Square Deal
The Square Deal was the term used by President Theodore Roosevelt and his associates for the policies of his administration, particularly with regard to how economic policies, such as antitrust enforcement. The term is a general reference to the concept of a square deal being an agreement that is made fairly.
To ensure market competition, President Roosevelt built into the Square Deal program the concepts that some "bad" trusts had to be curbed, and "good" ones encourages. He wanted excecutive agencies to make the decision, not the Courts.
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Railroads were no longer allowed to give rebates or kickbacks to favored companies. Meat had to be processed safely with proper sanitation. Foods and drugs could no longer be mislabeled, nor could consumers be deliberately misled to make a profit.
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