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History

Pornhub was founded by web developer Matt Keezer as a website within the company Interhub, and launched in early 2007.[1] In March 2010, the company was purchased by Fabian Thylmann as part of the Manwin conglomerate, now known as MindGeek.[2] As part of MindGeek, Pornhub makes up one of several porn websites in the company's "Pornhub NETWORK", alongside YouPorn, RedTube and the like. Though not the most popular porn website, Pornhub holds the honor of being the single largest porn website on the internet, hosting more videos than any other similar site.[3]

The website allows visitors to view pornographic videos from a number of categories, including professional and amateur pornography. Users can take advantage of several features, including sharing videos on social media websites and liking or disliking them. Users may also optionally register a free Pornhub account, which additionally allows them to post comments, download videos and add videos to their favorites, as well as upload videos themselves. To combat the proliferation of illegal content, users are encouraged to flag videos they deem inappropriate, which are immediately reviewed by the Pornhub team and removed if they violate the website's terms of service.[4]

In an effort to introduce quality curation to the site, the company launched a service called "Pornhub Select" in October 2013.[5] Pornhub Select allows users to view exclusively high-definition videos with a minimal interface and few advertisements.[4][5] Pornhub also launched a content curation website on 9 October 2013 called "PornIQ", which uses an algorithm to create personalized video playlists for the viewer based on a number of factors, including their porn preferences, the time of day they're visiting the website, what part of the world they live in and the amount of time the viewer has to watch the video(s).[6][7] David Holmes of PandoDaily noted that Pornhub's data-intensive approach to playlists set it apart from previous attempts at user-generated playlists, and marked a new trend in the switch from content searching to passive curation among Web 2.0 websites.[7]

As of 2009, three of the largest porn sites "RedTube, YouPorn and PornHub -- collectively make up 100 million unique visitors".[8] In 2014, Pornhub told its viewers to stop uploading footage from Brazil's defeat to Germany at the 2014 FIFA World Cup with sexual innuendo titles.[9]

In 2010, Mansef Inc. and Interhub, the owners of Pornhub, were sued by the copyright holding company of the pornographic film production company Pink Visual, Ventura Content, for the copyright infringement of 95 videos on websites, including Pornhub, Keezmovies, Extremetube, and Tube8.[10] According to Ventura Content the 45 videos were streamed “tens of millions of times”[11] and they claimed the piracy threatened the "entire adult entertainment industry."[12] The suit was settled in October 2010, with terms that remain confidential. The parties agreed that the site operators would implement digital fingerprint filtering on their sites.[13] Porn 2.0 sites such as these are seen as posing notable competition for paid pornographic websites and traditional magazine and DVD-based pornography.[14][15][16]

Censorship

In 2011, European broadband provider TalkTalk (formerly Tiscali) received some criticism because its internet filter failed to block PornHub, for over a week. This was due to the issue of child internet safety.[3]

The Huffington Post explains that in 2013, "CBS...refused to air a short commercial for adult-themed site Pornhub during the Super Bowl on Sunday....The 20-second spot, which features an older couple sitting on a park bench (that's really all that happens), include[d] no explicit content".[17] It was rejected because the Federal Communications Commission could hold CBS liable for endorsing pornographic content, as it is illegal to air pornography on US television.[17]

Malvertising

Main article: Malvertising

Researcher Conrad Longmore claims that advertisements displayed by the sites were found to contain malware programs, which install harmful files on users' machines without their permission. Mr Longmore told the BBC that two popular sites – XHamster and PornHub – pose the greatest threat.[18]

Philanthropy

Since 2012, Pornhub has hosted several events and campaigns to raise awareness of certain issues and/or raise money, as well as to help promote their brand.[19] The first of these events took place in New York City on 24 April 2012, with the introduction of the "Boob Bus".[20][21][22] The tour bus traveled to five scheduled stops at several NYC landmarks, and was intended to raise awareness of breast cancer by offering free breast exams for passersby, as well as teaching self-examination techniques to use at home.[21] Double-board certified plastic surgeon Dr. David Shafer was present to give the exams and teach women how to perform self-exams, and porn star Bree Olson acted as a cheerleader for the event.[21]

Pornhub continued their breast cancer awareness campaign in October 2012 by launching an event called "Save the Boobs!"[23][24] For every 30 videos viewed in Pornhub's "big tit" or "small tit" category in the month of October, the website offered to donate a penny to the Susan G. Komen Foundation.[25] However, on 4 October, early into the campaign, the Susan G. Komen Foundation rejected the offer, stating that they were not a partner of Pornhub, were not accepting donations and asked the company to stop using their name.[26] In response, Pornhub called on "any charitable entities related to breast cancer research or awareness" to submit their interest in accepting the donations.[26] By the end of the month, a total of 74,146,928 video views were amassed, equaling approximately $24,716 worth of donations, which Pornhub subsequently tripled to $75,000.[27] Pornhub ultimately split the donation money amongst several charities after an extensive search, among which include the Eileen Stein Jacoby Fund and Cancer Sucks Inc.[27][28]

In honor of Arbor Day 2014, Pornhub launched a weeklong environmental campaign called "Pornhub Gives America Wood", which started on 25 April 2014 and ended on 2 May 2014.[29][30][31] In a similar manner to the website's previous "Save the Boobs!" campaign, Pornhub offered to plant a single tree for every 100 videos viewed in the site's "big dick" category.[29] In total, approximately 1,547,300 video views were counted, which resulted in 15,473 trees to be planted.[29][31] After the campaign ended on 2 May 2014, Pornhub's PR director stated that they were considering working with one of three environmental organizations to help them plant the trees.[32]

Pornhub makes a prominent appearance in many scenes of the 2013 romantic comedy film Don Jon.[33] Pornhub Vice President Cory Price explained that one of the film's producers approached the company in March 2012, seeking permission to use the Pornhub brand.[33] Price reviewed the movie's script and granted them permission, going as far as helping them find clips to use in the movie from their content partners (e.g. Brazzers, Mofos, Digital Playground and Twistys).[33] Joseph Gordon-Levitt, director and actor in the film, edited the clips together into rapid-fire montages, also featuring prominently in the film.[33]

See also

References

  1. ^ New York Magazine http://nymag.com/news/features/70985/index1.html. Retrieved 22 December 2014. {{cite web}}: Missing or empty |title= (help)
  2. ^ Buse, Uwe (20 December 2012). "Harnessing the Internet: The German Porn King's Revolutionary Model". der Spiegel.
  3. ^ a b Cite error: The named reference theinquirer1 was invoked but never defined (see the help page).
  4. ^ a b Katie, Pornhub (8 January 2014). "We are the Pornhub team. Ask Us Anything. : IAmA". reddit. Retrieved 18 August 2014.
  5. ^ a b "Pornhub Select!". Pornhub.com. 1 October 2013. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  6. ^ Gray, Lila (9 October 2013). "PornHub to Roll Out Porn IQ". Xbiz. Retrieved 18 August 2014.
  7. ^ a b Holmes, David (9 October 2013). "What media companies can learn from Pornhub and its new PornIQ service". PandoDaily. Retrieved 18 August 2014.
  8. ^ Lanxon, Nate (22 May 2009). "Twitter more popular than free porn: fact! | CNET UK". Crave.cnet.co.uk. Retrieved 23 May 2013.
  9. ^ Hooton, Christopher. "Pornhub pleads with users to stop uploading videos of Brazil 'getting f**ked by Germany' in the World Cup". The Independent. Retrieved 10 July 2014.
  10. ^ Pardon, Rhett (5 April 2010). "Brazzers Parent Calls Infringement Suit 'Fatally Defective'". XBIZ Newswire. Retrieved 17 April 2013.
  11. ^ "Pink Visual sues tubes, charges Canadians with vag overfishing". 16 February 2010. Retrieved 16 April 2010.
  12. ^ Chiang, Oliver (17 February 2010). ""Tube Sites" Threaten Porn Studios". Forbes. Retrieved 16 April 2010.
  13. ^ Pardon, Rhett. "Ventura Content, Manwin Settlement Includes Vobile Provision". XBiz News.
  14. ^ Purveyors of porn scramble to keep up with Internet, USA Today, 5 June 2007
  15. ^ YouTube with fewer clothes, The Times, 19 June 2007
  16. ^ Official Pornhub Twitter
  17. ^ a b Stuart, Hunter (30 January 2013). "Pornhub Super Bowl Commercial Rejected By CBS, Won't Air Despite SFW Content (VIDEO)". Huffington Post. Retrieved 23 May 2013.
  18. ^ Anderson, Steve (11 April 2013). "Popular porn websites 'host adverts with malware'". The Independent. Retrieved 18 August 2014.
  19. ^ "Experience Live Pornhub Events And Sexy Campaigns". Pornhub.com. 17 August 2014. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  20. ^ "Pornhub & Bree Olson Boob Bus, Offering Free Breast Exams in NYC". Pornhub.com. 24 April 2012. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  21. ^ a b c Crees, Alex (24 April 2012). "Tour bus features porn star, free breast exams". Fox News. Retrieved 17 August 2014.
  22. ^ Tuttle, Hilary (25 April 2012). "Boob Bus, From Porn Hub and Star Bree Olson, Teaches Women How To Handle Their Breasts". The Huffington Post. Retrieved 17 August 2014.
  23. ^ "Help Pornhub Save the Boobs!". Pornhub.com. 1 October 2012. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  24. ^ Brown, Eryn (5 October 2012). "Breast cancer awareness month gets fundraising boost from Pornhub". Los Angeles Times. Retrieved 14 October 2012.
  25. ^ "Is This the Worst Breast Cancer Month Idea Ever? - The Cut". New York. Retrieved 14 October 2012.
  26. ^ a b Mach, Andrew (4 October 2012). "Porn site seeks new breast cancer charity after Susan G. Komen rejects fundraising offer". NBC News. Retrieved 17 August 2014.
  27. ^ a b "Save the Boobs Reaults: Triple Donations". Pornhub.com. 1 November 2012. {{cite web}}: |access-date= requires |url= (help); |first1= missing |last1= (help); Missing or empty |url= (help)
  28. ^ "Pornhub Triples Donation for October's 'Save the Boobs' Campaign", AVN News, 19 November 2012, retrieved 25 February 2014
  29. ^ a b c "Pornhub Gives America Wood This Arbor Day". Pornhub.com. 25 April 2014. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  30. ^ Grossman, Samantha (28 April 2014). "Arbor Day 2014: Pornhub Plants Trees For Every 100 Porn Videos Watched". TIME. Retrieved 17 August 2014.
  31. ^ a b Smith, Jack (3 May 2014). "Pornhub To Plant Over 15,000 Trees To Celebrate Environment, Dicks". Betabeat. Retrieved 17 August 2014.
  32. ^ Dickson, EJ (28 April 2014). "Pornhub is planting a tree for every 100 videos you watch". The Daily Dot. Retrieved 17 August 2014.
  33. ^ a b c d Suebsaeng, Asawin (27 September 2013). "How One of The Biggest Porn Websites Helped Joseph Gordon-Levitt Make "Don Jon"". Mother Jones. Retrieved 17 August 2014.
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