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Peaceminusone
IndustryRetail
Founded2016; 8 years ago (2016)
FounderG-Dragon, Gee Eun
HeadquartersSeoul, South Korea
Key people
Dami Kwon, CEO
ProductsClothing, shoes, accessories, headphones
Websitepeaceminusone.com

Peaceminusone (stylized as PEACEMINUSONE) is a Korean fashion line founded by G-Dragon and Gee Eun in October 2016. The label produces clothing items such as jackets, tops, hats and shoes, as well as accessories and headphones.[1]

The label has collaborated with various labels and fashion houses, notably, Nike, Vogue, Colette, Chow Tai Fook, Redbull, Mickey Mouse and Giuseppe Zanotti.[2][3][4][5][6][7][8]

Peaceminusone name

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The name and logo "Peaceminusone" was first seen on his album Coup d'Etat that was released back in 2013. That is similar to peace sign with one line erased, to show the two letters 'G' and the 'D' that represent G-Dragon as well where the name came as "peace minus one".

Coup d'Etat album cover

History

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The brand began its first creative experience with a limited exhibition in 2015 located in the Seoul Museum of Art called peaceminusone: Beyond the Stage. The exhibition was created to show the world that G-Dragon perceives and reflects upon human nature while also showing a perfect utopia as the world "peace" implies. It also brought together both pop culture and modern art with collaborations between various artists and G-Dragon, as well as various items from BIGBANG videos.[9] The exhibition features 200 works of art from 12 domestic and international artists including Michael Scoggins, Sophie Clements and James Clar.[10] The show was held from June 6 to August 23.[11]

In October 2016, G-Dragon released officially online. Started as a streetwear brand that consists of a variety of t-shirts, hats, and accessories. The peaceminusone logo is often seen on these clothes along with the name with a line through it as well as a daisy.[1] In 2017, the brand then start shown in a pop-up store in Seoul, with limited stores popping up around the world including Miami, Osaka, and Hong Kong.[12][13] This brand has gained worldwide popularity with celebrities like Bella Hadid, Luhan, Fan Bingbing and Angelababy, who were spotted wearing a peaceminusone clothes.[14][15]

Collaborations

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In 2014, G-Dragon started using Peaceminusone name with his collaboration with Chow Tai Fook, releasing his own jewellery collection.[5] The following year Italian luxury footwear designer Giuseppe Zanotti teamed up with G-Dragon for a capsule range of footwear.[8] In 2016 G-Dragon teamed up with Verbal and Yoon Ahn's label Ambush for a capsule collection of denim pieces.[16] In 2017 the brand collaborated with Vogue to do pop-up shop in Seoul, selling limited edition Peaceminusone X Vogue apparel.[3] In the same year they launched collaboration with French retailer Colette which was made available to purchase on his online store.[4]

In 2019, the brand contribution for 'Mickey: The True Original Exhibition' in New York City which commemorates Mickey Mouse's 90th Anniversary.[7] In November of same year, the brand collaborated with Nike to release his Peaceminusone Para-Noise Air Force 1 shoes, G-Dragon became the first Korean singer to do so.[2] The shoes sold out within hours of being released world-wide.[17] GQ Australia named the shoes as the second most valuable sneakers of 2019.[18] The Stute picked them as the ninth best shoes in 2019.[19] The sneaker gained worldwide popularity with celebrities and athletes like Neymar, Mbappé, Trinidad James, Jay Chou and J Balvin spotted wearing them.[20] A second version of Peaceminusone Para-Noise Air Force 1 shoes in white color was released in November 2020 named "Paranoise 2.0".[21][22] It sold-out immediately after release and was named one of the best and most expensive sneakers in 2020.[23][24][25]

In 2021, G-Dragon started his own range of shoes made by Nike that began with the Kwondo1 which is inspired by taekwondo, G-Dragon's legal name "Kwon" and Nike's "Just Do It" slogan.[26]

References

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  1. ^ a b Li, Nicholas (October 3, 2016). "G-Dragon Launches Latest Project PEACEMINUSONE". Hypebeast. Archived from the original on October 1, 2017. Retrieved October 1, 2017.
  2. ^ a b "지드래곤 x 나이키 에어 포스 1 '파라-노이즈'는 어떤 스니커인가?". 22 November 2019. Archived from the original on December 20, 2019. Retrieved May 14, 2020.
  3. ^ a b Silbert, Jake (October 23, 2017). "Inside the PEACEMINUSONE x 'Vogue' Korea Pop-Up". Hype Beast. Archived from the original on November 19, 2017. Retrieved January 24, 2018.
  4. ^ a b Fu, Joanna (December 21, 2017). "Peaceminusone X Colette Collection". Archived from the original on July 30, 2018. Retrieved July 30, 2018.
  5. ^ a b "Ahead of G-Dragon's Hong Kong show, we talk to him about new album, touring solo, and who Kwon Ji-yong really is". South China Morning Post. 18 July 2017. Retrieved December 22, 2021.
  6. ^ "G-Dragon Launches Latest Project PEACEMINUSONE". Redbull. Archived from the original on December 21, 2021. Retrieved December 22, 2021.
  7. ^ a b "'Mickey: The True Original Exhibition' Artists Revealed" (Press release). Business Wire. 9 October 2018. Retrieved December 22, 2021.
  8. ^ a b "Giuseppe Zanotti and G-Dragon Are Set to Launch a Footwear Capsule Collection". Hypebeast. 3 September 2015. Retrieved December 22, 2021.
  9. ^ Won Ho-jung (June 8, 2015). "G-Dragon's world: PEACEMINUSONE". The Korea Herald. Archived from the original on March 28, 2017. Retrieved March 27, 2017.
  10. ^ "G-Dragon to hold art exhibition". Asia One. May 26, 2015. Archived from the original on September 25, 2015. Retrieved July 26, 2015.
  11. ^ "G-Dragon art exhibition opens in Seoul". Channel News Asia. June 11, 2015. Archived from the original on June 14, 2015. Retrieved July 26, 2015.
  12. ^ "Peaceminusone Exhibition". Peaceminusone. Archived from the original on December 17, 2021. Retrieved December 17, 2021.
  13. ^ Patos, Robert (September 2, 2017). "G-Dragon's PEACEMINUSONE Pop-Up Makes Pit Stops in Osaka and Hong Kong". Hype Beast. Archived from the original on January 25, 2018. Retrieved January 24, 2018.
  14. ^ "G-Dragon Lands in Miami at Alchemist". Vogue. 21 July 2017. Retrieved December 17, 2021.
  15. ^ "G-Dragon Throws a Couture-Level Party". Vogue. 27 January 2017. Retrieved December 17, 2021.
  16. ^ "G-Dragon's PEACEMINUSONE & AMBUSH Design Team up for a Denim Offering". G-Dragon's PEACEMINUSONE & AMBUSH Design Team up for a Denim Offering. 30 November 2016. Retrieved December 22, 2021.
  17. ^ "G-Dragon's Nike Air Force 1 'Para-Noise' Sold Out Fast — But Here's How You Can Still Get Them". Footwear News. 25 November 2019. Retrieved December 17, 2021.
  18. ^ "The 10 Most Valuable Sneakers Of 2019". GQ Australia. Retrieved December 17, 2021.
  19. ^ "Top Shoes of 2019". The Stute. Retrieved December 17, 2021.
  20. ^ "Neymar, Mbappé, and J balvin Spotted Wearing G-Dragon's shoes". kpopstarz. Retrieved December 17, 2021.
  21. ^ Han, Su-ji (2020-11-25). "'지디 포스' 에어포스원 파라노이즈 2, 응모 방법은?…25일 오전 10시 나이키 공식 홈에서 추첨". topstarnews (in Korean). Retrieved 2021-10-31.
  22. ^ Li, Nicolaus (November 5, 2020). "Nike Officially Announces G-Dragon's PEACEMINUSONE x AF1 "Para-Noise 2.0"". Hypebeast. Retrieved October 31, 2021.
  23. ^ "Top 10 sneakers of 2020". Straatosphere. 29 December 2020. Retrieved December 17, 2021.
  24. ^ "The sneaker resale market exploded in 2020. These were the most expensive sneakers that sold on The RealReal this year, where some pairs went for up to $20,000". Insider. Retrieved December 17, 2021.
  25. ^ "StockX Has Record-Breaking Cyber Weekend Led by Air Jordan 4 'Fire Red' Sales". Footwear News. 2 December 2020. Retrieved December 17, 2021.
  26. ^ "Take an Official Look at G-Dragon's PEACEMINUSONE x Nike Kwondo 1". Hypebeast. 17 November 2021. Retrieved December 17, 2021.
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