Kokanee beer
Kokanee is a popular beer brewed in the historic Columbia Brewery in Creston, British Columbia. Columbia Brewery began brewing Kokanee lager in 1959 and was purchased by the Labatt Brewing Company in 1974.
A light, flavorful beer, it is most-commonly found in the Pacific Northwestern United States and throughout Canada. It is known for its crisp flavor and relatively inexpensive price.
Kokanee is a Pilsner Style Lager with 5.0% alcohol v/v and is British Columbia's most popular beer. It contains no preservatives and is aged naturally. The "Glacier Fresh" taste of Kokanee (a marketing slogan for the brew) is created by making the beer from pure mountain stream water. It uses three varieties of malt and a blend of western grown North American hops.
Kokanee is often marketed with the slogan, "It's The Beer Out Here", aside from "Glacier Fresh". Kokanee advertisements are quite frequently shown on British Columbia television stations, and these ads often center around the beer's official mascot, the Sasquatch. More recent ads have focused around a supposed "Kokanee Ranger" and his unsuccessful attempts to hunt and catch the Sasquatch; these commercials are parodied after real life Sasquatch hunter René Dahinden who appeared in the first Kokanee commercial of its kind.
Kokanee is also another name for the Sockeye salmon. The beer is named after the Kokanee Glacier in the Kootenays region, which Creston is a part of.