YoGo
YoGo is an Australian range of dairy snacks for kids aged 5-12 years old. Despite its name, YoGo does not have the typical flavour of yoghurt, and is a high sugar dessert which contains less protein than yoghurt. Flavours include chocolate, choc mint, cookies and cream, strawberries 'n' cream, and choc marshmallows.
The YoGo brand image is built around Claymation characters - focusing primarily on YoGorilla and his mate Snake. The use of Claymation is a unique part of the YoGo brands' identity. The characters come to life in a series of 'Theme' TV advertisements. Each advertisement is built around the adventures of Yo and Snake, while involving other characters such as Hans Doberman, Liz Lioness, Alien and Gordon Ghekko. The nutritional value of the food itself seems to be of less importance to the YoGo brand and is usally a brown colour.
External links
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