi-lighter (Hi-Liter) - Highlighting marker pen
• Home Depot - home improvement store
• Hoover - vacuum cleaner (in Britain and some Commonwealth countries), and also as verb = "to suck up"
• Hot Wheels - small die-cast metal toy cars, also Matchbox
• Hula Hoop - dancing ring
• Hummel - Porcelain figures
• Hush Puppies - soft casual shoe

I

• Icy Hot - hot/cool gel for sore muscles
• iPod - mp3 player
• Ivory - white bar soap

J

• Jack Daniel's - whiskey
• Jacuzzi - whirlpool bath
• Jaws of Life - a rescue tool
• JCB - hydraulic digger
• Jeep - very small angular four-wheel drive truck now manufactured by Daimler Chrysler
• Jell-O - gelatin dessert, or jelly in Britain and Commonwealth countries. Also instant pudding.
• Jet Ski - motorized watercraft, often spelt "jetski"
• Jetway - Movable bridges used at airports
• Jiffy Pop - stovetop popcorn
• Jockey Shorts - short, tight-fitting underpants
• Johnson & Johnson - manufacturer any number of toiletries for babies and adults including No More Tears baby shampoo, baby powder and Q-Tips. Also referred to as simply Johnson's.
• Jolly Rancher - fruit flavored hard candy
• JumboTron - large stadium display screens built by Sony

K

• Kellogg's - corn flakes
• Kevlar - Aramid fiber from DuPont
• Kewpie doll - any inexpensive doll or toy, especially one won at a carnival
• Kingsford - barbecue grill briquettes and lighter fluid
• Kitty Litter - clumping clay litter used in cat litterboxes
• Kiwi - shoe polish
• Kleenex - packaged folded facial tissue paper
• K-Mart - chain of discount department stores once equated with poverty and poor quality goods (often used in grade school harassment)
• Kodak - simple amateur cameras (e.g., the Brownie (camera)) and quality photo print paper
• Kool-Aid - artificially "fruit" flavored and colored powder that makes a soft drink
• Kotex - tampon or other feminine sanitary products
• Kraft Dinner or just KD (CAN) - the Canadian name for Kraft Macaroni and Cheese, a prepackaged pasta and powder cheese sauce produced by Kraft
• Kraft singles - individually wrapped processed cheese slices
• Krazy Glue - cyanoacrylate adhesive

L

• Latex - multi-use rubber material
• Laundromat - self-service laundry
• Lea & Perrins - Worcestershire sauce
• LearJet - executive aircraft manufactured by Bombardier Industries
• Lego - a toy with interlocking blocks, from the Lego Group's LEGO® Bricks
• Levi's - brand of denim jeans
• LifeSavers - hard candy; Wrigley (US & Australia)
• Lipton - tea bags
• Liquid Paper - paper correction fluid
• Liquid Plummer - drain cleaner
• Listerine - mouthwash
• Liva Snaps - dog treats
• Lycra - a brand of spandex
• Lysol - Cresol-based household cleaner in an aerosol spray can

M

• Mace - aerosol spray tear gas
• Mack Truck - Trucks used for construction and semi-tractor trailers, mostly used in the context of an auto accident. Also, "Built like a Mack Truck" has become part of "Americana", slang for something "tough".
• Magic Marker - Felt-tip marker
• MAGLITE- aluminum barrel flashlight
• Martinize - extra process in dry cleaning
• Masonite - tempered hardboard
• Massengill's - feminine hygiene product
• Mentholatum - salve used for loosening phlegm due to colds
• Meow Mix - dry cat food
• Microchip - integrated circuit
• Milk-Bone - dog treats
• Mills & Boon - romance Novels (Australian usage)
• Miracle Whip - mayonnaise-like salad dressing
• Moon Pie - graham cracker and marshmallow pastry
• Morton's - Table salt
• Moxie - early 20th century soft drink, now used generically to mean energy, courage, or know-how [8]
• Motrin - Ibuprofin
• Murphy bed - a bed that folds up against the wall
• Muzak - background music
• Munchkin - doughnut hole pastry (of Dunkin' Donuts) in the U.S.
• Mylar - biaxially-oriented polyethylene terephthalate (BOPET) polyester film
• MagicSing - any microphone-karaoke preloaded with an electronic chip full of sing-along songs (Philippines)

N

• NASCAR - one of numerous sanctioning bodies for auto racing
• Nautilus - health club exercise equipment
• Neutrogena - amber colored mild see-through soap
• Nilla Wafers - vanilla wafer cookies
• Nikko pen - broad, permanent, felt pen (Australian usage)
• Nintendo - home console video games
• Nixie tube - cold cathode numeric indicator tube
• Norelco - electric shaver
• Noxzema - cooling cream for sunburn and make-up removal
• Ny-Quil - nighttime cold medicine

O

• Off - insect repellent
• Old Spice - cologne
• One-a-Day - multivitamins
• Oreo - cream-filled, chocolate wafer cookie; Nabisco
• Orange Julius - whipped orange drink
• Ore-Ida - frozen potato products
• Orville Redenbacher's - microwave popcorn
• Oscar Mayer - hot dog and luncheon meat manufacturer
• Othello - Mattel's trademarked name for the game Reversi
• Ouija - the name Ouija, used for Ouija boards used in séances, is trademarked

P

• Pablum - baby cereal
• Pacer - a mechanical pencil manufactured by Papermate
• Palm Pilot or simply Palm - handheld computer, generically personal digital assistant
• Pampers - disposable diapers for babies and toddlers
• Panadol(Australia)- pain relief capsules
• Parcheesi (replacing the generic word "Pachisi")
• Parkay - margarine
• Pennzoil - motor oil
• Pepsi - cola, or carbonated cola-nut-derived soft drink, see soft drink naming conventions, syn. coke
• Perrier - sparkling water
• Pepto Bismol - (or simply, Pepto) milky syrup used for upset stomach, diarrhea, nausea
• Pergo - laminate flooring material made to look like wood flooring, but made up of either synthetic materials or of synthetic materials combined with natural ingredients and covered with a decorative applique
• Perspex (UK) - Clear plastic (acrylic) sheeting
• Phillips Screwdriver - Screwdriver with a cross-pointed drive hole.
• PhotoFolio- Photographer's Portfolio or Folio of Photographs.
• Photoshop - image editing software from Adobe Systems, also as a verb, to digitally edit an image
• Photostat - reproduction machine
• Pimm's - a mixture of spirits (usually gin) and herbs
• Ping-Pong - table tennis [9]
• Planters - peanuts, mixed nuts, etc.
• Playbill - theater program
• Playboy - pornographic magazine
• Play-Doh - commercial plastic modeling compound, clay-like
• PlayStation - Sony brand gaming system. Often mistakingly used as a replacement for newly developed gaming systems in which the speaker has temporarily forgotten the brand.
• Pledge - furniture polish spray made by S. C. Johnson & Son
• Plexiglas - clear acrylic plastic sheets
• Polaroid - instant photography
• Pond's - cold cream for make-up removal and skin care
• PONG - early home video game system
• Pop Tart - breakfast toaster pastry
• Popsicle - quiescently frozen confection
• Porta Potti - portable toilet
• Portakabin (UK) - relocatable buildings
• Post-It Note - self-adhering notepaper
• PowerPoint - slideshows projected from a laptop
• Preparation H - cream for relief of hemorrhoids
• Pullman - train car that offers comfortable sleeping quarters
• Purell - hand sanitizer

Q

• Q-tips - cotton swabs
• Quaker - oatmeal
• Quonset hut - easily constructed curved wall building similar to a Nissen hut

R

• Ragú - jarred spaghetti sauce
• Rampant Rabbit - a vibrator, a trademark of Ann Summers
• Rawlplug - plug to give screws something to bite on (invented by J J Rawlings in 1919)
• Realtor - real estate agent [10]
• Realtree - Camouflage clothing for hunting
• Red Cross - emergency relief for disasters or medical needs
• Redi-Whip - whipped cream in a can
• Rembrandt (whitening) - suite of teeth whitening products
• Reynolds Wrap - aluminum foil
• Ribena - blackcurrant cordial
• Ripley's - newspaper feature for "Believe It or Not" oddities
• Ripple - inexpensive sweet wine
• Risograph - heavy-duty photocopier
• Rolaids - acid indigestion tablets
• Roller Derby - sports entertainment of roller skating around a track
• Rollerblade - inline skates
• Rolodex - rotary card file
• Roquefort - type of cheese
• Roto-Rooter - emergency plumbing service
• Rubbermaid - plastic food storage containers
• Ruffles - crinkle-cut potato chips used for dips

S

• Samsonite - luggage, usually matching
• Saran or Saranwrap - transparent plastic wrap
• Sawz-all - electric hand-held reciprocating saw used in demolition and other rough cutting
• Schick - razor blades and disposable razors
• Scope - minty mouthwash
• Scotchgard - water and stain repellent for fabrics
• Scotch tape - transparent adhesive tape
• Scrabble - tile-laying word game
• Seeing Eye (Dog) - guide dog used to aid the blind
• Sellotape - transparent adhesive tape (Britain and Commonwealth countries)
• Seven-up (7-Up) - Lemon-lime soda
• Sharpie - marking and writing pens
• SHEETROCK - plasterboard/drywall [11]
• Shop-Vac - wet/dry vacuum
• Shout - liquid laundry pre-wash for stains
• Silly Putty - stretchable substance that bounces and picks up newsprint
• Simoniz - car waxers made by Thiokol
• Skidoo - snowmobile
• Skilsaw - portable hand-held circular saw
• Skippy - peanut butter
• Skivvies - underwear (US, not Australia)
• Slim Jim - beef jerky; ConAgra Foods, Inc
• Slinky - long coiled toy
• Slurpee - trademark for a finely crushed ice drink with flavored syrup, also Slushie or Slush Puppie
• Smucker's - fruit jellies and jams
• Solarcain - aerosol spray for relief of sunburn
• Spackle - wall filling compound
• SPAM - packaged meat (in lowercase form, used as generic word for junk e-mail)
• Spalding - sports balls and equipment
• Spectravision - on-demand or pay-per-view programming usually available in hotels
• Speedo - tight-fitting swimsuit (usually for males)
• Speed Stick - underarm deodorant
• Sport Court - flooring material for indoor sports activities
• Spray 'n' Wash - liquid laundry pre-wash for stains
• Starkist - canned tuna who's adverts featured Charlie the Tuna
• Stayfree - feminine hygiene pads
• Stanley Knife - A craft knife with replaceable blades (in Britain and Commonwealth countries)
• Stetson - cowboy hat
• Sticky Tac - Putty-like pressure-sensitive adhesive
• Stovetop - instant stuffing mix
• Strimmer - a type of hand-held grass cutter - from which a backformed verb "to strim"
• Styrofoam - polystyrene filler
• Suave - mid-priced shampoo and toiletries
• Sucrets - cherry flavored cough and sore throat drops in distinctive metal container
• Sunkist - citrus fruit company and a brand of soft drink
• Superglue - cyanoacrylate adhesive
• Super Hero - trademarked jointly by Marvel Comics and DC Comics, though usually regarded as a comic-book genre
• Sweet 'n' Low - artificial sweetener in individual packets
• Swiss Army Knife - a clasp-knife with multi-functional blades

T

• Tabasco - hot spicy sauce
• Taco Bell - Mexican fast food
• Tampax - tampons
• Tannoy - Public address system (UK/Commonwealth Military & PS)
• Taser - electric shock stun gun
• Tasty-Freeze - soft-serve ice cream
• Teflon - non-stick surface
• TelePrompTer - electronic speech notes
• Teletext - viewdata service (UK & Australia)
• Texta - felt-tip marker (Australia)
• Thermos - vacuum flask; though it was declared generic in the USA in 1963[12]
• Thirty-one (31) Flavors - trademark for Baskin-Robbins ice cream stores
• Three-in-one (3-in-1) - Household oil
• Tic Tacs - Breath mints
• Tidy Bowl - toilet bowl cleaner and deodorizer
• Tiki tour - from Contiki Tours (Australia/NZ)
• Timex - inexpensive wristwatch
• Tinker Toy - wooden building toy
• Tippex - correction fluid
• TiVo - digital video recorder (US/UK)
• Topsiders - brand of casual leather boating shoe
• Tonka - Construction themed children's toys
• Tootsie Roll - small chocolate candy in the shape of a tube. The term is also used to refer to animal droppings and derogatorily for the male member.
• Transitions - photochromatic eye lenses
• Trapper - 3-ring binder
• Trident - sugarless chewing gum
• Trojan - condom
• Tupperware - food storage ware
• Turtle Wax - car wax
• TV Dinner - a frozen dinner which can be cooked in its own serving dish
• Twinkies - cream filled snack cake made by Hostess and represented by the character Twinkie the Kid
• Tylenol - acetaminophen tablets (US)

U

• Underoos - brand of themed underwear for children

V

• Valvoline - motor oil
• Vans - a kind of sneaker (training shoe/athletic shoe)
• Vaseline - petroleum jelly
• Veg-o-matic - kichen chopper
• Velcro - adhesive hook and loop fasteners
• Velveeta - brick of processed cheese
• Vespa - scooter (Italian for "wasp")
• Vicks - salve used to loosen phlegm due to colds
• Vise-Grip - lockable clamping tools

W

• Walkman - portable tape/music player
• Waterpik - Oral irrigation system, trademarked by Waterpik.
• Wayfarers - brand of classic sunglasses with thick black squarish frames
• WD-40 - penetrating oil
• Weet-Bix (Australia/NZ/South Africa) / Weetabix (UK) - a breakfast cereal in the form of wheat biscuits
• Weed-and-Feed - lawn treatment
• Weedeater - a string trimmer
• Welcome Wagon - greeting organization for new homebuyers
• Wite-Out - correction fluid
• Windbreaker - light jacket
• Windex - spray glass cleaner
• Wishbone - bottled salad dressing

X

• X-Acto knife - sharp knife with short replaceable blades
• Xeriscape - water conservation landscaping
• Xerox - photocopier. Sometimes used as a verb, i.e. "xerox two copies for me"

Y

• Yellow Pages - trademark for commercial listing phone book

Z

• Zamboni - ice resurfacing machine. Listed in dictionaries[13] and used as a plural: "REMOTE CONTROLLED ZAMBONIS"[14]
• Zespri - kiwi fruit
• Zingers - cream filled snack cakes, usually topped with coconut, made by Dolly Madison and cross-branded with the Peanuts cartoons of the 1970s as "Neat to Eat Treats"
• Ziploc bags - zipper storage bags
• Zippo - refillable, metal lighter
• Zodiac - inflatable boat - "Cousteau Society crew in a zodiac"[15]

Pharmaceutical and medical trademarks

As pharmaceutical products are often marketed under different names in different countries, sometimes these different trademarks may become generic in each separate country, but not in all countries (ie. a trademark which has become generic in one country for a specific product may not be generic for the same product in another country). The following list provides examples of such marks.

• Advil - Ibuprofen (USA)
• Alka-Seltzer - indigestion drug (UK & USA)
• BAND-AID - self adhesive bandage (has slang usages such as "a band-aid solution" (ie. a temporary solution); was also the name of a charity group of musicians that produced a benefit song in the 1980s, see Band Aid (USA)
• Benadryl - antihistamine drug (UK & USA)
• Demerol
• Dramamine - seasickness/motionsickness medicine
• Elastoplast - self adhesive bandage (UK & Australia)
• Glucometer - blood glucose meter
• Kaopectate - diarrhea medicine
• Lemsip - lemon-flavored cold & flu powder (UK)
• Nicorette - smoking gum (UK & USA)
• Night Nurse - nighttime cold & flu syrup
• Novocain
• Nurofen - Ibuprofen (UK)
• Rennie - indigestion drug (UK)
• Quaalude - drug methaqualone
• Prozac - antidepressant
• Robitussin - liquid medications for cold, flu, diarrhea, constipation (USA)
• Solpadeine - Co-codamol (UK)
• Tylenol - acetaminophen tablets
• Valium - tranquillizer
• Viagra - sexual enhancement drug (UK & USA)

Genericized trademarks (non-English)

Non-English genericized trademarks are trademarks or brand names which have become words in common usage in that language.

Bulgarian

• аспирин - Aspirin, a trademark of Bayer.
• виагра - Viagra, a trademark of Pfizer.
• гедоре - a set of repair instruments, Gedore.
• дискмен - Discman, a trademark of Sony.
• джип - SUV, Jeep.
• ксерокс - photo copier, Xerox.
• ксерокопирам - to copy, to Xerox.
• найлон - Nylon
• нескафе - Nescafé, a trademark of Nestlé
• памперс - Pampers, a trademark of Procter & Gamble.
• скоч - adhesive tape, Scotch.
• уокмен - Walkman, a trademark of Sony.
• флекс - angle grinder.
• швепс - soft drink, a trademark of Schweppes.

Czech

• Kofola - soft drink of brown color trademarked after the fall of communism by one company

Dutch

• Perspex - synthetic polymer resembling glass
• Spa - mineral water, after the Belgian brand, Spa
• Chocomel - a milk and cocoa drink, after the original brand Chocomel
• Bahco - for an adjustable spanner
• Atlas - for an excavator

Farsi

• Gilette - Shaving razor
• Kleenex - Tissue
• Whitex - Chlorine based cleaning liquid
• Delsey - Toilet paper
• Rika - Dish washing liquid
• Coca - Soft drink
• Nescafe - Instant Coffee or just coffee
• Coffe Mate - Coffee whitener (milk substitute)
• Xerox - To photocopy (verb)
• Pampers - Nappies (UK, some Commonwealth countries) - Diapers (U.S. and Canada)
• Jeep - Offroad vehicle
• Walkman - Portable music player
• Scania - Lorry
• Allen (wrench) - Hexagonal wrench
• Jacuzzi - Stream bath tub (with bubbles)
• Ping-Pong - Table tennis
• Polaroid - Instant pictures (obsolete word)
• LEGO - Building toy (bricks)
• Hoover - Vacuum cleaner
• Aspirin - Aspirin tablets
• Frisbee - Flying disc
• Deotherm - Water-heater
• Sony - PlayStation (game console)
• Tide - Laundry powder

Filipino

In the Philippines, many Filipinos often have the mannerism of calling different products of the same kind by the name of the first or the most distinct brand even if they are manufactured by a different company. An example is "Pagbilan nga po ng Colgate?" (trans. Can I get a toothpaste?) or "Inumin mo itong Biogesic at gagaling ka na sa iyong sakit." (trans. Drink this paracetamol and you'll be cured from your illness.)

Solid examples are:

• Colgate = toothpaste
• Pampers = disposable diapers
• Palmolive = shampoo, syn. Sunsilk
• Lysol = disinfectant spray
• Magic Sing = any portable karaoke microphone with installed chips of sing-along videos
• Xerox = photocopy
• Rubie (a variant of Gillette razors) = disposable safety razor or safety blade
• Zest-O = aseptic artificially-flavored fruit drinks
• Eveready = dry cell batteries
• Sunsilk = shampoo, syn. Palmolive
• Tang = powdered juice beverages, sometimes: Eight O'Clock (another popular brand)
• Biogesic = paracetamol tablets
• Walkman = portable cassette player
• Zonrox = household bleach
• Frijider = refrigerator, derived from Frigidaire
• Ovaltine = malted chocolate milk powder
• San Miguel Beer or simply SMB = beer
• Ginebra San Miguel = gin
• Nokia = mobile phones
• Tanduay = rhum/rum
• Orocan = plastic jugs, pails, cabinets and dressers
• Ludy's = peanut butter or coco jam

Finnish

• Alko - wine merchant (off-license), see Alko
• Kännykkä - mobile phone, originally a trademark of Nokia, now widespread as the slang word for a mobile
• Otto - ATM (a joint venture of Nordea, Osuuspankki & Sampo)
• Salmiakki - sal ammoniac covered licorice, owned by Fazer
• Mono(t) - ski boot(s), from Lahti manufacturer Mono Oy, after company owner L. Mononen
• Pilsneri - mild beer, from Pilsener brand lager beer
• Jeeppi - an off-road wheeled vehicle, from Jeep
• Skiidu - a snowmobile, from Ski-Doo brand
• Priimuskeitin - portable gas cooker, from Swedish brand Primus
• Hyla - low-lactose dairy product, trademark of Valio

French

• BIC - a disposable ball-point pen
• Cocotte minute - pressure cooker
• Coton Tige - cotton swab for the ears
• Deltaplane - Hang-glider
• Escalator
• Frigidaire - refrigerator
• Fermeture Eclair - Zip fastener
• Mercurochrome - strong antiseptic
• Minitel - the telephone viewdata service or the machines that run the service operated by France Télécom
• Mobylette (mob) - moped
• Pages Jaunes - Yellow Pages
• Ricard - pastis
• Scotch - transparent adhesive tape (this is used more often than the word for adhesive tape)
• Sopalin - kitchen paper towels
• Tipp-ex - white out, correcting fluid
• Zodiac - inflatable boat

German

• Big Mac - large cheeseburger
• Birkenstock - open sandals
• Bobbycar - robust ridable toy car for small children
• Brockhaus - encyclopedia
• Duden - dictionary
• Edding - felt-tip permanent marker
• Fanta - carbonated orange lemonade
• Fön - hair dryer, from AEG's line of dryers named after the warm air alpine wind
• Frisbee - flying disc
• Jeep - SUV, off-road vehicle
• Kaba - chocolate milk powder/drink
• Labello - moisturizing lipstick
• Maggi - sauce
• McDonald's - used as a verb: maccen (to mac) (teenager slang)
• Mondos - condom (East German)
• Nutella - hazelnut chocolate spread (ex-East Germans sometimes use the name of the East German version, de:Nudossi)
• Pampers - diaper
• Plexiglas
• Scheibletten - sliced cheese
• Selters - sparkling water
• Styropor - polystyrene foam
• Tempo - paper tissues (de:Tempo)
• Tesafilm - transparent adhesive tape ("Tesa" is the trademark in this word) (de:Tesa)
• Tixo - transparent adhesive tape, mainly used in Austria
• Walkman
• Uhu - liquid glue, especially paper glue
• Zeppelin - airship
• Zewa - kitchen paper tissues
• Zippo - gas-fueled lighter

Greek

• Kariofili (Καριοφύλι) - A front-loading gun (From Cario & Figlio, a 18th Century maker of such guns)
• Klark (Κλάρκ) - Forklift (from Clark - a manufacturer)
• Merenda (Μερέντα) - Any spread similar to Nutella (a local Kraft brand)
• Nes (Νες) - instant coffee (Nescafé, a Nestlé brand)
• Nounou (Νουνού) - Canned concentrated milk (A Friesland Foods brand)
• Philadelphia (Φιλαδέλφια) - Cream Cheese (a Kraft brand)
• Stayier (Στάγερ) - Large military truck (from Steyr, a manufacturer)
• Tzip (Τζίπ) - A vehicle for off-road use (Jeep, a DaimlerChrysler brand)

Hebrew

• Pele-phone - informal Hebrew for mobile phone. The word 'pele' means a miracle in the Hebrew language. This is the name of the first company to provide mobile services in Israel, founded by Motorola. More formal terms for 'pelephone' are 'telefon selulari' (cellular phone) or 'telefon nayad' (mobile phone).

Hungarian

• Cellux - general purpose adhesive tape (less common than Tixó)
• Diktafon - sound recording device most commonly used to record speech for later playback
• Discman - portable CD player
• Flex - angle grinder
• Fridzsider - refrigerator (obsolete)
• Inbus kulcs - Allen key (hexagonal screwdriver)
• Jacuzzi - hot tub with bubbles
• Jeep - off-road vehicle, SUV
• Kalasnyikov - assault rifle
• Kóla - any kind of beverage derived from the cola nut
• Libero - diaper
• Nesquik - pre-sweeted cocoa powder (milk flavoring mix)
• Pampers - diaper
• Plexi - see-through plastic
• Rotring - mechanical pencil
• Stihl fűrész - chainsaw
• Tixó - transparent adhesive tape (TIXO)
• Walkman - portable cassette player (may include CD players as well)
• Zsilett - shaving razor (obsolete)

Indian

• Godrej - steel cupboard. Named after the multi-product business house of India that once was synonymous with steel cupboards
• Bajaj - auto rickshaws, synonymous with Scooters and Auto-rickshaws besides other famous products
• Dalda - hydrogenated vegetable fat, comes from the manufacturer of the Vanaspati (hydrogenated vegetable fat). A member of the business family, HLL (Hindustan Lever Limited)
• Xerox - Photo copy. It's common to see photocopying businesses display Xerox on large yellow name boards. Ex: Star Xerox, Gemini Xerox etc.
• Tempo - A light truck. Derived from an automobile manufacturer Bajaj Tempo, now called Force motors.
• Tortoise- A mosquito repellent in the form of a coil which when lit produces light smoke which drives away mosquitoes.
• Band-Aid - Adhesive bandage.
• Fridge - Refrigerator
• Walkman - Personal audio player
• Jeep- Off road vehicle, SUV.

Italian

• Scotch - transparent adhesive tape

Japanese

• ホッチキス (Hotchkiss) - stapler

Norwegian

• Selters - sparkling water
• Termos (Thermos) - vacuum flask

Peru

• Frigidaire' a refrigerator

Polish

• Adidas – training shoe
• Dyplomatka – a rigid briefcase with a combination lock, from Diplomat brand
• Discman – used in common language for any portable CD player
• Dyktafon – a speech recording device, from Dictaphone
• Electrolux – used in common language for any vacuum cleaner
• Flamaster – felt-tip pen, from Flo-Master brand
• Jeep – offroad vehicle
• Junkers – gas heater
• Ksero – photocopying machine from Xerox (kserowac = to photocopy)
• Nylon
• Pampers – diaper
• Pianola
• Ping-pong – table tennis (informal)
• Pleksi – clear acrylic plastic sheets, from Plexiglas
• Rower – bicycle, after James Starley's Rover bicycle (James' son, John Kemp Starley was a co-founder of the Rover car company)
• Skocz – a transparent adhesive tape (from Scotch)
• Styropian – polystyrene (Partial translation of Styrofoam - piana = foam)
• Termos – thermos
• Walkman – used in common language for any personal stereo
• Wazelina – Vaseline
• Żyletka – razor blade (from Gillette)

Portuguese

Note: may vary between Portuguese-speaking countries

• Discman – used in common language for any portable CD player
• Durex – depending of the place, either a condom or transparent adhesive tape
• Gilete (Gillette) – razor blade
• Jipe (Jeep) – off-road vehicle of certain proportions
• Walkman – used in common language for any personal stereo
• Xerox – photocopy

Romanian

• Adidas - sport shoe
• Inbus (or misspelled imbus) - hexagon-section key ("Allen key"). The German name INBUS was a trademark of the Schraubenfabrik Bauer & Schaurte, Neuss, Germany. It is short for "Innensechskantschraube Bauer und Schaurte".
• Ness (or nes) - any instant coffee
• Pampers - diapers (nappies), from Johnson & Johnson's 'Pampers'
• Protex - Condom (old use)
• Jeep - off-road vehicle (old use)
• Scotch - transparent adhesive tape
• Frigider - refrigerator, from Frigidaire home appliances trade mark
• Termopan - aluminum or PVC window frame (from Thermo Pan, a registered TM of Thermo Manufacturing Inc.)
• Xerox - copy machine, from Rank Xerox Company
• Jacuzzi - whirlpool bath, from Jacuzzi

Russian

• Акваланг (Akvalang) - open-circuit scuba set, from Aqualung
• Граммофон (Grammofon) - sound playback device, from Gramophone
• Диктофон (Diktofon) - a speech recording device, from Dictaphone
• Дипломат (Diplomat) - a rigid briefcase with a combination lock, from Diplomat brand
• Джакузи (Dzhakuzi) - whirlpool bath, from Jacuzzi
• Джип (Dzhip) - off-road vehicle of certain proportions Jeep
• Кеды (Kedy) from Keds training shoe. The same type of shoe known as Vans in the US
• Ксерокс (Kseroks) - copy machine, also used as a verb "ксерить" or "ксерокопировать"
• Микрочип (Mikrochip) - occasionally used for integrated circuit, from Microchip
• Памперсы (Pampersy) - diapers (nappies), from Procter & Gamble's 'Pampers'
• Пинг-понг (Ping-pong) - table tennis
• Плексиглас (Pleksiglas) - clear acrylic plastic sheets, from Plexiglas
• Примус (Primus) - kerosene stove
• Скотч (Skotch) - a transparent adhesive tape
• Термос (Termos) - vacuum flask, from Thermos
• Тефлон (Teflon) - non-stick surface
• Унитаз (Unitaz) - toilet fixture, from Finnish brand Unitas (Unity)
• Фломастер (Flomaster) - felt-tip pen, from Flo-Master brand
• Фреон (Freon) - refrigerant
• Фрисби (Frisbi) - a flying disc, from Frisbee
• Эскимо (Èskimo) - an ice-cream type

Serbian

• Digitron – calculator, a former Croatian factory
• Discman - portable CD player
• Frižider – refrigerator
• Žilet – razor blade
• Jacuzzi - hot tub with bubbles
• Jeep - off-road vehicle, SUV
• Kalodont – toothpaste
• Termos (Thermos) - vacuum flask
• Hanzaplast - Band-Aid (endemic) unknown origin

Spanish

• Filadelfia - cream cheese

Mexico

• Alka-seltzer
• Aspirina
• Brassiere
• Celuloide
• Celofán
• Coca – genericized form of Coca-Cola
• Cola loca – super glue (crazy glue)
• Corn flakes and zucaritas – corn flakes and sugar frosted flakes
• Curita – band-aid
• Granola
• Kleenex – a tissue
• Kool aid
• Kotex
• Leche de magnesia – milk of magnesia
• Levi's
• Nylon
• Pampers
• Pianola
• Q-tips
• Queroseno – kerosene
• Sabritas – a snack
• Scotch tape – any adhesive tape
• Tampax
• Termos – thermos
• Valium
• Vaselina – vaseline
• Windex
• Ziper – zipper

Slovak

• Kofola - soft drink of brown colour trademarked after the fall of communism by one company

Switzerland

• Natel - mobile phone (the name that the incumbent operator Swisscom, gave its mobile network from the full name of this, Nationales Autotelefon)

Turkish

• Cemse - pronounced approximately "jam-say", comes from GMC, used for a kind of truck and military carrier
• Selpak - paper tissue
• Jilet - a safe razor, from Gillette brand
• Kot - Turkish blue jean brand which first produced denim in Turkey
• Cip - Any type of SUV, after U.S. "Jeep"
• Bankamatik - Any type of Automated Teller Machine originally used by Türkiye İş Bankası