Victoria's Secret
Victoria's Secret is a retail-brand of lingerie and beauty products, owned and run by the Limited Brands company.
Victoria's Secret had sales of more than $2.4 billion through their 1,014 retail stores in the United States in 2002. All stores of Limited Brands are corporately owned. Victoria's Secret products are also available through the catalogue business, Victoria's Secret Direct, with sales of approximately $870 million. The company uses supermodels in their advertising and fashion shows; prominent supermodels featured by Victoria's Secret include Alesssandra Ambrosio, Tyra Banks, Gisele Bündchen, Laetitia Casta, Adriana Lima, and Heidi Klum. Victoria's Secret has a flag-ship store in NYC's Herald Square.
The brand has been heavily criticized by groups such as the American Decency Association and whatisvictoriassecret.com for their use of "softcore porn" advertisements.