Sony Mobile
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| SonyEricsson | |
| Company type | Private |
|---|---|
| Industry | Communications |
| Founded | 2001 |
| Headquarters | Incorporated in Sweden, Head Office in London |
Key people | Miles Flint (President), Jan Wareby (EVP) |
| Products | Mobile phones |
| Revenue | €7,268 million EUR (2005) |
| €514 million EUR | |
| €356 million EUR | |
| Parent | Ericsson AB(50%) Sony Corporation (50%) |
| Website | www.sonyericsson.com |
Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. Both companies have ceased making their own mobile phones. The reason for this merger is to combine Sony's global consumer marketing expertise with Ericsson's technological leadership in the communications sector.
Organizational Structure
The company's global management is based in London. It also has research & development teams in Sweden, Japan, China, the United States, and the United Kingdom. Sony Ericsson has approximately 6,000 employees worldwide. The current President is Miles Flint and the Corporate Executive Vice President is Ericsson veteran Jan Wäreby.
Products and Services
Sony Ericsson announced its first joint products in March 2002 and now has a full product portfolio covering all target groups. Sony Ericsson introduced the Walkman-branded W series music phones in 2005 (ten models to date, W300, W550, W600, W700, W710, W800, W810, W850, W900 and W950).
Financial Information
Sony Ericsson posted its first profit in the second half of 2003, buoyed in part by sales of its new line of camera phones and strong sales in Asia. To date, Sony Ericsson had steadily lost money since it was founded in 2001.
Sony Ericsson sold 27.2 million phones in 2003 and 42.3 million phones in 2004. In 2005, Sony Ericsson sold about 50 million units. According to the IT research consulting firm Gartner, in the first quarter of 2006, Sony Ericsson was the fourth largest mobile phone manufacturer in the world, behind Samsung, Motorola, and Nokia. It held a 7% global market share.
See also
- List of Sony Ericsson products
- Esato A web forum devoted to mobile phones, namely Sony Ericsson phones.
References
- Financial data [1]
External links
