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'{{Infobox company | name = The Honest Company | logo = Honest logo.png | logo_size = 150px | caption = | type = [[Privately-held|Private]] | industry = Retail | foundation = {{Start date|2011}} | founders = [[Jessica Alba]], [[Brian Lee (entrepreneur)|Brian Lee]], Sean Kane, [[Christopher Gavigan]] | location = Playa Vista, California | locations = | area_served = United States, Canada | key_people = [[Organizational founder|Founder / Chairperson]] Jessica Alba<br>[[chief executive officer|CEO]] Nick Vlahos<br>[[chief product officer|CPO]] Christopher Gavigan | products = Consumer goods | homepage = [https://www.honest.com/ honest.com] }} '''The Honest Company''' is an American [[consumer good]]s company, founded by actress [[Jessica Alba]]. It emphasizes household products to supply the marketplace for [[ethical consumerism]]. The company had $250 million in 2016 sales,<ref>{{Cite news|url=https://www.inc.com/lindsay-blakely/jessica-alba-honest-company-not-tech.html|title=Jessica Alba's Honest Company Is Realizing That It's Not a Tech Startup|date=2017-02-10|work=Inc.com|access-date=2018-06-03}}</ref> and was valued shy of $1 billion as of October 2017.<ref>{{Cite news|url=http://fortune.com/2017/10/05/jessica-alba-honest-company-valuation/|title=Jessica Alba's Honest Co. Cuts Its Valuation in New Funding Round|work=Fortune|access-date=2018-06-03|language=en}}</ref> The Honest Company has raised multiple rounds of venture capital, and was anticipating an [[initial public offering]] as of 2016.<ref name="inc., Blakely">{{cite web|last1=Blakely|first1=Lindsay|title=How Jessica Alba Proved Her Doubters Wrong|url=https://www.inc.com/magazine/201411/lindsay-blakely/how-jessica-alba-proved-her-doubters-were-wrong.html|publisher=inc|accessdate=20 July 2017}}</ref><ref name="Entrepreneur, Huspeni">{{cite web|last1=Huspeni|first1=Andrea|title=Jessica Alba's Startup Nabs $25 Million in Funding|url=https://www.entrepreneur.com/article/229879|publisher=Entrepreneur|accessdate=20 July 2017}}</ref> Honest serves the [[United States]] and [[Canada]], and plans to launch its beauty line products in Western Europe in 2019<ref name=":0">{{Cite web|title=THE HONEST COMPANY|url=https://towerequity.com/holdings/the-honest-company/|last=|first=|date=|website=Tower Equity|url-status=live|archive-url=|archive-date=|access-date=}}</ref><ref>{{Cite web|title=The Honest Company|url=https://paganresearch.io/details/the-honest-company|last=|first=|date=|website=Pagan Research|url-status=live|archive-url=|archive-date=|access-date=}}</ref>. ==History== [[File:Jessica Alba (7985018595).jpg|[[Jessica Alba]], co-founder of The Honest Company|left|thumb]] {{Quote box |quote = I founded The Honest Company on this idea: Everything that touches you and your family--everything in your home--needs to be nontoxic, needs to be effective and beautiful to look at, and needs to be affordable. |source = –[[Jessica Alba]]<ref name=HJAPHDW/> |align = right |width = 30% }} [[File:Brian Lee (7974620216).jpg|thumb|left|[[Brian Lee (entrepreneur)|Brian Lee]], co founder]] Company founder [[Jessica Alba]] was inspired by the 2008 birth of her first child, Honor, and her own history of childhood illnesses to create a company that provided an alternative to the prevalent baby products with ingredients such as [[petrochemical]]s and synthetic fragrances.<ref name=JAtf$epc/> She was compelled to become serious about this venture when one of her mother's baby laundry recommendations caused her to have a welt outbreak.<ref name="JAbsHCs">{{cite web|url=https://www.forbes.com/sites/clareoconnor/2015/05/27/how-jessica-alba-built-a-1-billion-company-and-200-million-fortune-selling-parents-peace-of-mind/#fdc0bd442b4a|title=How Jessica Alba Built A $1 Billion Company, And $200 Million Fortune, Selling Parents Peace Of Mind|author=O'Conor, Claire|first=|date=2015-06-15|work=[[Forbes]]|accessdate=2017-10-28}}</ref> It took Alba three years to find her business partners [[Brian Lee (entrepreneur)|Brian Lee]], Sean Kane, and [[Christopher Gavigan]].<ref name="HJAPHDW" /> Despite advice that she should start small with a singular focus, Alba launched the company in 2012 with 17 products.<ref name="HJAPHDW" /> Christopher Gavigan wrote the book, Healthy Child Healthy World, that addresses all the different toxins that children are exposed to in traditional household products.<ref name=":0" /> In the U.S., the F.D.A has banned fewer than a dozen harmful chemicals, while in Europe more than 1,300 chemicals are deemed unsafe for household products. With this research, Alba and Gavigan decided to create a company that avoids putting those 1,300 chemicals in its products.<ref>{{Cite news|url=https://www.vanityfair.com/style/2015/11/jessica-alba-honest-company-business-empire|title=How Jessica Alba Built a Billion-Dollar Business Empire|last=Blasberg|first=Derek|work=Vanities|access-date=2018-04-27|language=en}}</ref> While building her company, Alba has lobbied the [[United States Congress]] to make testing of consumer products in the marketplace for chemical inputs more stringent.<ref name="JAtf$epc" /> The company has a strong charitable mission that has been likened to [[Toms Shoes]], [[Warby Parker]], and [[Etsy]]. It donates products, revenues, and labor.<ref name="HJAPHDW" /><ref name="JATHCR$PfI" /> The Honest Company's 2013 sales were $50 million.<ref name="JATHCR$PfI">{{cite web|url=https://blogs.wsj.com/venturecapital/2014/08/26/jessica-albas-the-honest-co-raises-70m-preps-for-ipo/|title=Jessica Alba’s The Honest Co. Raises $70M, Preps for IPO|accessdate=2014-11-12|date=2014-08-26|work=[[The Wall Street Journal]]|author=Chapman, Lizette}}</ref> Honest raised $70 million from [[venture capitalist]]s in the summer of 2014 in preparation for an imminent [[initial public offering]].<ref name="HJAPHDW">{{cite web|url=http://www.inc.com/magazine/201411/lindsay-blakely/how-jessica-alba-proved-her-doubters-were-wrong.html?cid=sf01001|title=How Jessica Alba Proved Her Doubters Wrong|accessdate=10 November 2014|date=November 2014|work=[[Inc. (magazine)|Inc.]]|author=Blakely, Lindsay}}</ref><ref>{{cite news|last1=Lorenzetti|first1=Laura|title=Jessica Alba startup The Honest Co. raises $70 million as it heads toward IPO|url=http://fortune.com/2014/08/26/jessica-alba-honest-co-ipo/|accessdate=10 March 2015|work=[[Fortune (magazine)|Fortune]]|date=26 August 2014}}</ref> As of August 2014, the company's products were available at retail stores in the United States and Canada.<ref name="NATHCVaN$BTWAIL">{{cite web|url=http://www.eonline.com/news/573560/jessica-alba-s-the-honest-company-valued-at-nearly-1-billion-two-years-after-its-launch|title=News/Jessica Alba's The Honest Company Valued at Nearly $1 Billion Two Years After Its Launch|accessdate=2014-11-12|date=2014-08-27|publisher=[[Eonline]]|author=Johnson, Zach}}</ref> The financing put a value on the company of $1 billion.<ref name="JAtf$epc">{{cite web|url=http://www.theaustralian.com.au/news/world/jessica-alba-to-float-1bn-ecofriendly-product-company/story-fnb64oi6-1227095145070?nk=9768fb924b3f170c7928e63bdd0282d5|title=Jessica Alba to float $1bn eco-friendly product company|accessdate=10 November 2014|date=19 November 2014|work=[[The Australian]]|author=Harlow, John}}</ref><ref name="JATHCR$PfI" /> Prior to the 2014 round of financing led by [[Wellington Management Company]], the company had raised $52 million in financing from ICONIQ Capital, [[General Catalyst Partners]], [[Institutional Venture Partners]] and [[Lightspeed Venture Partners]].<ref name="NATHCVaN$BTWAIL" /> The company had plans to expand to England and Australia, but the summer 2014 funding was primarily to prepare for a launch in China.<ref name="JATHCR$PfI" /> A company press release said the funding was to aid product development and expansion.<ref name="NATHCVaN$BTWAIL" /> In November 2014, the company had 275 employees and was projected to do $150 million in sales. 80% of its sales were online via a monthly subscription service with the remainder being done in department stores and discount warehouses.<ref name="JAtf$epc" /><ref name="JATHCR$PfI" /> The company eventually totaled $170 million in sales in 2014.<ref name="JASHVa1B" /> In July 2015, Jessica Alba announced that The Honest Company would be moving its headquarters from 2700 Pennsylvania Avenue in [[Santa Monica]] to the [[Playa Vista]] neighborhood of Los Angeles in early 2016.<ref>{{cite web|title=Honest Co. moving headquarters to Playa Vista|url=http://www.bizjournals.com/losangeles/news/2015/07/28/honest-co-moving-headquarters-to-playa-vista.html|work=LA Biz|publisher=Bizjournals.com|accessdate=2015-07-29|date=2015-07-28}}</ref> The following month, it announced a new round of funding generated an additional $100 million of venture capital, implying a valuation of $1.7 billion.<ref name="JASHVa1B">{{cite web|url=https://www.wsj.com/articles/jessica-albas-startup-honest-valued-at-1-7-billion-1439477917|title=Jessica Alba’s Startup, Honest, Valued at $1.7 Billion|accessdate=2015-08-13|date=2015-08-13|work=[[The Wall Street Journal]]|author1=MacMillan, Douglas |author2=Rolfe Winkler |lastauthoramp=yes }}</ref> In late 2015, the company acquired Alt12 Apps, the makers of popular apps such as Baby Bump, Pink Pad, and Kidfolio.<ref>{{cite web|title=Jessica Alba's Honest Company quietly acquired BabyBump, Pink Pad app-maker last year|url=http://mobihealthnews.com/content/jessica-albas-honest-company-quietly-acquired-babybump-pink-pad-app-maker-last-year|publisher=Mobihealthnews.com|accessdate=2016-02-08|date=2016-02-08}}</ref> As of August 2015, the company had never employed traditional media such as print ads, television or billboards.<ref name="JALHB" /> In March 2017, The Honest Company announced that [[Clorox]] veteran Nick Vlahos would replace Brian Lee as Chief Executive Officer. Vlahos worked to grow several Clorox brands, including [[Burt's Bees]], [[Brita (company)|Brita]] and [[Green-Works|Green Works]]. At that time, it was announced that Brian Lee would remain on the board in an advisory role.<ref>{{Cite web|url=https://www.cnbc.com/2017/03/16/jessica-albas-honest-company-just-got-a-new-ceo.html|title=Jessica Alba's Honest Company just got a new CEO|last=Thomas|first=Lauren|date=2017-03-16|website=CNBC|access-date=2017-03-17}}</ref> In early May some customers were having trouble with the baby wipes because they had dark spots on the wipes. Tests were done and it was confirmed that there were mold in some products. The company apologized for the problem and reassured that their products are safe and mold free.<ref>{{Cite news|url=https://www.wsj.com/articles/no-longer-a-unicorn-jessica-albas-honest-co-faces-growth-challenges-1515157203|title=No Longer A Unicorn, Jessica Alba’s Honest Co. Struggles to Grow|last=Ng|first=Serena|date=2018-01-05|work=Wall Street Journal|access-date=2018-04-30|language=en-US|issn=0099-9660}}</ref> Because the company does not use traditional preservatives in their products being a clean company, issues such as these can some times occur.<ref>Nick Vlahos</ref> The packaging on the products are colorful and they reflect on the four different scents. In front of the product they have labeled what chemicals that they don't put in their pr<ref></ref>oducts. The chemicals that they don't use are said to be dangerous and potentially harmful chemicals. On the back of the products they have listed the safe chemicals that they use.<ref>{{Cite news|url=https://qz.com/642754/a-chemist-explains-why-the-honest-company-toxic-ingredient-scandal-isnt-really-a-scandal/|title=A chemist explains why the Honest company toxic ingredient scandal isn't really a scandal|last=Foley|first=Katherine Ellen|work=Quartz|access-date=2018-04-27|language=en-US}}</ref> In October 2017, The Honest Company closed a series E round of funding. After settling two lawsuits in the summer of 2017, the valuation was set at $19.60 per share down from the Series D shares sold in 2015 at $45.75. Thus, the company's value was below 1 billion.<ref>{{cite web|url=http://fortune.com/2017/10/05/jessica-alba-honest-company-valuation/|title=Jessica Alba's Honest Co. Cuts Its Valuation in New Funding Round|accessdate=June 4, 2018|date=October 5, 2017|work=[[Fortune (magazine)|Fortune]]|author=Korosec, Kirsten}}</ref><ref>{{cite web|url=https://www.businesswire.com/news/home/20171005006456/en/Honest-Company-Closes-Series-Financing|title=The Honest Company Closes Series E Financing: Round Led by Fidelity Management & Research Company along with Other Existing Investors|accessdate=June 4, 2018|date=October 5, 2017|publisher=[[Business Wire]]}}</ref> ==Products and distribution== The Honest Company markets its products as safe and eco-friendly.<ref>{{cite web|url=http://www.fastcompany.com/3035047/how-i-get-it-done/how-the-honest-company-nailed-the-formula-for-eco-friendly-products|title=How The Honest Company Nailed The Formula For Eco-Friendly Products|accessdate=10 November 2014|date=9 September 2014|work=[[Fast Company (magazine)|Fast Company]]|author=Greenfield, Rebecca}}</ref> The company also touts its Honestly Free Guarantee that it does not use "health-compromising chemicals or compounds", including a specific list of products it promises to never allow in its products.<ref name=JAEntMG>{{cite web|url=http://www.entrepreneur.com/article/250452|title=Jessica Alba's Honest Company Just Launched a Beauty Line|accessdate=2015-09-16|date=2015-09-09|publisher=[[Entrepreneur (magazine)|Entrepreneur]]|author=Moran, Gwen}}</ref><ref>{{cite web|url=http://fortune.com/2015/08/14/jessica-alba-honest-valuation/|title=Telling the truth pays: Jessica Alba's Honest Company is worth $1.7 billion|accessdate=2015-09-16|date=2015-08-14|publisher=[[Fortune (magazine)|Fortune]]|author=Zarya, Valentina}}</ref> [[Whole Foods]] and [[Costco]] were The Honest Company's initial retail distributors.<ref name=JATHCR$PfI/> The company began selling in [[Target Corporation]] on June 15, 2014.<ref>{{cite web|url=http://pressroom.target.com/news/jessica-albas-the-honest-company-will-launch-at-target|title=Jessica Alba's The Honest Company Will Launch at Target|accessdate=2014-11-13|date=2014-06-01|publisher=[[Target Corporation]]}}</ref> Other stores that carried the company's products by mid 2014 included [[Buy Buy Baby]] and [[Nordstrom]].<ref>{{cite web|url=https://www.independent.co.uk/news/business/news/the-honest-company-jessica-albas-diaper-business-valued-at-1-billion-ahead-of-ipo-9696344.html|title=The Honest Company: Jessica Alba's diaper business valued at $1 billion ahead of IPO|accessdate=2014-11-13|date=2014-08-28|work=[[The Independent]]|author1=Chesters, Laura |author2=Maria Tadeo |lastauthoramp=yes }}</ref> By the end of the third quarter of 2014, the company carried 90 products.<ref name=JAbsHCs/> Its leading selling product was [[diaper]]s, at the time.<ref name=HJAPHDW/> In 2015, a controversy surrounding Honest's [[Sun protection factor|SPF]] 30 [[sunblock]] occurred when multiple customers complained of skin burns. These reports occurred shortly after the product had been repackaged and reformulated with reduced zinc oxide levels to improve aesthetics.<ref>{{cite web|url=https://www.forbes.com/sites/davidkroll/2015/08/03/the-failure-of-jessica-albas-honest-company-sunscreen-explained/|title=The Failure Of Jessica Alba's Honest Company Sunscreen Explained|accessdate=2015-08-05|date=2015-08-03|work=[[Forbes]]|author=Kroll, David}}</ref> In March 2016, it was reported by ''[[The Wall Street Journal]]''<ref>{{cite web|url=https://www.wsj.com/articles/laundry-detergent-from-jessica-albas-honest-co-contains-ingredient-it-pledged-to-avoid-1457647350|title=Laundry Detergent From Jessica Alba’s Honest Co. Contains Ingredient It Pledged to Avoid|accessdate=2016-03-10|work=[[The Wall Street Journal]]|author=Ng, Serena}}</ref> that Honest's liquid laundry detergent product contained "a significant amount" of [[Sodium dodecyl sulfate|sodium lauryl sulfate]] or SLS, a synthetic [[surfactant]] that the company claimed it would "never consider for use in anything. Period."<ref name=JAEntMG/><ref>{{cite web |url=https://www.honest.com/about-us/honestly-free-guarantee |title=honestly FREE guarantee |accessdate=2016-03-11 |url-status=bot: unknown |archiveurl=https://web.archive.org/web/20160202003319/https://www.honest.com/about-us/honestly-free-guarantee |archivedate=February 2, 2016 }}</ref> In an immediate response to the WSJ article, The Honest Company stated that its product does not contain SLS, but does contain [[sodium coco sulfate]] which is characterised by The Honest Co. as the "gentler alternative" to SLS.<ref>{{cite web|url=http://www.hollywoodreporter.com/news/jessica-albas-honest-lashes-ingredients-874554|title=Jessica Alba's Honest Co. Lashes Out Over Ingredients Report|date=2016-03-11|work=[[The Hollywood Reporter]]|author=Rosenthal, Mike}}</ref> However, sodium coco sulfate is a mixture of synthetic chemicals composed primarily of SLS.<ref>{{cite book | author = Gloxhuber, C., Klaus Kunster | title = Anionic Surfactants: Biochemistry, toxicology, dermatology | edition = 2nd | location = New York | date = 1992}}</ref> Honest's detergent is sourced from Earth Friendly Products (EFP) which did not test for SLS. EFP in turn purchased untested chemicals from Trichromatic West which also did not test for SLS.<ref>{{cite web|url=http://www.inc.com/erik-sherman/jessica-alba-honest-company-brand.html|title=Jessica Alba's Honest Company Brand Is Burned: Keeping a promise to customers takes more than wishful thinking.|accessdate=2016-03-15|date=2016-03-11|work=[[Inc. (magazine)|Inc.]]|author=Sherman, Erik}}</ref> EFP had removed its claims of SLS-free product from its own website in late 2015.<ref>{{cite web|url=https://www.wsj.com/articles/maker-of-honest-detergent-changed-its-claims-1458000939|title=Maker of Honest Detergent Changed Its Claims: Earth Friendly Products removed marketing claims about sodium lauryl sulfate from its website last year|accessdate=2016-03-15|date=2016-03-14|work=[[The Wall Street Journal]]|author=Ng, Serena}}</ref> In April 2016, ''[[Good Morning America]]'' reported that The Honest Company was being sued for representing its infant formula as organic even though this product contains 11 synthetic substances prohibited under federal law in organic products.<ref>{{cite news|last1=KIM|first1=SUSANNA|title=Jessica Alba's Honest Company Sued Over Organic Infant Formula|url=https://www.yahoo.com/beauty/jessica-albas-honest-company-sued-over-organic-infant-215604744--abc-news-wellness.html|accessdate=1 May 2016|work=Good Morning America (ABC)|publisher=Yahoo News|date=28 April 2016|quote="The Honest Co. is falsely representing its Premium Infant Formula as 'organic' even though this product contains 11 synthetic substances prohibited under federal law in organic products," Katherine Paul, associate director of the Organic Consumers Association, told ABC News. "This is unacceptable."}}</ref> Honest Company stated that the infant formula had been FDA approved and certified USDA Organic in accordance with the National Organic Program. In December 2016, The Los Angeles Superior Court entered judgement for The Honest Company, dismissing the complaint permanently.<ref name="Forbes O'Connor">{{cite web|last1=O'Connor|first1=Clare|title=Court Dismisses Honest Co. Baby Formula Suit As Organic Group Files Appeal|url=https://www.forbes.com/sites/clareoconnor/2016/12/19/court-dismisses-honest-co-baby-formula-suit-as-organic-group-files-appeal/#78e6242173e6|publisher=Forbes|accessdate=20 July 2017}}</ref> In October 2016, it was reported that some customers had experienced difficulty when trying to cancel subscriptions to the company's recurring diaper service.<ref name="Inc. Townsend">{{cite web|last1=Townsend|first1=Tess|title=Customers Say Honest Company Not so Honest About Subscriptions|url=https://www.inc.com/tess-townsend/honest-company-ftc-complaints-subscriptions.html|publisher=Inc.|accessdate=20 July 2017}}</ref> Shortly thereafter, Honest announced it would release a new online cancellation feature.<ref name="Tandon Copp Cosmetics Business">{{cite web|last1=Tandon Copp|first1=Lucy|title=The Honest Company confirms new subscription cancellation feature coming soon|url=https://www.cosmeticsbusiness.com/news/article_page/The_Honest_Company_confirms_new_subscription_cancellation_feature_coming_soon/121856|publisher=Cosmetics Business|accessdate=20 July 2017}}</ref> The brand began selling its products at [[CVS Pharmacy|CVS]] and [[Babies R Us]] in spring 2017, and on Amazon in July 2017.<ref name="Fortune, Kell">{{cite web|last1=Kell|first1=John|title=Jessica Alba’s Honest Co. To Sell Goods on Amazon.com|url=http://fortune.com/2017/06/15/honest-co-jessica-alba-amazon/|publisher=Fortune|accessdate=20 July 2017}}</ref> ==Honest Beauty== On September 9, 2015, the company opened the Honest Beauty brand as a separate entity with its own website and logo.<ref name="People Apatoff">{{cite web|last1=APATOFF|first1=ALEX|title=Jessica Alba Launches Line of Beauty Products for The Honest Company|url=http://people.com/style/jessica-alba-launches-line-of-beauty-products-for-the-honest-company/|publisher=People|accessdate=20 July 2017}}</ref> Honest Beauty launched with an 83 element product line (17 skin-care products and a 66-piece makeup range). Its products are derived from botanicals free of [[paraben]]s, [[phthalate]]s, [[petrolatum]], [[sulfate]]s and chemical sunscreens. The launch took place at [[Trump SoHo]] in New York.<ref>{{cite web|url=http://www.today.com/style/jessica-alba-launches-beauty-line-amid-honest-company-lawsuits-t43381|title=Jessica Alba launches beauty line amid Honest Company lawsuits|accessdate=2015-09-16|date=2015-09-13|work=[[USA Today]]|author=Muto, Jordan}}</ref> Beginning September 25 of that year, the brand opened a [[brick and mortar]] presence in a six-month [[pop-up retail]] shop in [[The Grove at Farmers Market|The Grove]].<ref name=JALHB>{{cite web|url=http://wwd.com/beauty-industry-news/skin-care/jessica-alba-launches-honest-beauty-10203285/|title=Jessica Alba Launches Honest Beauty|accessdate=2015-09-16|date=2015-08-19|work=[[Women's Wear Daily]]|author=Medina, Marcy}}</ref> The brand began selling the beauty line at Target in spring 2017.<ref name="latimes, Brookman">{{cite web|last1=Brookman|first1=Faye|title=Target adds Jessica Alba’s Honest Beauty to its merchandise mix starting March 26|url=http://www.latimes.com/fashion/la-ig-wwd-target-honest-beauty-jessica-alba-20170322-story.html|publisher=latimes|accessdate=20 July 2017}}</ref> The Honest beauty line can be bought on their website honestbeauty.com. They have also put their products at Ulta Beauty, Target, Sephora and Walgreens. They have about 83 products ranging from makeup to skincare products and hair care line.<ref>{{Cite news|url=https://www.bustle.com/articles/140629-where-can-you-buy-jessica-albas-honest-beauty-products-theyre-finally-coming-to-a-major-retailer|title=Jessica Alba's Honest Beauty Has A New Retailer|last=Sciarretto|first=Amy|work=Bustle|access-date=2018-04-27|language=en}}</ref> The company created this line because their clients were asking the founders to create a beauty line that is safe and clean from potentially harmful chemicals. By late 2016, The Honest Beauty was looking to be sold in Western Europe and Australia.<ref name=THCntbnvg2>{{Cite web|url=https://techcrunch.com/2016/12/11/the-honest-companys-not-terrible-but-not-very-good-2016/|title=The Honest Company’s not terrible but not very good 2016 – TechCrunch|website=techcrunch.com|language=en-US|date=December 11, 2016|access-date=April 27, 2018}}</ref> Honest Beauty has reportedly reached more than 10 million dollars in retail sales as of October 2016.<ref name=THCntbnvg2/> Honest Beauty is the only planned set of products slated for the company's 2019 debut in Western Europe (Germany, France, Spain, Italy, Poland, the Netherlands, and Austria) in the [[Douglas Holding|Douglas stores]] that was announced in May 2018.<ref>{{cite web|url=https://www.inc.com/lindsay-blakely/jessica-albas-honest-company-bets-big-on-makeup.html|title=Jessica Alba's Honest Company Bets Big on Makeup|accessdate=June 4, 2018|date=May 29, 2018|work=[[Inc. (magazine)|Inc.]]|author=Blakely, Lindsay}}</ref> ==Notes== {{reflist|30em}} == External links == * {{Official website|https://www.honest.com}} {{DEFAULTSORT:Honest Company, The}} [[Category:Benefit corporations]] [[Category:Charities based in California]] [[Category:Companies based in Los Angeles]] [[Category:Companies established in 2011]] [[Category:Corporate social responsibility]] [[Category:Ethical consumerism]] [[Category:Jessica Alba]] [[Category:Online retailers of the United States]] [[Category:Privately held companies based in California]] [[Category:Subscription services]]'