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Centro Escolar University

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Centro Escolar University
File:Ceu logo.jpg
MottoCiencia Y Virtud (Knowledge and Virtue)
TypePrivate, Non-Sectarian
EstablishedJune 3, 1907
PresidentRosita L. Navarro, Ph. D.
UndergraduatesApprox. 25,000
Location
Manila
,
Metro Manila
,
Philippines
CampusUrban (3 Campuses: Mendiola, Malolos, Makati CBD)
HymnImno ng Pamantasang Centro Escolar (Centro Escolar University Hymn)
ColorsPink and Gray
MascotScorpions
Websitewww.ceu.edu.ph
Centro Escolar University
Company typePublic (PSE: CEU)
IndustryEducation
FoundedManila, Philippines (1907)
HeadquartersManila, Philippines
Key people
Emilio T. Yap, Chairman
Rosita L. Navarro, President
ProductsEducation
RevenueP2.371 billion PHP (7.29%) (2005) [1]
Number of employees
1,060
Website[2]

Centro Escolar University (PSE: CEU) is a private university in the Philippines. It was founded on June 3, 1907 by two women, Librada Avelino and Carmen de Luna, and was originally called Centro Escolar de Señoritas. It became a university in 1939. Today, the university has three campuses, the Mendiola Campus along Mendiola Street in Manila, the Malolos Campus established in 1978 is in the northern suburb of Malolos City in Bulacan province, and the newly established Makati Campus in 2005, is in the Makati Central Business District. Originally, its Parañaque Campus was part of the university's system until it was phased out in the early 1990s.

The university caters the instruction and training of the Filipino youth in the branches of arts, humanities, sciences, and allied medicine. CEU is also known for its Dentistry and Pharmacy graduates. All of its academic programs are accredited Levels 2 and 3 by the Federation of Accrediting Agencies of the Philippines. CEU is the first university in the Philippines to be given an ISO:9001 certification on its campuses, attaining higher standards of service it caters to its students. The university was also granted full autonomy status by the Commission on Higher Education. The university is also listed in the Philippine Stock Exchange with the stock symbol, CEU. The university will celebrate its centennial in 2007.

Schools, Colleges and Academic Programs

Integrated School (1907-2004)

The original academic program of the university, its elementary and high school programs opened in 1907 served students until it was phased out in its Mendiola Campus in the mid-1990s and formally phased out in 2004 in its Malolos campus. The last batch of its elementary and high school students were from its Malolos Campus in 2004 and 2001 respectively.

Pharmacy (1921)

The first tertiary academic program of the university is the Bachelor's degree in Pharmacy. Today, the college is known as the School of Pharmacy, which has produced successful passers and topnotchers in the country's pharmacy board exams. It currently offers bachelor's, master's and doctorate degrees in Pharmacy. The school is one of the founding members of the Philippine Association of the Colleges of Pharmacy and the Asian Association of Schools of Pharmacy.

The CEU College of Pharmacy was chosen as the pilot schools to undergo the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA) Accreditation for Pharmacy. The College was granted the Level 1 status on September 4, 1989, the Level II status in 1992, re-accredited Level II Status on February, 1995, and 2nd re-accredited Level II Status in April 1999 and the 1st School of Pharmacy granted the Level III status, the highest in the Philippine Education System in December 2000. Such accredited status implies that over and above the minimum government requirements, the College program has attained academic excellence and trustworthiness in educational operations.

Liberal Arts (1922), Education (1923), Music (1907) and Social Work

The School of Education, Liberal Arts, Music and Social Work (SELAMS) merged in the late 1990s to integrate the four major departments of the university. The Education Department offers Bachelor's degrees in Secondary and Elementary Education with nine majors. The Liberal Arts department offers degrees in Mass Communication, Language Arts, Economics and Political Science. The Conservatory of Music offers Bachelor of Music degrees in seven majors namely Music Education and Applied Music in Composition, Conducting, Guitar or String, Piano, Voice, and Wind instruments. Meanwhile the school's Social Work department offers bachelor's degree in Social Work.

Dentistry (1924)

The College of Dentistry offers the four year program leading to the Doctor of Dental Medicine degree and two-year non-degree certification as a Dental Technician. The college maintains high standards of education and facilities, proved in high rankings and passing percentages in the national dentistry board examinations.

The College of Dentistry has a dental infirmary for clinicians, equipped with the state-of-the-art dental units, laboratory facilities and x-ray units, implant center, reference center, operating room for oral surgery and the Dean's Office.


Using modern approaches to education, the College provides visual aids to students during lectures for better understanding and appreciation of the subject matter. As part of the continuing education program of the College, leaders in the dental profession here and abroad are invited to speak on the fields of specialization to enable faculty members and students to keep up with the modern trends in dental technology. Today, CEU College of Dentistry is the largest and most modern among dental schools in the country. Its high academic standards is proven by the high percentage of CEU graduates who pass the licensure examinations given by the Board Examiners yearly, and by the successful professional practice of its alumni.

Optometry (1927)

The College of Optometry offers a four year program leading to the Doctor of Optometry degree.


True to its role as the premier college of optometry in the Philippines and in Southeast Asia as well, CEU's College of Optometry has been garnering majority of the top places in the annual Board Examination for Optometry and maintained an enrolment bigger than those of all the other schools in the country put together. The CEU College of Optometry continues regularly to initiate programs and activities to retain this premiership.

Science (1928)

Established in 1928, the School of Science offers bachelor's and master's degrees in Biology, Psychology and Cosmetic Science. It is the first school in the Philippines to offer a degree in Cosmetology. While it offers masteral degrees in Psychology, Guidance, Mathematics and Science Educations.

Students of the School of Science undergo comprehensive training under the highest standards of academic excellence, anchored on the University Philosophy -- Ciencia y Virtud (Knowledge and Virtue). moreover, students are provided with the best mode of instruction and constantly updated curricula, in line with the university commitment to empower its students with knowledge, skills and values to become valuable members of global workforce.


The School of Science is equipped with the state-of-the-art facilities and highly technical laboratory equipment to provide world-class education to its student

Nutrition (1958), Home Economics (1967), Tourism (1989)

The School of Tourism, Family Economics and Nutrition (STourFEN), pioneered the first College of Foods and Nutrition in the Philippines in 1958, the school now offers bachelor's degrees in Tourism, Family or Home Economics and Nutrition and Dietetics. The school also offers bachelor's degree in Hotel and Restaurant Management.

Medical Technology

The College of Medical Technology offers the bachelor's degree in Medical Technology. It is the first school in the Philippines to integrate the Emergency Medical Technician program in its curriculum. The school is also the first and only school in the Philippines to be accredited as a Drug-Testing facility.

Nursing (1975)

Since its establishment in 1975, the Centro Escolar University College of Nursing has acquired a reputation for high education standards, the best learning equipment and many opportunities for first-hand learning. Students at the College of Nursing undergo solid training under the highest standards of academic excellence, anchored on the University founders' motto of "Ciencia y Virtud" (Knoweldge and Virtue). Students are provided with the best instructors and constantly updated curricula. It is the university's commitment to instill in students the knowledge, skills and attitudes they need to be recognized as valuable members of a global workforce. At Centro Escolar, students learn the principles and practice of Nursing as they are fielded to various tertiary hospitals and communities around the metropolis during their practicum. This real-world experience has been a distinction through the years of Centro Escolar graduates, enabling them to land choice jobs in the Philippines and around the world. The professional courses prepare future nurses to develop a caring behavior, a strong concept of social responsibility, and critical and creative thinking that will prepare them for impressive careers.

Accountancy, Management and Technology

The School of Accountancy, Management and Technology is the largest college in terms of student population in the university system. It offers bachelor's degrees in Accountancy, Business Administration, E-Commerce Technology, Secretarial Administration, Computer Science and Information Systems, Management Engineering, and Computer Engineering.

Graduate School (1926)

The Graduate School was established in 1926 under the leadership of Dr. Concepcion Aguila as its first dean. Today, it offers master's and doctorate programs in the fields of Education, Liberal Arts, Business Administration, Sciences, Philosophy, Pharmacy, Dental Education, and Public Administration. CEU is the only school in the Philippines that offers a post-doctoral degree on Total Quality Management on Higher Education.

Campuses

Mendiola Campus

Consists of 12 buildings that houses an approximately 21,000 students a year. Known for its pink buildings, the campus is located in the western side of Mendiola Street in Manila, the heart of Manila's "University-Belt." The campus consists of air-conditioned classrooms, laboratories, a gymnasium, an auditorium, the university library, air-conditioned theater type lecture halls equipped with audio-visual facilities, museum, quadrangle, swimming pool, cafeterias, car park and its own post office, bank and bookstore. The administration building is called the Librada Avelino Hall.

Malolos Campus

Built in 1978, the campus is located in a 7-hectare property along MacArthur Highway in Malolos, Bulacan. The campus consists of classrooms, laboratories, the university library, cafeterias, an open-air basketball court, a mini-hotel called Ada's (named after the founder, Librada Avelino, who was nicknamed "Ada") for its Hotel and Restaurant Management students, and a 5,000-seater gymnasium called The Centrodome. The administration building is called the Pilar Hidalgo Lim Hall.

Makati Campus

Located in the Makati Central Business District, CEU's Makati campus is housed in the Security Bank Building along Ayala Avenue. The campus consists of air-conditioned classrooms, laboratories, a library and lecture halls equipped with audio-visual facilities, and a car park.

University Publications

The Rose and The Leaf

It is the university's official yearbook. The publication of the yearbook started way back during the first graduates of the School of Pharmacy with the graduates of the University's Integrated School.

The Rosebud

It was the official yearbook of the now defunct Integrated School, used by the Mendiola, Parañaque (now defunct) and Malolos campuses during when all three campuses had elementary and high schools.

The Junior Gazette

It was the official newspaper of the now defunct Integrated School. It is a student publication that was published twice a year and featured articles and news contributed by elementary and high school students of the University. The last publication of the Junior Gazette was in 2000 at the Malolos Campus.

Life at CEU

It is the official student handbook of the University, given to an incoming freshmen when they are officially enrolled. The handbook is a compilation of rules and regulations of the school, a brief history of the university and its officials, information on extra- and co-curricular activities, student organizations and generally about the student life of being an Escolarian. It is published and updated regularly by the Student Affairs Office of the University.

Ciencia Y Virtud

It is the official newsletter of the University. Named after the University's motto, Ciencia Y Virtud (Knowledge and Virtue). It is published quarterly and features news and articles about the university.

The Clarion

It is the official newsletter of the Centro Escolar University Alumni Foundation, Inc., published quarterly, which features news and articles containing the university's alumni and stories of successes.

The Centennial Collection Series

The University published a series of coffee-table books regarding the ingenuity and great potentials of Filipino talent and artistry. The Centennial Collection Series consists of 7 books,first published in 1997 during the term of CEU President Dr. Lourdes T. Echauz. The university has published 5 of the 7 books as of this year, namely:

  • Filipino Cuisine
  • Rice
  • Bamboo: A Homage To The Filipino Craftsmanship
  • The Philippine Forests
  • Philippine Markets

The books are published by the university's affiliate company, Centro Escolar University Publishing, Inc.

University Culture and Traditions

Sampaguita Interlude

This is the university's traditional version of a Junior-Senior Promenade, in which the Senior class' Valedictorians gives symbols of responsibility represented by a torch, knowledge represented by a book, and the culture and tradition of a true Filipino represented by the Philippines' national flower, the sampaguita lei. It is a symbol of the end of a student life of the graduating class and the start of the new graduating class' for the next academic year. The ceremony is solemn and done with the mass singing of classical Filipino songs, "El Collar De Sampaguita" (The Sampaguita Necklace), "Sampaguitang Mabango" (Sampaguita Fragrant), and "La Flor de Manila" (The Flower of Manila). At the end of the ceremony a traditional fireworks display is shown. Traditionally, this event will take place a day before the commencement exercises of the university.

The Commencement Exercises

Integrated School

The graduation ceremonies are also a tradition of CEU since its beginning. All graduating male students wear the traditional national costume barong tagalog and black pants, while the graduating elementary female students wear a traditional pink dress. On the other hand the graduating high school female students wear a traditional pink terno or saya embroidered with the logo of the university on both sleeves. All members of the university administration and faculties will also wear the traditional national costumes of the country, namely barong tagalog and terno. The ceremonies are solemn and done with elegance and pride for the graduating class.

Tertiary Ceremonies

The graduation ceremonies on the college level on the other hand is like any normal graduation ceremonies. The graduating student is wearing an academic dress through out the whole ceremonies.

Pink Ternos

During official occasions and functions of the University, such as Loyalty Day, Commencement Exercises and Sampaguita Interlude, female usherettes wear the traditional pink terno and the male ushers wear the barong tagalog. This have been a tradition of the university way back to the first President, Librada Avelino.

University Presidents

Doña Librada Avelino

The university's founder and first president. She received an honorary Master of Pedagogy degree from the University of the Philippines at Diliman in 1929.

Doña Carmen De Luna

The university's co-founder and second president upon the death of Librada Avelino. During her term, the school received its university charter in 1939. She also oversaw the University's continued operations during World War II, when the Japanese occupied the ground floor of the CEU buildings.

Dr. Pilar Hidalgo-Lim

The wife of General Vicente Lim, Pilar Hidalgo Lim is is one of the founders of the Girl Scouts of the Philippines. She became the university's third president after the death of Carmen de Luna. She steered the university during the reconstruction and normalization of school operations after the war.

Dr. Dionisio C. Tiongco

Dr. Tiongco became the university's fourth president after the death of Dr. Pilar Hidalgo Lim. During Dr. Tiongco's term as president, he led the university through rapid modernization of facilities and rapid growth of enrollment totalling almost 20,000 enrollees. During his term, the Parañaque campus was gradually being phased out. He died on December 1992.

Dr. Lourdes Talag-Echauz

A philantrophist and a professional pharmacist, Dr. Echauz became the university's fifth president and oversaw the university's largest expansion, wherein investments were made to modernize the facilities specially in the Mendiola and Malolos campuses. During her term, the university reached over 29,000 students and the university also started received its ISO certification . She is the only president to earn the title Chairman Emeritus of the university.

Dr. Rosita Lozano-Navarro

Membership in Organizations

International

  • Association of Southeast Asian Institutions of Higher Learning (ASAIHL)
  • International Association of Universities (IAU)
  • International Association of University Presidents (IAUP)
  • Asian Association of Schools of Pharmacy (AASP)
  • South East Asia Association for Dental Education (SEAADE)

National

Famous Attendees, Alumni, and Honorary Escolarians

Government

File:C aguila.JPG
Dr. Concepcion Aguila, CEU's first Dean of Graduate School and most beloved alumna. She is also hailed as the first woman to graduate with a doctoral degree at Georgetown University.

Science and Medicine

  • Carmen Velasquez - University High School, 1931 - National Scientist (Philippines), known for her works in fish parasitology
  • Paz Mendoza Guazon - Doctor of Humanities (Honoris Causa), 1966 - first Filipina medical graduate

Commerce

Music

  • Lucrecia R. Kasilag - Doctor of Music (Honoris Causa), 1975 - National Artist for Music (Philippines), known as the "First Lady of Philippine Music".
  • Bayani Mendoza de Leon - Bachelor of Music, 1968 - one of the foremost master composers and teachers of the native string ensemble, the rondalla, wrote "Batong-Buhay" (Living Stone), a symphonic poem for flute, french horn, strings, and rondalla that was premiered by the Centro Escolar University Rondalla in 1968.
  • Jacob Israel Clemente - University High School, 2001 - composer-musician, lead singer of the Philippine alternative band, Jacob.

Education

Humanities, Athletics and Liberal Arts

References

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