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Toblerone

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File:Toblerone-1.jpg
Opened Toblerone packaging

Toblerone is a chocolate bar made by Kraft Foods Switzerland. It is best known for its triangular shaped chunks, representing the Matterhorn in the Swiss Alps, its distinctive yellow packaging, and its prism shape.

Originally it was created by Theodore Tobler and Emil Baumann in Bern, Switzerland in 1907. The two gentlemen developed a unique milk chocolate including nougat, almonds and honey with a distinctive triangular shape, which is said to be inspired by the Swiss mountain of Matterhorn. The product was called Toblerone combining Mr Tobler's name with the Italian word torrone (a type of nougat).

Since the 1970s, additional variations have been produced. These include plain chocolate (dark chocolate) in a green or black wrapper, white chocolate in a white wrapper, "snow-capped" editions with white chocolate peaks, and "OneByOne" (sic), individually wrapped triangular chunks. Bar sizes range from approx. 10 centimetres to well over 1 metre, all similarly proportioned.

Seasonal packaging variations are produced, often with a separate outer sleeve bearing a topical parody of the Toblerone logo, e.g. "ToMyLove", "HoHoHo".


Trivia

  • Toblerone products became well-known in Canada after restaurant chain Swiss Chalet distributed Toblerone bars as part of its annual Festive Special dinner for several years. The chain has since replaced Toblerone with various Lindt & Sprüngli products.
  • Theodore Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1906. [1]
  • In 1995 it was revealed that the Swedish politician Mona Sahlin had bought a Toblerone using her Riksdag credit card. She was forced to step down as a candidate for the post as Prime Minister and leave politics until she made a come-back in 1998.
  • Toblerone was the addiction of choice for fictional personality Alan Partridge, where in an episode of I'm Alan Partridge, it is revealed he drove to Dundee barefoot after gorging on several Toblerone bars.
  • The anti-tank fortifications known as Dragon's teeth are colloquially referred to as "Toblerone" in Switzerland, because of their pyramidal shape.
  • Toblerone logo in the packaging has a hidden bear shape which symbolizes town Bern in Switzerland.
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