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Bloomingdale's

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Bloomingdale's
Company typeSubsidiary
IndustryRetail
Founded1860 (New York City)
HeadquartersNew York City
ProductsClothing, footwear, bedding, furniture, jewelry, beauty products, and housewares.
ParentFederated Department Stores
Websitewww.bloomingdales.com

Bloomingdale's is a chain of upscale department stores owned by Federated Department Stores, which is also the owner of Macy's. Bloomingdale's has 36 stores nationwide, with annual sales of $1.9 billion dollars. It competes on an average price level with Nordstrom,and below that of Saks Fifth Avenue and Neiman Marcus.

Bloomingdale's started in 1861 when brothers Joseph and Lyman Bloomingdale started selling hoop-skirts in their Ladies Notions' Shop on Manhattan's Lower East Side. The pair were sons of Gerard Bloomingdale, a salesman who had lived in North Carolina and Kansas, and settled in New York City. The bothers opened their East Side Bazaar in 1872 selling a variety of garments and European fashions. As the store and its succes grew, it moved in 1886 to 59th and [Lexington Avenue]], anticipating and capitalizing on the northern movement of New York's upper and middle classes. By the 1920's the store covered the entire city block.

Its most famous location is still the Manhattan flagship store located on 59th Street and Lexington Avenue. During Queen Elizabeth II's visit to New York City in the 1970's, traffic had to be reversed on Lexington Avenue so the Queen could exit her vehicle on its right side and enter the store by its main entrance.

In 1961 the company started marketing itself with designer shopping bags. To this day Bloomingdale's is especially known for its iconic and prominently labeled "Little", "Medium", and "Big Brown Bag".

Growth strategies

Bloomingdale's has expanded slowly from its New York base, moving into Washington, D.C. and Massachusetts in the 1970s, Pennsylvania, Texas, Florida, and Chicago in the 1980s, and finally establishing a presence in California in 1996. The company has carefully targeted affluent, densely populated areas in which to locate its stores. Over the years as its parent Federated Department Stores has acquired rivals or consolidated divisions, Bloomingdale's has been able to pick up desirable, hard to replicate locations including Abraham & Straus at Roosevelt Field, Stern's at Willowbrook, Bridgewater Commons and Roosevelt Field (the location of Bloomingdale's furniture gallery), The Broadway at Sherman Oaks Fashion Square, Century City Shopping Center, Beverly Center and Fashion Island Newport Beach (the apparel store only), Emporium at Stanford, Macy's Atlanta at Lenox Square and Perimeter Mall and mostly recently the pending conversions of Robinsons-May at South Coast Plaza and Fashion Valley Mall, Filene's at Chestnut Hill and the Hecht's under construction at Chevy Chase. Also in fall 2006 Bloomingdale's will open a new West Coast flagship store in the redeveloped Emporium flagship in San Francisco.

Current locations and confirmed future locations

California

Northern California

Southern California

Florida

The exterior of a typical Bloomingdale's department store at the Town Center at Boca Raton located in Boca Raton, Florida.

Georgia

  • Atlanta - Lenox Square - 281,000 sq ft. (previously Macy's/Davison's, reopened as Bloomingdale's in 2003)
  • Atlanta - Perimeter Mall - 234,000 sq ft. (previously Macy's/Davison's, reopened as Bloomingdale's in 2003)

Illinois

Maryland

Massachusetts

  • Newton - Chestnut Hill Women's (freestanding) - 124,000 sq ft. (opened 1978)
  • Newton - The Mall at Chestnut Hill - 186,000 sq ft. (expected to open late 2006 on former Filene's site)
  • Newton - The Mall at Chestnut Hill Men's/Home - 130,000 sq ft. (opened 1973)

Minnesota

Nevada

New Jersey

New York

Pennsylvania

Virginia

Former locations