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Logo used for CBC's Olympic broadcasts

The broadcasts of Summer and Winter Olympic Games produced by CBC Sports are shown on CBC Television and heard on the CBC's radio networks in Canada. The CBC was the broadcaster of the 2014, 2016, 2018, 2020, 2022, and 2024 Olympics.

History

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The first telecast of the Olympics on Canadian television was the CBC's broadcast of the 1956 Summer Olympics in Melbourne, Australia. The CBC aired black-and-white highlights of the previous day's events and aired the Canada vs. Soviet Union hockey game live by leasing a standby circuit from CBS and making the CBC's 1st winter Olympics in the 1960 Winter Olympics in Squaw Valley, USA. Critics compared the CBC's overall Olympic coverage unfavourably to that of ABC, which broadcast same-day colour highlights throughout the Games. For the 1960 Summer Olympics in Rome, Italy, the CBC produced a total of 17 hours of radio and TV coverage. CBC Television broadcast same-day highlights each night. The half-hour package featured was provided by CBS Sports, which had the broadcast rights in the United States. CBS sportscasters Bud Palmer, Gil Stratton, and Bob Richards provided commentary. CBS sent videotapes of each day's events by jet to Idlewild Airport (now John F. Kennedy International Airport) in New York City, where a mobile transmission unit there beamed the pictures to the CBC and CBS networks. On radio, Ward Cornell and Thom Benson gave listeners 15-minute reports every evening except Sunday on the CBC's Trans-Canada Network and Doug Smith gave half-hour evening wrap-ups on the CBC's Dominion Network.

The CBC lost their Winter Olympic[1][better source needed] broadcasting rights to CTV following the 1960 Olympics, but retained their rights to the Summer Olympics.[2][better source needed] The CBC Television broadcasters for the 1964 Summer games were Ted Reynolds, Dave Cruikshank, Bob McDevitt, Steve Douglas, and Lloyd Robertson. Ward Cornell, Al Hamel, Bob Moir, Don Goodwin, and Bill Good were the broadcasters for CBC Radio. For the Tokyo Olympics, CBC Television used the same satellite as NBCUniversal, the recently launched Syncom 3, to transmit late-night highlight packages of events from that day.[3]

The CBC provided its first colour pictures of Olympic competition during the 1968 Summer Olympics from Mexico City. CBC Radio broadcast five-minute hourly updates and occasional live reports. CBC Olympic host Lloyd Robertson was praised by The Globe and Mail writer Leslie Millin for his cool demeanour in the face of many technical glitches including "strange breaks, noises, lapses and unscheduled fade-outs." Millin applauded Robertson, normally a newscaster, for "working with the grace and agility of a man hired to stamp grapes in a Sicilian winery."[4]

The CBC almost cancelled their plans for coverage of the 1980 Summer Olympics after Canada took part in the boycott, but decided not to and was represented by nine accreditation cards.[5]

Canada's Olympic Broadcast Media Consortium, a joint venture between CTVglobemedia (now Bell Media) and Rogers Media, acquired the rights to broadcast the Vancouver-hosted 2010 Winter Olympics and the 2012 Summer Olympics in London. The move was met with displeasure from Americans close to the border, because they cannot access CTV like they can the CBC and prefer Canada's Olympics coverage over that of U.S. broadcaster NBC.[6]

2014 to present

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On August 1, 2012, the CBC announced that it had acquired the Canadian broadcast rights to the 2014 Winter Olympics in Sochi and the 2016 Summer Olympics in Rio de Janeiro, returning the Games to the broadcaster for the first time since 2008. While financial details were not announced, the CBC did state that it was a "financially and fiscally responsible bid", which would carry on the organization's 60-year history of Olympic broadcasting.[7] The CBC sublicensed coverage of the Games to TSN and Sportsnet (which were the main cable networks of the Bell/Rogers consortium) in English,[8][9] and TVA Sports in French.[10] Beginning with the 2014 Winter Paralympics, the Canadian Paralympic Committee acquired the Canadian media rights to the Paralympic Games (which had previously been held by the Bell/Rogers consortium); as part of sub-licensing agreement, the broadcasts are produced in conjunction with CBC Sports and other partners.[11][12]

On October 28, 2014, it was announced that the CBC had extended its rights to the Olympics through 2020, and that it would continue its arrangements with Bell Media and Rogers Media to provide production resources and distribute coverage through the TSN and Sportsnet networks. The CBC leads production of the telecasts and sells all advertising time, "top-tier" events are reserved primarily for CBC Television, and all events are streamed online on the CBC's Olympic microsites. Again, financial details were not disclosed and the bid was described as being "fiscally responsible", although the broadcasters involved did disclose that they planned to "break even" on their coverage. The renewed partnership came amidst changes and cuts at CBC Sports, as the Olympics remain the only major sports property whose Canadian rights are owned by the CBC, having recently lost its rights to FIFA tournaments (such as the FIFA World Cup)[13] and the National Hockey League to Bell and Rogers respectively (although the CBC continues to air NHL games through a time-brokerage agreement with Rogers), and having announced that, aside from the Olympics, it would no longer pursue broadcast rights to professional sports. Rogers Media president Keith Pelley justified the partnership, stating the number of platforms involved would "satisfy the demands" for Olympic content by Canadian viewers.[14][15][16]

In October 2015, the CBC re-branded its weekend sports broadcasts under the blanket title Road to the Olympic Games; the new brand emphasized the CBC''s year-round focus on Olympic sports[17] Also in October 2015, it was announced the CBC that had renewed its rights to cover the 2022 and 2024 Games. [18]

The CBC reported that at least 31.9 million viewers watched a portion of its coverage of the 2016 Summer Olympics, with an average viewership of 2.1 million. The gains were credited to a strong medal performance by Canada during the first 10 days of the Games, and notable performances by Penny Oleksiak and Andre De Grasse; ratings peaked during the men's 100 metre final, featuring De Grasse and world record holder Usain Bolt, which was seen by 6.92 million viewers.[19]

The CBC reported that at least 31 million viewers had watched a portion of its coverage of the 2018 Winter Olympics, while average primetime viewership also saw increases over 2014.[20] After the 2020 Summer Olympics (delayed to 2021 due to the COVID-19 pandemic), the CBC reported that at least 28 million viewers had watched a portion of its coverage, a decline over 2016. The broadcaster also announced that streaming of the Games-related video content was up by 62% over the 2018 Winter Olympics, with 61% of this being live streams.[21] On April 6, 2022, the CBC confirmed that it had renewed its rights to the Olympics through 2032.[22] The following March, CBC renewed its rights to the Paralympics through 2026.[12]

Hours of coverage

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Year Host Hours of Coverage
1956 Summer Melbourne, Australia
1960 Winter Squaw Valley, United States
1960 Summer Rome, Italy 17 [23]
1964 Summer Tokyo, Japan
1968 Summer Mexico City, Mexico 30[4]
1972 Summer Munich, West Germany
1976 Summer Montreal, Canada
1980 Summer Moscow, Soviet Union
1984 Winter Sarajevo, Yugoslavia
1984 Summer Los Angeles, United States
1988 Summer Seoul, South Korea
1992 Winter Albertville, France
1996 Summer Atlanta, United States 242
1998 Winter Nagano, Japan 359
2000 Summer Sydney, Australia 275
2002 Winter Salt Lake City, United States 262
2004 Summer Athens, Greece 282
2006 Winter Turin, Italy 260
2008 Summer Beijing, China 281
2014 Winter Sochi, Russia 1,519[24]
2016 Summer Rio de Janeiro, Brazil 2,000+[25]
2018 Winter Pyeongchang, South Korea 3,100+[26]
2020 Summer Tokyo, Japan 3,775+[27]
2022 Winter Beijing, China 2,400+[28]
2024 Summer Paris, France 3,000+[29]

Commentators

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Main article: Olympics on CBC commentators

See also

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References

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  1. ^ "Winter Olympic Games on CBC – Google Search". www.google.com.
  2. ^ "Summer Olympic Games on CBC – Google Search". www.google.com.
  3. ^ "Archived copy". CBC News. Archived from the original on 2008-06-14. Retrieved 2009-05-01.{{cite news}}: CS1 maint: archived copy as title (link)
  4. ^ a b "Archived copy". CBC News. Archived from the original on 2008-06-17. Retrieved 2009-05-01.{{cite news}}: CS1 maint: archived copy as title (link)
  5. ^ 1980 Summer Olympics Official Report from the Organizing Committee Archived May 22, 2008, at the Wayback Machine, vol. 2, p. 379
  6. ^ Gerstner, Joanne C. (21 February 2010). "Canadian TV Switch Displeases Americans". The New York Times. Archived from the original on 13 February 2021. Retrieved 27 September 2021.
  7. ^ "CBC wins rights to 2014, 2016 Olympic Games". CBC Sports. Archived from the original on 3 August 2012. Retrieved 1 August 2012.
  8. ^ "Sportsnet to air 200 hours of Sochi Games". Sportsnet.ca. Archived from the original on 2013-02-13. Retrieved 8 February 2013.
  9. ^ "CBC/Radio Canada welcomes partners in 2014 Sochi Olympics coverage". CBC. Archived from the original on 10 February 2013. Retrieved 8 February 2013.
  10. ^ "CBC/Radio-Canada seals agreement with TVA Sports for the Sochi 2014 Olympic Winter Games". Canada Newswire. 2 May 2013. Archived from the original on 25 May 2013. Retrieved 3 May 2013.
  11. ^ "CBC Unveils Multiplatform Coverage of Sochi 2014 Paralympic Games". Broadcaster Magazine. Archived from the original on 7 March 2014. Retrieved 7 March 2014.
  12. ^ a b "CBC/Radio-Canada announced as Canadian broadcast host of 2024, 2026 Paralympics". CBC Sports. 2023-03-22. Retrieved 2023-03-23.
  13. ^ "Bell Media lands deal for FIFA soccer from 2015 through 2022". TSN.ca. Archived from the original on 2013-12-12. Retrieved 18 February 2014.
  14. ^ "Russell: CBC's Olympic deal a big win for Canadian sport". CBC Sports. Archived from the original on 29 October 2014. Retrieved 29 October 2014.
  15. ^ Shoalts, David (28 October 2014). "CBC lands broadcast rights to 2018, 2020 Olympics". The Globe and Mail. Archived from the original on 20 December 2014. Retrieved 29 October 2014.
  16. ^ "CBC to cut 657 jobs, will no longer compete for professional sports rights". CBC News. April 10, 2014. Archived from the original on April 11, 2014. Retrieved April 10, 2014.
  17. ^ "CBC Sports launches Road to the Olympic Games". CBC Sports. Archived from the original on 23 October 2015. Retrieved 23 October 2015.
  18. ^ "CBC/RADIO-CANADA WINS BROADCAST RIGHTS TO OLYMPIC GAMES IN 2022 AND 2024". CBC Sports. Archived from the original on 27 September 2021. Retrieved 21 October 2015.
  19. ^ Shoalts, David (17 August 2016). "Gold-medal-worthy ratings for CBC amid Rio Olympics". The Globe and Mail. Archived from the original on 8 September 2016. Retrieved 9 September 2016.
  20. ^ "While NBC Olympic ratings dropped in PyeongChang, CBC ratings rose". Awful Announcing. 2018-03-07. Retrieved 2022-02-01.
  21. ^ Winslow, George (2021-08-10). "Olympics: CBC Saw Record Digital Audiences". TVTechnology. Retrieved 2022-02-01.
  22. ^ "CBC claims gold: Broadcaster retains exclusive Olympic coverage rights". Daily Hive. Retrieved 2022-04-06.
  23. ^ "Archived copy". CBC News. Archived from the original on 2008-06-14. Retrieved 2009-05-01.{{cite news}}: CS1 maint: archived copy as title (link)
  24. ^ http://io.cbcrc.ca/Pages/En/news/employee/2014/february-board-note.aspx [dead link‍]
  25. ^ "Rio 2016: CBC's Olympic hosts provide round-the-clock coverage – CBC Sports". Archived from the original on 2018-03-14. Retrieved 2021-09-27.
  26. ^ "MORE THAN 85% OF CANADA TUNES IN FOR CBC/RADIO-CANADA'S COVERAGE OF THE OLYMPIC WINTER GAMES PYEONGCHANG 2018 – CBC Media Centre". Archived from the original on 2021-09-27. Retrieved 2018-03-10.
  27. ^ "HOW TO WATCH, STREAM AND LISTEN TO CBC'S LIVE COVERAGE OF THE OLYMPIC GAMES TOKYO 2020". CBC. Jul 19, 2021.
  28. ^ "CBC announces programming details, broadcast team for 2022 Winter Olympics". Archived from the original on 2022-01-11. Retrieved 2022-01-11.
  29. ^ "Olympic Games Paris 2024 - CBC Media Centre". Archived from the original on 2024-04-15. Retrieved 2024-08-08.
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