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'''Yorkshire Tea''' is a [[black tea]] [[Tea blending and additives|blend]] produced by the [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]] since 1977. It became the best-selling tea brand in Britain in 2019.<ref>{{cite web |last1=Behrens |first1=David |title=Move over PG – Yorkshire Tea is now Britain’s best-selling cuppa |url=https://www.yorkshirepost.co.uk/news/move-over-pg-yorkshire-tea-is-now-britains-best-selling-cuppa-1748133 |website=[[The Yorkshire Post]] |access-date=27 March 2024 |date=2 November 2019}}</ref> In 1886 Charles Edward Taylor Founded CE Taylor & Co., later shortened to "Taylors", the company was purchased by 'Betty's Tea Rooms' which today forms Bettys & Taylors Group. Taylors of Harrogate is still based in [[Harrogate]], [[Yorkshire]], in the first '[[Bettys and Taylors of Harrogate#Tea rooms|Betty's' tea room]].
'''Yorkshire Tea''' is a [[black tea]] [[Tea blending and additives|blend]] produced by the [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]] since 1977. It became the best-selling tea brand in Britain in 2019.<ref>{{cite web |last1=Behrens |first1=David |title=Move over PG – Yorkshire Tea is now Britain’s best-selling cuppa |url=https://www.yorkshirepost.co.uk/news/move-over-pg-yorkshire-tea-is-now-britains-best-selling-cuppa-1748133 |website=[[The Yorkshire Post]] |access-date=27 March 2024 |date=2 November 2019}}</ref> In 1886 Charles Edward Taylor Founded CE Taylor & Co., later shortened to "Taylors", the company was purchased by 'Betty's Tea Rooms' which today forms Bettys & Taylors Group. Taylors of Harrogate is still based in [[Harrogate]], [[Yorkshire]], in the first '[[Bettys and Taylors of Harrogate#Tea rooms|Betty's' tea room]].


The group is still owned by the family of Bettys' founder, Fredrick Belmont and is currently chaired by Lesley Wild.<ref>{{cite web|url=http://www.yorkshiretea.co.uk/about-us/yorkshire-tea-who-we-are.php|title=Who We Are|publisher=Bettys & Taylors of Harrogate Limited|access-date=5 July 2014}}</ref> The company is one of the few remaining family tea and coffee merchants in the country, whilst competing with the British-owned [[PG Tips]] ([[Lipton Teas and Infusions]]) and [[Tetley]] ([[Tata Group|Tata]]), where Yorkshire Tea is now the most purchased tea brand in the UK, overtaking [[Twinings]] (a division of [[Associated British Foods]]) and [[Typhoo]].<ref name="YP"/><ref name="DB"/>
The group is still owned by the family of Bettys' founder, Fredrick Belmont, and is currently chaired by Lesley Wild.<ref>{{cite web|url=http://www.yorkshiretea.co.uk/about-us/yorkshire-tea-who-we-are.php|title=Who We Are|publisher=Bettys & Taylors of Harrogate Limited|access-date=5 July 2014}}</ref> The company is one of the few remaining family tea and coffee merchants in the country, whilst competing with the British-owned [[PG Tips]] ([[Lipton Teas and Infusions]]) and [[Tetley]] ([[Tata Group|Tata]]), where Yorkshire Tea is now the most purchased tea brand in the UK, overtaking [[Twinings]] (a division of [[Associated British Foods]]) and [[Typhoo]].<ref name="YP"/><ref name="DB"/>


== Products ==
== Products ==
[[File:Yorkshire Tea area at the Stray Harrogate (geograph 6281833).jpg|thumb|Yorkshire Tea area at the Stray Harrogate]]
[[File:Yorkshire Tea area at the Stray Harrogate (geography 6281833).jpg|thumb|Yorkshire Tea area at the Stray Harrogate]]
Yorkshire Tea uses varieties of tea grown in [[India]], [[Sri Lanka]], and [[Kenya]], blended to form eight blends:
Yorkshire Tea uses varieties of tea grown in [[India]], [[Sri Lanka]], and [[Kenya]], blended to form eight blends:
Yorkshire Tea,
Yorkshire Tea,
Toast and Jam Brew.
Toast and Jam Brew.


In 2016 the brand launched Breakfast Brew, Breaktime Brew and the decaffeinated Bedtime Brew.<ref>{{cite web |author1=News Desk |title=Yorkshire Tea to 'shake up' tea market with new speciality brews |url= https://www.foodbev.com/news/yorkshire-tea-to-shake-up-tea-market-with-new-speciality-blends/ |website=FoodBev Media |access-date=11 May 2021 |date=29 July 2016}}</ref>
In 2016 the brand launched Breakfast Brew, Breaktime Brew, and the decaffeinated Bedtime Brew.<ref>{{cite web |author1=News Desk |title=Yorkshire Tea to 'shake up' tea market with new specialty brews |url= https://www.foodbev.com/news/yorkshire-tea-to-shake-up-tea-market-with-new-speciality-blends/ |website=FoodBev Media |access-date=11 May 2021 |date=29 July 2016}}</ref>
Yorkshire Tea introduced Biscuit Brew, a malty flavoured tea, to its range in 2018 and Toast and Jam Brew in 2020.<ref>{{cite web |last1=Selwood |first1=Daniel |title=Yorkshire Tea adds 'malty' Biscuit Brew to speciality black tea lineup |url=https://www.thegrocer.co.uk/new-product-development/yorkshire-tea-adds-malty-biscuit-brew-to-black-tea-lineup/564668.article |website=The Grocer |access-date=4 February 2021 |date=20 March 2018}}</ref><ref>{{cite web |last1=Jeeves |first1=Paul |title=Harrogate's Yorkshire Tea unveils new specialty 'jam on toast' blend for Asda |url=https://www.yorkshirepost.co.uk/business/harrogates-yorkshire-tea-unveils-new-specialty-jam-toast-blend-asda-2978142 |website=Yorkshire Post |access-date=4 February 2021 |date=21 September 2020}}</ref>
Yorkshire Tea introduced Biscuit Brew, a malty-flavoured tea, to its range in 2018 and Toast and Jam Brew in 2020.<ref>{{cite web |last1=Selwood |first1=Daniel |title=Yorkshire Tea adds 'malty' Biscuit Brew to specialty black tea lineup |url=https://www.thegrocer.co.uk/new-product-development/yorkshire-tea-adds-malty-biscuit-brew-to-black-tea-lineup/564668.article |website=The Grocer |access-date=4 February 2021 |date=20 March 2018}}</ref><ref>{{cite web |last1=Jeeves |first1=Paul |title=Harrogate's Yorkshire Tea unveils new specialty 'jam on toast' blend for Asda |url=https://www.yorkshirepost.co.uk/business/harrogates-yorkshire-tea-unveils-new-specialty-jam-toast-blend-asda-2978142 |website=Yorkshire Post |access-date=4 February 2021 |date=21 September 2020}}</ref>


==History==
==History==
Charles Edward Taylor and his brother created their company, CE Taylor & Co., in 1886 which was later shortened to "Taylor's". The brothers later opened "Tea Kiosks" in the [[Yorkshire]] towns of [[Harrogate]] and [[Ilkley]], and in 1962, local tea room competitor 'Betty's' took over 'Taylor's', renamed it 'Taylors of Harrogate' and formed the [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]], which is still owned by the family of Fredrick Belmont, who founded 'Bettys Tea Rooms'. The Group now uses the 'Bettys' and 'Taylors' brands in a number of industries including Yorkshire Tea and Taylors Coffee Merchants under the 'Taylors of Harrogate' name and Bettys Tea Rooms, Bettys Cookery School and Bettys Confectionery under the 'Bettys' brand.
Charles Edward Taylor and his brother created their company, CE Taylor & Co., in 1886 which was later shortened to "Taylor's". The brothers later opened "Tea Kiosks" in the [[Yorkshire]] towns of [[Harrogate]] and [[Ilkley]], and in 1962, local tearoom competitor 'Bettys' took over 'Taylor's', renamed it 'Taylors of Harrogate' and formed the [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]], which is still owned by the family of Fredrick Belmont, who founded 'Bettys Tea Rooms'. The Group now uses the 'Bettys' and 'Taylors' brands in several industries including Yorkshire Tea and Taylors Coffee Merchants under the 'Taylors of Harrogate' name and Bettys Tea Rooms, Bettys Cookery School, and Bettys Confectionery under the 'Bettys' brand.


Yorkshire Tea as a brand was launched in 1977, originally conceived as a "Yorkshire blend for Yorkshire people".<ref name="YPSep17">{{cite news |title=How Yorkshire Tea grew from a local brand to be the nation's cup of tea |url=https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |access-date=5 September 2021 |work=[[The Yorkshire Post]] |date=5 September 2017 |archive-url=https://archive.today/20210905144142/https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |archive-date=5 September 2021 |url-status=live }}</ref> In the early days different blends were created and sold for different regions of Yorkshire where the hardness / softness of the water varied. Over time, and as the scale of the brand grew to be fully national, the product has evolved to one single blend in the standard orange-coloured pack. However, it retains a [[hard water]] variant in green-coloured packs to cater for those who live in hard water areas of the UK.
Yorkshire Tea as a brand was launched in 1977, originally conceived as a "Yorkshire blend for Yorkshire people".<ref name="YPSep17">{{cite news |title=How Yorkshire Tea grew from a local brand to be the nation's cup of tea |url=https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |access-date=5 September 2021 |work=[[The Yorkshire Post]] |date=5 September 2017 |archive-url=https://archive.today/20210905144142/https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |archive-date=5 September 2021 |url-status=live }}</ref> In the early day's different blends were created and sold for different regions of Yorkshire where the hardness/softness of the water varied. Over time, and as the scale of the brand grew to be fully national, the product has evolved to one single blend in the standard orange-colored pack. However, it retains a [[hard water]] variant in green-colored packs to cater to those who live in hard water areas of the UK.


When [[Safeway (UK)|Safeway]] was taken over by [[West Yorkshire]]-based [[Morrisons]] in 2004, commentators in the London press noted the amount of shelf space in one former Safeway store that was suddenly given over to Yorkshire Tea.<ref>{{cite news | title = Safeway stayaway | url = http://business.timesonline.co.uk/tol/business/columnists/article471973.ece | newspaper = The Times | date = 20 August 2004 | access-date = 15 July 2007 | location=London | first=Dominic | last=Walsh}} {{subscription required}}</ref>
When [[Safeway (UK)|Safeway]] was taken over by [[West Yorkshire]]-based [[Morrisons]] in 2004, commentators in the London press noted the amount of shelf space in one former Safeway store that was suddenly given over to Yorkshire Tea.<ref>{{cite news | title = Safeway stayaway | url = http://business.timesonline.co.uk/tol/business/columnists/article471973.ece | newspaper = The Times | date = 20 August 2004 | access-date = 15 July 2007 | location=London | first=Dominic | last=Walsh}} {{subscription required}}</ref>


==Advertising and popular culture==
==Advertising and popular culture==
In 2007, a new TV campaign was created using the line "Try It, You'll See", voiced by [[Bill Nighy]].<ref>{{cite web|url=http://www.billnighy.info/2006/07/21/yorkshire-tea-now-they-really-owe-him-money/ |title=Yorkshire tea : Now they really owe him money.|date=21 July 2006|access-date=7 February 2016}}</ref> Starting in 2017, an advertising campaign featuring prominent Yorkshire celebrities in a version of the area for which they're known, such as [[Michael Parkinson]] conducting employment interviews, the [[Kaiser Chiefs]] playing the hold music for incoming telephone calls and [[Sean Bean]] giving motivational speeches to workers.<ref>{{cite web|url=https://www.heart.co.uk/news/quirky/watch-yorkshire-tea-brownlee-parkinson-advert/|title=Ey Up WATCH This! Yorkshire Stars Come Out In Force For AMAZING New Tea Advert|website=Heart}}</ref>
In 2007, a new TV campaign was created using the line "Try It, You'll See", voiced by [[Bill Nighy]].<ref>{{cite web|url=http://www.billnighy.info/2006/07/21/yorkshire-tea-now-they-really-owe-him-money/ |title=Yorkshire tea: Now they owe him money.|date=21 July 2006|access-date=7 February 2016}}</ref> Starting in 2017, an advertising campaign featuring prominent Yorkshire celebrities in a version of the area for which they're known, such as [[Michael Parkinson]] conducting employment interviews, the [[Kaiser Chiefs]] playing the hold music for incoming telephone calls and [[Sean Bean]] giving motivational speeches to workers.<ref>{{cite web|url=https://www.heart.co.uk/news/quirky/watch-yorkshire-tea-brownlee-parkinson-advert/|title=Ey Up WATCH This! Yorkshire Stars Come Out in Force for AMAZING New Tea Advert|website=Heart}}</ref>


Yorkshire Gold is mentioned in the popular Showtime TV series ''[[Homeland (TV series)|Homeland]]'' as a favourite of protagonist [[Sergeant]] [[Nicholas Brody]].<ref>{{cite news|last=Nicholson |first=Rebecca |url=https://www.theguardian.com/tv-and-radio/tvandradioblog/2012/apr/01/homeland-series-one-episode-seven |title=Homeland: series one, episode seven &#124; Television & radio |newspaper=The Guardian |date=1 April 2012 |access-date=30 March 2014}}</ref> Ian Brabbin, tea buyer at Bettys and Taylors of Harrogate said: <blockquote>We were both surprised and delighted to discover that Yorkshire Gold has been given such a starring role in ''Homeland'' and are looking forward to seeing the show when it arrives on our screens here later in the year. We are no strangers to the small screen – Yorkshire Tea has also made a cameo appearance on ''Friends'', not to mention our ever growing band of celebrity fans such as Noel Gallagher and Alan Carr.<ref>{{cite news |url=http://www.harrogateadvertiser.co.uk/news/harrogate-district/yorkshire-gold-takes-starring-role-in-drama-1-4115544 |title=Yorkshire Gold takes starring role in drama |newspaper=Harrogate Advertiser |date=10 January 2012 |access-date=30 March 2014 }}{{Dead link|date=February 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref></blockquote>
Yorkshire Gold is mentioned in the popular Showtime TV series ''[[Homeland (TV series)|Homeland]]'' as a favorite of protagonist [[Sergeant]] [[Nicholas Brody]].<ref>{{cite news|last=Nicholson |first=Rebecca |url=https://www.theguardian.com/tv-and-radio/tvandradioblog/2012/apr/01/homeland-series-one-episode-seven |title=Homeland: series one, episode seven &#124; Television & radio |newspaper=The Guardian |date=1 April 2012 |access-date=30 March 2014}}</ref> Ian Brabbin, tea buyer at Bettys and Taylors of Harrogate said: <blockquote>We were both surprised and delighted to discover that Yorkshire Gold has been given such a starring role in ''Homeland'' and are looking forward to seeing the show when it arrives on our screens here later in the year. We are no strangers to the small screen – Yorkshire Tea has also made a cameo appearance on ''Friends'', not to mention our ever-growing band of celebrity fans such as Noel Gallagher and Alan Carr.<ref>{{cite news |url=http://www.harrogateadvertiser.co.uk/news/harrogate-district/yorkshire-gold-takes-starring-role-in-drama-1-4115544 |title=Yorkshire Gold takes starring role in drama |newspaper=Harrogate Advertiser |date=10 January 2012 |access-date=30 March 2014 }}{{Dead link|date=February 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref></blockquote>


Also on the celebrity fan list are [[Russell Crowe]], who posted on [[Twitter]] about the beverage in 2012,<ref>{{cite tweet|user=russellcrowe|author=Russell Crowe|number=262975684870299649|date=29 October 2012|title=Found Yorkshire tea at Myers of Keswick on Hudson Street, NY. Teapot and 1953 coronation cup. Aah Tea, it's the ritual perfect for Hurricanes|access-date= 19 December 2013}}</ref> and who visited Yorkshire Tea's headquarters in Harrogate whilst touring with his band.<ref>{{cite news|last1=Newton|first1=Grace|title=Russell Crowe visits Yorkshire Tea factory in Harrogate|url=http://www.yorkshirepost.co.uk/news/russell-crowe-visits-yorkshire-tea-factory-in-harrogate-1-8781774|access-date=2 October 2017|work=The Yorkshire Post|date=1 October 2017}}</ref> Other aficionados include [[Martha Reeves]], who was also featured on the social media site holding Yorkshire Tea paraphernalia,<ref>{{cite tweet|user=Nath_Brudenell|author=Nath Brudenell|number=412280677519093760|date=15 December 2013|title=A real lady.... MARTHA REEVES loves Yorkshire Tea! :::: @YorkshireTea #Brewdenell100|access-date= 19 December 2013}}</ref> and [[Patrick Stewart]] who indicated Yorkshire Gold was his favourite tea during a [[Reddit]] [[/r/IAmA|Ask Me Anything]] session.<ref>{{cite web|url=https://www.reddit.com/r/IAmA/comments/3hq15d/i_am_actor_patrick_stewart_of_yorkshire_xmen_star/cu9jy67|title=I am actor Patrick Stewart of Yorkshire, X-Men, Star Trek and Blunt Talk. AMA!|publisher= reddit.com |date=20 August 2015|access-date= 20 August 2015}}</ref>
Also on the celebrity fan list is [[Russell Crowe]], who posted on [[Twitter]] about the beverage in 2012,<ref>{{cite tweet|user=russellcrowe|author=Russell Crowe|number=262975684870299649|date=29 October 2012|title=Found Yorkshire tea at Myers of Keswick on Hudson Street, NY. Teapot and 1953 Coronation Cup. Aah Tea, it's the ritual perfect for Hurricanes|access-date= 19 December 2013}}</ref> and who visited Yorkshire Tea's headquarters in Harrogate whilst touring with his band.<ref>{{cite news|last1=Newton|first1=Grace|title=Russell Crowe visits Yorkshire Tea factory in Harrogate|url=http://www.yorkshirepost.co.uk/news/russell-crowe-visits-yorkshire-tea-factory-in-harrogate-1-8781774|access-date=2 October 2017|work=The Yorkshire Post|date=1 October 2017}}</ref> Other aficionados include [[Martha Reeves]], who was also featured on the social media site holding Yorkshire Tea paraphernalia,<ref>{{cite tweet|user=Nath_Brudenell|author=Nath Brudenell|number=412280677519093760|date=15 December 2013|title=A real lady.... MARTHA REEVES loves Yorkshire Tea! :::: @YorkshireTea #Brewdenell100|access-date= 19 December 2013}}</ref> and [[Patrick Stewart]] who indicated Yorkshire Gold was his favorite tea during a [[Reddit]] [[/r/IAmA|Ask Me Anything]] session.<ref>{{cite web|url=https://www.reddit.com/r/IAmA/comments/3hq15d/i_am_actor_patrick_stewart_of_yorkshire_xmen_star/cu9jy67|title=I am actor Patrick Stewart of Yorkshire, X-Men, Star Trek, and Blunt Talk. AMA!|publisher= reddit.com |date=20 August 2015|access-date= 20 August 2015}}</ref>


In 2013, Yorkshire Tea entered a sponsorship agreement with the [[England and Wales Cricket Board]] of the [[England cricket team]] until October 2015.<ref name="YPFeb13">{{cite news |title=Tie-up with England's cricket team marks big break for Yorkshire Tea |url=https://www.yorkshirepost.co.uk/sport/cricket/tie-englands-cricket-team-marks-big-break-yorkshire-tea-1872293 |access-date=5 September 2021 |work=The Yorkshire Post |date=4 February 2013}}</ref> As an official supporter of the Grand Départ of the [[2014 Tour de France]] in Yorkshire,<ref>{{cite web|title=Sponsors|url=http://www.letour.com/le-tour/2014/us/partners.html|website=Le Tour de France|access-date=23 July 2014|archive-url=https://web.archive.org/web/20140725104044/http://www.letour.com/le-tour/2014/us/partners.html|archive-date=25 July 2014|url-status=dead}}</ref> Yorkshire Tea produced a 30g special edition sample pack rebranded as Yorkshire Thé.<ref>{{cite web|title=Yorkshire Thé|url=http://yorkshiretea.co.uk/blog/2014/06/yorkshire-the/|website=Yorkshire Tea|access-date=23 July 2014|date=18 June 2014|archive-url=https://archive.today/20210905143244/https://yorkshiretea.co.uk/brew-news/yorkshire-the|archive-date=5 September 2021|url-status=live}}</ref> As well as the name change, the orange on the usual box was replaced with [[General classification in the Tour de France|yellow]]. On the hard water variety of the special edition Yorkshire Thé packaging the band remained [[Points classification in the Tour de France|green]].
In 2013, Yorkshire Tea entered a sponsorship agreement with the [[England and Wales Cricket Board]] of the [[England cricket team]] until October 2015.<ref name="YPFeb13">{{cite news |title=Tie-up with England's cricket team marks big break for Yorkshire Tea |url=https://www.yorkshirepost.co.uk/sport/cricket/tie-englands-cricket-team-marks-big-break-yorkshire-tea-1872293 |access-date=5 September 2021 |work=The Yorkshire Post |date=4 February 2013}}</ref> As an official supporter of the Grand Départ of the [[2014 Tour de France]] in Yorkshire,<ref>{{cite web|title=Sponsors|url=http://www.letour.com/le-tour/2014/us/partners.html|website=Le Tour de France|access-date=23 July 2014|archive-url=https://web.archive.org/web/20140725104044/http://www.letour.com/le-tour/2014/us/partners.html|archive-date=25 July 2014|url-status=dead}}</ref> Yorkshire Tea produced a 30g special edition sample pack rebranded as Yorkshire Thé.<ref>{{cite web|title=Yorkshire Thé|url=http://yorkshiretea.co.uk/blog/2014/06/yorkshire-the/|website=Yorkshire Tea|access-date=23 July 2014|date=18 June 2014|archive-url=https://archive.today/20210905143244/https://yorkshiretea.co.uk/brew-news/yorkshire-the|archive-date=5 September 2021|url-status=live}}</ref> As well as the name change, the orange on the usual box was replaced with [[General classification in the Tour de France|yellow]]. On the hard water variety of the special edition Yorkshire Thé packaging the band remained [[Points classification in the Tour de France|green]].

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'{{short description|Black tea blend}} {{use British English|date=August 2010}} {{Use dmy dates|date=July 2023}} {{Infobox brand | name = Yorkshire Tea | logo = Yorkshire Tea Logo.png | image = | caption = Let's Have a Proper Brew | producttype = [[Tea]] | currentowner = [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]] | producedby = Taylors of Harrogate | country = England | introduced = 1977 | discontinued = | related = | markets = | previousowners = | trademarkregistrations = | ambassadors = | tagline = {{Nowrap|"Where everything's done proper"}} <br /> "Let's have a proper brew" | website = {{URL|www.yorkshiretea.co.uk}} }} '''Yorkshire Tea''' is a [[black tea]] [[Tea blending and additives|blend]] produced by the [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]] since 1977. It became the best-selling tea brand in Britain in 2019.<ref>{{cite web |last1=Behrens |first1=David |title=Move over PG – Yorkshire Tea is now Britain’s best-selling cuppa |url=https://www.yorkshirepost.co.uk/news/move-over-pg-yorkshire-tea-is-now-britains-best-selling-cuppa-1748133 |website=[[The Yorkshire Post]] |access-date=27 March 2024 |date=2 November 2019}}</ref> In 1886 Charles Edward Taylor Founded CE Taylor & Co., later shortened to "Taylors", the company was purchased by 'Betty's Tea Rooms' which today forms Bettys & Taylors Group. Taylors of Harrogate is still based in [[Harrogate]], [[Yorkshire]], in the first '[[Bettys and Taylors of Harrogate#Tea rooms|Betty's' tea room]]. The group is still owned by the family of Bettys' founder, Fredrick Belmont and is currently chaired by Lesley Wild.<ref>{{cite web|url=http://www.yorkshiretea.co.uk/about-us/yorkshire-tea-who-we-are.php|title=Who We Are|publisher=Bettys & Taylors of Harrogate Limited|access-date=5 July 2014}}</ref> The company is one of the few remaining family tea and coffee merchants in the country, whilst competing with the British-owned [[PG Tips]] ([[Lipton Teas and Infusions]]) and [[Tetley]] ([[Tata Group|Tata]]), where Yorkshire Tea is now the most purchased tea brand in the UK, overtaking [[Twinings]] (a division of [[Associated British Foods]]) and [[Typhoo]].<ref name="YP"/><ref name="DB"/> == Products == [[File:Yorkshire Tea area at the Stray Harrogate (geograph 6281833).jpg|thumb|Yorkshire Tea area at the Stray Harrogate]] Yorkshire Tea uses varieties of tea grown in [[India]], [[Sri Lanka]], and [[Kenya]], blended to form eight blends: Yorkshire Tea, Yorkshire Decaf, Yorkshire Hardwater (available in the [[United Kingdom]]), Yorkshire Gold, Breakfast Brew, Bedtime Brew, Biscuit Brew, and Toast and Jam Brew. In 2016 the brand launched Breakfast Brew, Breaktime Brew and the decaffeinated Bedtime Brew.<ref>{{cite web |author1=News Desk |title=Yorkshire Tea to 'shake up' tea market with new speciality brews |url= https://www.foodbev.com/news/yorkshire-tea-to-shake-up-tea-market-with-new-speciality-blends/ |website=FoodBev Media |access-date=11 May 2021 |date=29 July 2016}}</ref> Yorkshire Tea introduced Biscuit Brew, a malty flavoured tea, to its range in 2018 and Toast and Jam Brew in 2020.<ref>{{cite web |last1=Selwood |first1=Daniel |title=Yorkshire Tea adds 'malty' Biscuit Brew to speciality black tea lineup |url=https://www.thegrocer.co.uk/new-product-development/yorkshire-tea-adds-malty-biscuit-brew-to-black-tea-lineup/564668.article |website=The Grocer |access-date=4 February 2021 |date=20 March 2018}}</ref><ref>{{cite web |last1=Jeeves |first1=Paul |title=Harrogate's Yorkshire Tea unveils new specialty 'jam on toast' blend for Asda |url=https://www.yorkshirepost.co.uk/business/harrogates-yorkshire-tea-unveils-new-specialty-jam-toast-blend-asda-2978142 |website=Yorkshire Post |access-date=4 February 2021 |date=21 September 2020}}</ref> ==History== Charles Edward Taylor and his brother created their company, CE Taylor & Co., in 1886 which was later shortened to "Taylor's". The brothers later opened "Tea Kiosks" in the [[Yorkshire]] towns of [[Harrogate]] and [[Ilkley]], and in 1962, local tea room competitor 'Betty's' took over 'Taylor's', renamed it 'Taylors of Harrogate' and formed the [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]], which is still owned by the family of Fredrick Belmont, who founded 'Bettys Tea Rooms'. The Group now uses the 'Bettys' and 'Taylors' brands in a number of industries including Yorkshire Tea and Taylors Coffee Merchants under the 'Taylors of Harrogate' name and Bettys Tea Rooms, Bettys Cookery School and Bettys Confectionery under the 'Bettys' brand. Yorkshire Tea as a brand was launched in 1977, originally conceived as a "Yorkshire blend for Yorkshire people".<ref name="YPSep17">{{cite news |title=How Yorkshire Tea grew from a local brand to be the nation's cup of tea |url=https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |access-date=5 September 2021 |work=[[The Yorkshire Post]] |date=5 September 2017 |archive-url=https://archive.today/20210905144142/https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |archive-date=5 September 2021 |url-status=live }}</ref> In the early days different blends were created and sold for different regions of Yorkshire where the hardness / softness of the water varied. Over time, and as the scale of the brand grew to be fully national, the product has evolved to one single blend in the standard orange-coloured pack. However, it retains a [[hard water]] variant in green-coloured packs to cater for those who live in hard water areas of the UK. When [[Safeway (UK)|Safeway]] was taken over by [[West Yorkshire]]-based [[Morrisons]] in 2004, commentators in the London press noted the amount of shelf space in one former Safeway store that was suddenly given over to Yorkshire Tea.<ref>{{cite news | title = Safeway stayaway | url = http://business.timesonline.co.uk/tol/business/columnists/article471973.ece | newspaper = The Times | date = 20 August 2004 | access-date = 15 July 2007 | location=London | first=Dominic | last=Walsh}} {{subscription required}}</ref> In 2009, the [[Charles, Prince of Wales|Prince of Wales]] granted Yorkshire Tea a [[Royal Warrant of Appointment (United Kingdom)|Royal Warrant]].<ref>{{cite news | url=http://www.yorkshirepost.co.uk/news/around-yorkshire/local-stories/yorkshire_tea_firm_granted_royal_seal_of_approval_1_2331573 | title=Yorkshire tea firm granted Royal seal of approval | date=15 January 2009 | work=The Yorkshire Post | access-date=26 September 2011 |archiveurl=https://web.archive.org/web/20121013025400/http://www.yorkshirepost.co.uk/news/around-yorkshire/local-stories/yorkshire_tea_firm_granted_royal_seal_of_approval_1_2331573 |archivedate=13 October 2012}}</ref><ref>{{cite web|url=https://www.royalwarrant.org/company/taylors-harrogate |title=Taylors of Harrogate |website=Royal Warrant Holders Association|accessdate=24 March 2021}}</ref> The company has also sponsored [[ITV1]]'s Yorkshire-based ''[[Heartbeat (UK TV series)|Heartbeat]]'' from 1998 to 2001.<ref>{{cite news | url=http://www.thegrocer.co.uk/topics/a-warming-heartbeat/95563.article | title=A warming Heartbeat | date=31 July 2004 | newspaper=The Grocer | access-date=15 March 2012}}</ref> By 2015, Yorkshire Tea was the third best-selling tea brand in Britain behind [[Tetley Tea|Tetley]] and [[PG Tips]].<ref name="YP">{{cite news|title=Tea sales plummet UK-wide... but Yorkshire Tea bucks the trend|url=http://www.yorkpress.co.uk/news/13576638.Tea_sales_plummet_UK_wide____but_Yorkshire_Tea_bucks_the_trend/?ref=rss|access-date=21 August 2017|work=York Press|date=5 August 2015}}</ref> By September 2017, it was the second best-selling brand behind PG Tips after having overtaken Tetley on sales in the traditional "black tea" market.<ref>{{cite news|last1=Behrens|first1=David|title=How Yorkshire Tea grew from a local brand to be the nation's cup of tea|url=http://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-from-a-local-brand-to-be-the-nation-s-cup-of-tea-1-8736132|access-date=5 September 2017|work=The Yorkshire Post|date=5 September 2017}}</ref> In November 2019, it was revealed that Yorkshire Tea was now the number one selling brand of tea in the United Kingdom with 28% of the traditional black tea market.<ref name="DB">{{cite news |last1=Behrens |first1=David |title=Move over PG – Yorkshire Tea is now Britain's best-selling cuppa |url=https://www.yorkshirepost.co.uk/heritage/move-over-pg-yorkshire-tea-is-now-britain-s-best-selling-cuppa-1-10081015 |access-date=2 November 2019 |work=The Yorkshire Post |date=2 November 2019}}</ref> ==Advertising and popular culture== In 2007, a new TV campaign was created using the line "Try It, You'll See", voiced by [[Bill Nighy]].<ref>{{cite web|url=http://www.billnighy.info/2006/07/21/yorkshire-tea-now-they-really-owe-him-money/ |title=Yorkshire tea : Now they really owe him money.|date=21 July 2006|access-date=7 February 2016}}</ref> Starting in 2017, an advertising campaign featuring prominent Yorkshire celebrities in a version of the area for which they're known, such as [[Michael Parkinson]] conducting employment interviews, the [[Kaiser Chiefs]] playing the hold music for incoming telephone calls and [[Sean Bean]] giving motivational speeches to workers.<ref>{{cite web|url=https://www.heart.co.uk/news/quirky/watch-yorkshire-tea-brownlee-parkinson-advert/|title=Ey Up WATCH This! Yorkshire Stars Come Out In Force For AMAZING New Tea Advert|website=Heart}}</ref> Yorkshire Gold is mentioned in the popular Showtime TV series ''[[Homeland (TV series)|Homeland]]'' as a favourite of protagonist [[Sergeant]] [[Nicholas Brody]].<ref>{{cite news|last=Nicholson |first=Rebecca |url=https://www.theguardian.com/tv-and-radio/tvandradioblog/2012/apr/01/homeland-series-one-episode-seven |title=Homeland: series one, episode seven &#124; Television & radio |newspaper=The Guardian |date=1 April 2012 |access-date=30 March 2014}}</ref> Ian Brabbin, tea buyer at Bettys and Taylors of Harrogate said: <blockquote>We were both surprised and delighted to discover that Yorkshire Gold has been given such a starring role in ''Homeland'' and are looking forward to seeing the show when it arrives on our screens here later in the year. We are no strangers to the small screen – Yorkshire Tea has also made a cameo appearance on ''Friends'', not to mention our ever growing band of celebrity fans such as Noel Gallagher and Alan Carr.<ref>{{cite news |url=http://www.harrogateadvertiser.co.uk/news/harrogate-district/yorkshire-gold-takes-starring-role-in-drama-1-4115544 |title=Yorkshire Gold takes starring role in drama |newspaper=Harrogate Advertiser |date=10 January 2012 |access-date=30 March 2014 }}{{Dead link|date=February 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref></blockquote> Also on the celebrity fan list are [[Russell Crowe]], who posted on [[Twitter]] about the beverage in 2012,<ref>{{cite tweet|user=russellcrowe|author=Russell Crowe|number=262975684870299649|date=29 October 2012|title=Found Yorkshire tea at Myers of Keswick on Hudson Street, NY. Teapot and 1953 coronation cup. Aah Tea, it's the ritual perfect for Hurricanes|access-date= 19 December 2013}}</ref> and who visited Yorkshire Tea's headquarters in Harrogate whilst touring with his band.<ref>{{cite news|last1=Newton|first1=Grace|title=Russell Crowe visits Yorkshire Tea factory in Harrogate|url=http://www.yorkshirepost.co.uk/news/russell-crowe-visits-yorkshire-tea-factory-in-harrogate-1-8781774|access-date=2 October 2017|work=The Yorkshire Post|date=1 October 2017}}</ref> Other aficionados include [[Martha Reeves]], who was also featured on the social media site holding Yorkshire Tea paraphernalia,<ref>{{cite tweet|user=Nath_Brudenell|author=Nath Brudenell|number=412280677519093760|date=15 December 2013|title=A real lady.... MARTHA REEVES loves Yorkshire Tea! :::: @YorkshireTea #Brewdenell100|access-date= 19 December 2013}}</ref> and [[Patrick Stewart]] who indicated Yorkshire Gold was his favourite tea during a [[Reddit]] [[/r/IAmA|Ask Me Anything]] session.<ref>{{cite web|url=https://www.reddit.com/r/IAmA/comments/3hq15d/i_am_actor_patrick_stewart_of_yorkshire_xmen_star/cu9jy67|title=I am actor Patrick Stewart of Yorkshire, X-Men, Star Trek and Blunt Talk. AMA!|publisher= reddit.com |date=20 August 2015|access-date= 20 August 2015}}</ref> In 2013, Yorkshire Tea entered a sponsorship agreement with the [[England and Wales Cricket Board]] of the [[England cricket team]] until October 2015.<ref name="YPFeb13">{{cite news |title=Tie-up with England's cricket team marks big break for Yorkshire Tea |url=https://www.yorkshirepost.co.uk/sport/cricket/tie-englands-cricket-team-marks-big-break-yorkshire-tea-1872293 |access-date=5 September 2021 |work=The Yorkshire Post |date=4 February 2013}}</ref> As an official supporter of the Grand Départ of the [[2014 Tour de France]] in Yorkshire,<ref>{{cite web|title=Sponsors|url=http://www.letour.com/le-tour/2014/us/partners.html|website=Le Tour de France|access-date=23 July 2014|archive-url=https://web.archive.org/web/20140725104044/http://www.letour.com/le-tour/2014/us/partners.html|archive-date=25 July 2014|url-status=dead}}</ref> Yorkshire Tea produced a 30g special edition sample pack rebranded as Yorkshire Thé.<ref>{{cite web|title=Yorkshire Thé|url=http://yorkshiretea.co.uk/blog/2014/06/yorkshire-the/|website=Yorkshire Tea|access-date=23 July 2014|date=18 June 2014|archive-url=https://archive.today/20210905143244/https://yorkshiretea.co.uk/brew-news/yorkshire-the|archive-date=5 September 2021|url-status=live}}</ref> As well as the name change, the orange on the usual box was replaced with [[General classification in the Tour de France|yellow]]. On the hard water variety of the special edition Yorkshire Thé packaging the band remained [[Points classification in the Tour de France|green]]. ==See also== *[[Bettys and Taylors of Harrogate]] ==References== {{Reflist|30em}} ==External links== * [https://www.yorkshiretea.co.uk/ Official website (UK)] * [https://www.yorkshiretea.com.au/ Official website (Australia)] * [https://www.yorkshiretea.com/ Official website (USA)] {{Teas}} [[Category:1886 establishments in England]] [[Category:English brands]] [[Category:English drinks]] [[Category:Tea brands in the United Kingdom]] [[Category:Yorkshire cuisine]] [[Category:Companies based in Harrogate]]'
New page wikitext, after the edit (new_wikitext)
'{{short description|Black tea blend}} {{use British English|date=August 2010}} {{Use dmy dates|date=July 2023}} {{Infobox brand | name = Yorkshire Tea | logo = Yorkshire Tea Logo.png | image = | caption = Let's Have a Proper Brew | producttype = [[Tea]] | currentowner = [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]] | producedby = Taylors of Harrogate | country = England | introduced = 1977 | discontinued = | related = | markets = | previousowners = | trademarkregistrations = | ambassadors = | tagline = {{Nowrap|"Where everything's done proper"}} <br /> "Let's have a proper brew" | website = {{URL|www.yorkshiretea.co.uk}} }} '''Yorkshire Tea''' is a [[black tea]] [[Tea blending and additives|blend]] produced by the [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]] since 1977. It became the best-selling tea brand in Britain in 2019.<ref>{{cite web |last1=Behrens |first1=David |title=Move over PG – Yorkshire Tea is now Britain’s best-selling cuppa |url=https://www.yorkshirepost.co.uk/news/move-over-pg-yorkshire-tea-is-now-britains-best-selling-cuppa-1748133 |website=[[The Yorkshire Post]] |access-date=27 March 2024 |date=2 November 2019}}</ref> In 1886 Charles Edward Taylor Founded CE Taylor & Co., later shortened to "Taylors", the company was purchased by 'Betty's Tea Rooms' which today forms Bettys & Taylors Group. Taylors of Harrogate is still based in [[Harrogate]], [[Yorkshire]], in the first '[[Bettys and Taylors of Harrogate#Tea rooms|Betty's' tea room]]. The group is still owned by the family of Bettys' founder, Fredrick Belmont, and is currently chaired by Lesley Wild.<ref>{{cite web|url=http://www.yorkshiretea.co.uk/about-us/yorkshire-tea-who-we-are.php|title=Who We Are|publisher=Bettys & Taylors of Harrogate Limited|access-date=5 July 2014}}</ref> The company is one of the few remaining family tea and coffee merchants in the country, whilst competing with the British-owned [[PG Tips]] ([[Lipton Teas and Infusions]]) and [[Tetley]] ([[Tata Group|Tata]]), where Yorkshire Tea is now the most purchased tea brand in the UK, overtaking [[Twinings]] (a division of [[Associated British Foods]]) and [[Typhoo]].<ref name="YP"/><ref name="DB"/> == Products == [[File:Yorkshire Tea area at the Stray Harrogate (geography 6281833).jpg|thumb|Yorkshire Tea area at the Stray Harrogate]] Yorkshire Tea uses varieties of tea grown in [[India]], [[Sri Lanka]], and [[Kenya]], blended to form eight blends: Yorkshire Tea, Yorkshire Decaf, Yorkshire Hardwater (available in the [[United Kingdom]]), Yorkshire Gold, Breakfast Brew, Bedtime Brew, Biscuit Brew, and Toast and Jam Brew. In 2016 the brand launched Breakfast Brew, Breaktime Brew, and the decaffeinated Bedtime Brew.<ref>{{cite web |author1=News Desk |title=Yorkshire Tea to 'shake up' tea market with new specialty brews |url= https://www.foodbev.com/news/yorkshire-tea-to-shake-up-tea-market-with-new-speciality-blends/ |website=FoodBev Media |access-date=11 May 2021 |date=29 July 2016}}</ref> Yorkshire Tea introduced Biscuit Brew, a malty-flavoured tea, to its range in 2018 and Toast and Jam Brew in 2020.<ref>{{cite web |last1=Selwood |first1=Daniel |title=Yorkshire Tea adds 'malty' Biscuit Brew to specialty black tea lineup |url=https://www.thegrocer.co.uk/new-product-development/yorkshire-tea-adds-malty-biscuit-brew-to-black-tea-lineup/564668.article |website=The Grocer |access-date=4 February 2021 |date=20 March 2018}}</ref><ref>{{cite web |last1=Jeeves |first1=Paul |title=Harrogate's Yorkshire Tea unveils new specialty 'jam on toast' blend for Asda |url=https://www.yorkshirepost.co.uk/business/harrogates-yorkshire-tea-unveils-new-specialty-jam-toast-blend-asda-2978142 |website=Yorkshire Post |access-date=4 February 2021 |date=21 September 2020}}</ref> ==History== Charles Edward Taylor and his brother created their company, CE Taylor & Co., in 1886 which was later shortened to "Taylor's". The brothers later opened "Tea Kiosks" in the [[Yorkshire]] towns of [[Harrogate]] and [[Ilkley]], and in 1962, local tearoom competitor 'Bettys' took over 'Taylor's', renamed it 'Taylors of Harrogate' and formed the [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]], which is still owned by the family of Fredrick Belmont, who founded 'Bettys Tea Rooms'. The Group now uses the 'Bettys' and 'Taylors' brands in several industries including Yorkshire Tea and Taylors Coffee Merchants under the 'Taylors of Harrogate' name and Bettys Tea Rooms, Bettys Cookery School, and Bettys Confectionery under the 'Bettys' brand. Yorkshire Tea as a brand was launched in 1977, originally conceived as a "Yorkshire blend for Yorkshire people".<ref name="YPSep17">{{cite news |title=How Yorkshire Tea grew from a local brand to be the nation's cup of tea |url=https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |access-date=5 September 2021 |work=[[The Yorkshire Post]] |date=5 September 2017 |archive-url=https://archive.today/20210905144142/https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |archive-date=5 September 2021 |url-status=live }}</ref> In the early day's different blends were created and sold for different regions of Yorkshire where the hardness/softness of the water varied. Over time, and as the scale of the brand grew to be fully national, the product has evolved to one single blend in the standard orange-colored pack. However, it retains a [[hard water]] variant in green-colored packs to cater to those who live in hard water areas of the UK. When [[Safeway (UK)|Safeway]] was taken over by [[West Yorkshire]]-based [[Morrisons]] in 2004, commentators in the London press noted the amount of shelf space in one former Safeway store that was suddenly given over to Yorkshire Tea.<ref>{{cite news | title = Safeway stayaway | url = http://business.timesonline.co.uk/tol/business/columnists/article471973.ece | newspaper = The Times | date = 20 August 2004 | access-date = 15 July 2007 | location=London | first=Dominic | last=Walsh}} {{subscription required}}</ref> In 2009, the [[Charles, Prince of Wales|Prince of Wales]] granted Yorkshire Tea a [[Royal Warrant of Appointment (United Kingdom)|Royal Warrant]].<ref>{{cite news | url=http://www.yorkshirepost.co.uk/news/around-yorkshire/local-stories/yorkshire_tea_firm_granted_royal_seal_of_approval_1_2331573 | title=Yorkshire tea firm granted Royal seal of approval | date=15 January 2009 | work=The Yorkshire Post | access-date=26 September 2011 |archiveurl=https://web.archive.org/web/20121013025400/http://www.yorkshirepost.co.uk/news/around-yorkshire/local-stories/yorkshire_tea_firm_granted_royal_seal_of_approval_1_2331573 |archivedate=13 October 2012}}</ref><ref>{{cite web|url=https://www.royalwarrant.org/company/taylors-harrogate |title=Taylors of Harrogate |website=Royal Warrant Holders Association|accessdate=24 March 2021}}</ref> The company has also sponsored [[ITV1]]'s Yorkshire-based ''[[Heartbeat (UK TV series)|Heartbeat]]'' from 1998 to 2001.<ref>{{cite news | url=http://www.thegrocer.co.uk/topics/a-warming-heartbeat/95563.article | title=A warming Heartbeat | date=31 July 2004 | newspaper=The Grocer | access-date=15 March 2012}}</ref> By 2015, Yorkshire Tea was the third best-selling tea brand in Britain behind [[Tetley Tea|Tetley]] and [[PG Tips]].<ref name="YP">{{cite news|title=Tea sales plummet UK-wide... but Yorkshire Tea bucks the trend|url=http://www.yorkpress.co.uk/news/13576638.Tea_sales_plummet_UK_wide____but_Yorkshire_Tea_bucks_the_trend/?ref=rss|access-date=21 August 2017|work=York Press|date=5 August 2015}}</ref> By September 2017, it was the second best-selling brand behind PG Tips after having overtaken Tetley on sales in the traditional "black tea" market.<ref>{{cite news|last1=Behrens|first1=David|title=How Yorkshire Tea grew from a local brand to be the nation's cup of tea|url=http://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-from-a-local-brand-to-be-the-nation-s-cup-of-tea-1-8736132|access-date=5 September 2017|work=The Yorkshire Post|date=5 September 2017}}</ref> In November 2019, it was revealed that Yorkshire Tea was now the number one selling brand of tea in the United Kingdom with 28% of the traditional black tea market.<ref name="DB">{{cite news |last1=Behrens |first1=David |title=Move over PG – Yorkshire Tea is now Britain's best-selling cuppa |url=https://www.yorkshirepost.co.uk/heritage/move-over-pg-yorkshire-tea-is-now-britain-s-best-selling-cuppa-1-10081015 |access-date=2 November 2019 |work=The Yorkshire Post |date=2 November 2019}}</ref> ==Advertising and popular culture== In 2007, a new TV campaign was created using the line "Try It, You'll See", voiced by [[Bill Nighy]].<ref>{{cite web|url=http://www.billnighy.info/2006/07/21/yorkshire-tea-now-they-really-owe-him-money/ |title=Yorkshire tea: Now they owe him money.|date=21 July 2006|access-date=7 February 2016}}</ref> Starting in 2017, an advertising campaign featuring prominent Yorkshire celebrities in a version of the area for which they're known, such as [[Michael Parkinson]] conducting employment interviews, the [[Kaiser Chiefs]] playing the hold music for incoming telephone calls and [[Sean Bean]] giving motivational speeches to workers.<ref>{{cite web|url=https://www.heart.co.uk/news/quirky/watch-yorkshire-tea-brownlee-parkinson-advert/|title=Ey Up WATCH This! Yorkshire Stars Come Out in Force for AMAZING New Tea Advert|website=Heart}}</ref> Yorkshire Gold is mentioned in the popular Showtime TV series ''[[Homeland (TV series)|Homeland]]'' as a favorite of protagonist [[Sergeant]] [[Nicholas Brody]].<ref>{{cite news|last=Nicholson |first=Rebecca |url=https://www.theguardian.com/tv-and-radio/tvandradioblog/2012/apr/01/homeland-series-one-episode-seven |title=Homeland: series one, episode seven &#124; Television & radio |newspaper=The Guardian |date=1 April 2012 |access-date=30 March 2014}}</ref> Ian Brabbin, tea buyer at Bettys and Taylors of Harrogate said: <blockquote>We were both surprised and delighted to discover that Yorkshire Gold has been given such a starring role in ''Homeland'' and are looking forward to seeing the show when it arrives on our screens here later in the year. We are no strangers to the small screen – Yorkshire Tea has also made a cameo appearance on ''Friends'', not to mention our ever-growing band of celebrity fans such as Noel Gallagher and Alan Carr.<ref>{{cite news |url=http://www.harrogateadvertiser.co.uk/news/harrogate-district/yorkshire-gold-takes-starring-role-in-drama-1-4115544 |title=Yorkshire Gold takes starring role in drama |newspaper=Harrogate Advertiser |date=10 January 2012 |access-date=30 March 2014 }}{{Dead link|date=February 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref></blockquote> Also on the celebrity fan list is [[Russell Crowe]], who posted on [[Twitter]] about the beverage in 2012,<ref>{{cite tweet|user=russellcrowe|author=Russell Crowe|number=262975684870299649|date=29 October 2012|title=Found Yorkshire tea at Myers of Keswick on Hudson Street, NY. Teapot and 1953 Coronation Cup. Aah Tea, it's the ritual perfect for Hurricanes|access-date= 19 December 2013}}</ref> and who visited Yorkshire Tea's headquarters in Harrogate whilst touring with his band.<ref>{{cite news|last1=Newton|first1=Grace|title=Russell Crowe visits Yorkshire Tea factory in Harrogate|url=http://www.yorkshirepost.co.uk/news/russell-crowe-visits-yorkshire-tea-factory-in-harrogate-1-8781774|access-date=2 October 2017|work=The Yorkshire Post|date=1 October 2017}}</ref> Other aficionados include [[Martha Reeves]], who was also featured on the social media site holding Yorkshire Tea paraphernalia,<ref>{{cite tweet|user=Nath_Brudenell|author=Nath Brudenell|number=412280677519093760|date=15 December 2013|title=A real lady.... MARTHA REEVES loves Yorkshire Tea! :::: @YorkshireTea #Brewdenell100|access-date= 19 December 2013}}</ref> and [[Patrick Stewart]] who indicated Yorkshire Gold was his favorite tea during a [[Reddit]] [[/r/IAmA|Ask Me Anything]] session.<ref>{{cite web|url=https://www.reddit.com/r/IAmA/comments/3hq15d/i_am_actor_patrick_stewart_of_yorkshire_xmen_star/cu9jy67|title=I am actor Patrick Stewart of Yorkshire, X-Men, Star Trek, and Blunt Talk. AMA!|publisher= reddit.com |date=20 August 2015|access-date= 20 August 2015}}</ref> In 2013, Yorkshire Tea entered a sponsorship agreement with the [[England and Wales Cricket Board]] of the [[England cricket team]] until October 2015.<ref name="YPFeb13">{{cite news |title=Tie-up with England's cricket team marks big break for Yorkshire Tea |url=https://www.yorkshirepost.co.uk/sport/cricket/tie-englands-cricket-team-marks-big-break-yorkshire-tea-1872293 |access-date=5 September 2021 |work=The Yorkshire Post |date=4 February 2013}}</ref> As an official supporter of the Grand Départ of the [[2014 Tour de France]] in Yorkshire,<ref>{{cite web|title=Sponsors|url=http://www.letour.com/le-tour/2014/us/partners.html|website=Le Tour de France|access-date=23 July 2014|archive-url=https://web.archive.org/web/20140725104044/http://www.letour.com/le-tour/2014/us/partners.html|archive-date=25 July 2014|url-status=dead}}</ref> Yorkshire Tea produced a 30g special edition sample pack rebranded as Yorkshire Thé.<ref>{{cite web|title=Yorkshire Thé|url=http://yorkshiretea.co.uk/blog/2014/06/yorkshire-the/|website=Yorkshire Tea|access-date=23 July 2014|date=18 June 2014|archive-url=https://archive.today/20210905143244/https://yorkshiretea.co.uk/brew-news/yorkshire-the|archive-date=5 September 2021|url-status=live}}</ref> As well as the name change, the orange on the usual box was replaced with [[General classification in the Tour de France|yellow]]. On the hard water variety of the special edition Yorkshire Thé packaging the band remained [[Points classification in the Tour de France|green]]. ==See also== *[[Bettys and Taylors of Harrogate]] ==References== {{Reflist|30em}} ==External links== * [https://www.yorkshiretea.co.uk/ Official website (UK)] * [https://www.yorkshiretea.com.au/ Official website (Australia)] * [https://www.yorkshiretea.com/ Official website (USA)] {{Teas}} [[Category:1886 establishments in England]] [[Category:English brands]] [[Category:English drinks]] [[Category:Tea brands in the United Kingdom]] [[Category:Yorkshire cuisine]] [[Category:Companies based in Harrogate]]'
Unified diff of changes made by edit (edit_diff)
'@@ -23,8 +23,8 @@ '''Yorkshire Tea''' is a [[black tea]] [[Tea blending and additives|blend]] produced by the [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]] since 1977. It became the best-selling tea brand in Britain in 2019.<ref>{{cite web |last1=Behrens |first1=David |title=Move over PG – Yorkshire Tea is now Britain’s best-selling cuppa |url=https://www.yorkshirepost.co.uk/news/move-over-pg-yorkshire-tea-is-now-britains-best-selling-cuppa-1748133 |website=[[The Yorkshire Post]] |access-date=27 March 2024 |date=2 November 2019}}</ref> In 1886 Charles Edward Taylor Founded CE Taylor & Co., later shortened to "Taylors", the company was purchased by 'Betty's Tea Rooms' which today forms Bettys & Taylors Group. Taylors of Harrogate is still based in [[Harrogate]], [[Yorkshire]], in the first '[[Bettys and Taylors of Harrogate#Tea rooms|Betty's' tea room]]. -The group is still owned by the family of Bettys' founder, Fredrick Belmont and is currently chaired by Lesley Wild.<ref>{{cite web|url=http://www.yorkshiretea.co.uk/about-us/yorkshire-tea-who-we-are.php|title=Who We Are|publisher=Bettys & Taylors of Harrogate Limited|access-date=5 July 2014}}</ref> The company is one of the few remaining family tea and coffee merchants in the country, whilst competing with the British-owned [[PG Tips]] ([[Lipton Teas and Infusions]]) and [[Tetley]] ([[Tata Group|Tata]]), where Yorkshire Tea is now the most purchased tea brand in the UK, overtaking [[Twinings]] (a division of [[Associated British Foods]]) and [[Typhoo]].<ref name="YP"/><ref name="DB"/> +The group is still owned by the family of Bettys' founder, Fredrick Belmont, and is currently chaired by Lesley Wild.<ref>{{cite web|url=http://www.yorkshiretea.co.uk/about-us/yorkshire-tea-who-we-are.php|title=Who We Are|publisher=Bettys & Taylors of Harrogate Limited|access-date=5 July 2014}}</ref> The company is one of the few remaining family tea and coffee merchants in the country, whilst competing with the British-owned [[PG Tips]] ([[Lipton Teas and Infusions]]) and [[Tetley]] ([[Tata Group|Tata]]), where Yorkshire Tea is now the most purchased tea brand in the UK, overtaking [[Twinings]] (a division of [[Associated British Foods]]) and [[Typhoo]].<ref name="YP"/><ref name="DB"/> == Products == -[[File:Yorkshire Tea area at the Stray Harrogate (geograph 6281833).jpg|thumb|Yorkshire Tea area at the Stray Harrogate]] +[[File:Yorkshire Tea area at the Stray Harrogate (geography 6281833).jpg|thumb|Yorkshire Tea area at the Stray Harrogate]] Yorkshire Tea uses varieties of tea grown in [[India]], [[Sri Lanka]], and [[Kenya]], blended to form eight blends: Yorkshire Tea, @@ -37,11 +37,11 @@ Toast and Jam Brew. -In 2016 the brand launched Breakfast Brew, Breaktime Brew and the decaffeinated Bedtime Brew.<ref>{{cite web |author1=News Desk |title=Yorkshire Tea to 'shake up' tea market with new speciality brews |url= https://www.foodbev.com/news/yorkshire-tea-to-shake-up-tea-market-with-new-speciality-blends/ |website=FoodBev Media |access-date=11 May 2021 |date=29 July 2016}}</ref> -Yorkshire Tea introduced Biscuit Brew, a malty flavoured tea, to its range in 2018 and Toast and Jam Brew in 2020.<ref>{{cite web |last1=Selwood |first1=Daniel |title=Yorkshire Tea adds 'malty' Biscuit Brew to speciality black tea lineup |url=https://www.thegrocer.co.uk/new-product-development/yorkshire-tea-adds-malty-biscuit-brew-to-black-tea-lineup/564668.article |website=The Grocer |access-date=4 February 2021 |date=20 March 2018}}</ref><ref>{{cite web |last1=Jeeves |first1=Paul |title=Harrogate's Yorkshire Tea unveils new specialty 'jam on toast' blend for Asda |url=https://www.yorkshirepost.co.uk/business/harrogates-yorkshire-tea-unveils-new-specialty-jam-toast-blend-asda-2978142 |website=Yorkshire Post |access-date=4 February 2021 |date=21 September 2020}}</ref> +In 2016 the brand launched Breakfast Brew, Breaktime Brew, and the decaffeinated Bedtime Brew.<ref>{{cite web |author1=News Desk |title=Yorkshire Tea to 'shake up' tea market with new specialty brews |url= https://www.foodbev.com/news/yorkshire-tea-to-shake-up-tea-market-with-new-speciality-blends/ |website=FoodBev Media |access-date=11 May 2021 |date=29 July 2016}}</ref> +Yorkshire Tea introduced Biscuit Brew, a malty-flavoured tea, to its range in 2018 and Toast and Jam Brew in 2020.<ref>{{cite web |last1=Selwood |first1=Daniel |title=Yorkshire Tea adds 'malty' Biscuit Brew to specialty black tea lineup |url=https://www.thegrocer.co.uk/new-product-development/yorkshire-tea-adds-malty-biscuit-brew-to-black-tea-lineup/564668.article |website=The Grocer |access-date=4 February 2021 |date=20 March 2018}}</ref><ref>{{cite web |last1=Jeeves |first1=Paul |title=Harrogate's Yorkshire Tea unveils new specialty 'jam on toast' blend for Asda |url=https://www.yorkshirepost.co.uk/business/harrogates-yorkshire-tea-unveils-new-specialty-jam-toast-blend-asda-2978142 |website=Yorkshire Post |access-date=4 February 2021 |date=21 September 2020}}</ref> ==History== -Charles Edward Taylor and his brother created their company, CE Taylor & Co., in 1886 which was later shortened to "Taylor's". The brothers later opened "Tea Kiosks" in the [[Yorkshire]] towns of [[Harrogate]] and [[Ilkley]], and in 1962, local tea room competitor 'Betty's' took over 'Taylor's', renamed it 'Taylors of Harrogate' and formed the [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]], which is still owned by the family of Fredrick Belmont, who founded 'Bettys Tea Rooms'. The Group now uses the 'Bettys' and 'Taylors' brands in a number of industries including Yorkshire Tea and Taylors Coffee Merchants under the 'Taylors of Harrogate' name and Bettys Tea Rooms, Bettys Cookery School and Bettys Confectionery under the 'Bettys' brand. +Charles Edward Taylor and his brother created their company, CE Taylor & Co., in 1886 which was later shortened to "Taylor's". The brothers later opened "Tea Kiosks" in the [[Yorkshire]] towns of [[Harrogate]] and [[Ilkley]], and in 1962, local tearoom competitor 'Bettys' took over 'Taylor's', renamed it 'Taylors of Harrogate' and formed the [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]], which is still owned by the family of Fredrick Belmont, who founded 'Bettys Tea Rooms'. The Group now uses the 'Bettys' and 'Taylors' brands in several industries including Yorkshire Tea and Taylors Coffee Merchants under the 'Taylors of Harrogate' name and Bettys Tea Rooms, Bettys Cookery School, and Bettys Confectionery under the 'Bettys' brand. -Yorkshire Tea as a brand was launched in 1977, originally conceived as a "Yorkshire blend for Yorkshire people".<ref name="YPSep17">{{cite news |title=How Yorkshire Tea grew from a local brand to be the nation's cup of tea |url=https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |access-date=5 September 2021 |work=[[The Yorkshire Post]] |date=5 September 2017 |archive-url=https://archive.today/20210905144142/https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |archive-date=5 September 2021 |url-status=live }}</ref> In the early days different blends were created and sold for different regions of Yorkshire where the hardness / softness of the water varied. Over time, and as the scale of the brand grew to be fully national, the product has evolved to one single blend in the standard orange-coloured pack. However, it retains a [[hard water]] variant in green-coloured packs to cater for those who live in hard water areas of the UK. +Yorkshire Tea as a brand was launched in 1977, originally conceived as a "Yorkshire blend for Yorkshire people".<ref name="YPSep17">{{cite news |title=How Yorkshire Tea grew from a local brand to be the nation's cup of tea |url=https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |access-date=5 September 2021 |work=[[The Yorkshire Post]] |date=5 September 2017 |archive-url=https://archive.today/20210905144142/https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |archive-date=5 September 2021 |url-status=live }}</ref> In the early day's different blends were created and sold for different regions of Yorkshire where the hardness/softness of the water varied. Over time, and as the scale of the brand grew to be fully national, the product has evolved to one single blend in the standard orange-colored pack. However, it retains a [[hard water]] variant in green-colored packs to cater to those who live in hard water areas of the UK. When [[Safeway (UK)|Safeway]] was taken over by [[West Yorkshire]]-based [[Morrisons]] in 2004, commentators in the London press noted the amount of shelf space in one former Safeway store that was suddenly given over to Yorkshire Tea.<ref>{{cite news | title = Safeway stayaway | url = http://business.timesonline.co.uk/tol/business/columnists/article471973.ece | newspaper = The Times | date = 20 August 2004 | access-date = 15 July 2007 | location=London | first=Dominic | last=Walsh}} {{subscription required}}</ref> @@ -53,9 +53,9 @@ ==Advertising and popular culture== -In 2007, a new TV campaign was created using the line "Try It, You'll See", voiced by [[Bill Nighy]].<ref>{{cite web|url=http://www.billnighy.info/2006/07/21/yorkshire-tea-now-they-really-owe-him-money/ |title=Yorkshire tea : Now they really owe him money.|date=21 July 2006|access-date=7 February 2016}}</ref> Starting in 2017, an advertising campaign featuring prominent Yorkshire celebrities in a version of the area for which they're known, such as [[Michael Parkinson]] conducting employment interviews, the [[Kaiser Chiefs]] playing the hold music for incoming telephone calls and [[Sean Bean]] giving motivational speeches to workers.<ref>{{cite web|url=https://www.heart.co.uk/news/quirky/watch-yorkshire-tea-brownlee-parkinson-advert/|title=Ey Up WATCH This! Yorkshire Stars Come Out In Force For AMAZING New Tea Advert|website=Heart}}</ref> +In 2007, a new TV campaign was created using the line "Try It, You'll See", voiced by [[Bill Nighy]].<ref>{{cite web|url=http://www.billnighy.info/2006/07/21/yorkshire-tea-now-they-really-owe-him-money/ |title=Yorkshire tea: Now they owe him money.|date=21 July 2006|access-date=7 February 2016}}</ref> Starting in 2017, an advertising campaign featuring prominent Yorkshire celebrities in a version of the area for which they're known, such as [[Michael Parkinson]] conducting employment interviews, the [[Kaiser Chiefs]] playing the hold music for incoming telephone calls and [[Sean Bean]] giving motivational speeches to workers.<ref>{{cite web|url=https://www.heart.co.uk/news/quirky/watch-yorkshire-tea-brownlee-parkinson-advert/|title=Ey Up WATCH This! Yorkshire Stars Come Out in Force for AMAZING New Tea Advert|website=Heart}}</ref> -Yorkshire Gold is mentioned in the popular Showtime TV series ''[[Homeland (TV series)|Homeland]]'' as a favourite of protagonist [[Sergeant]] [[Nicholas Brody]].<ref>{{cite news|last=Nicholson |first=Rebecca |url=https://www.theguardian.com/tv-and-radio/tvandradioblog/2012/apr/01/homeland-series-one-episode-seven |title=Homeland: series one, episode seven &#124; Television & radio |newspaper=The Guardian |date=1 April 2012 |access-date=30 March 2014}}</ref> Ian Brabbin, tea buyer at Bettys and Taylors of Harrogate said: <blockquote>We were both surprised and delighted to discover that Yorkshire Gold has been given such a starring role in ''Homeland'' and are looking forward to seeing the show when it arrives on our screens here later in the year. We are no strangers to the small screen – Yorkshire Tea has also made a cameo appearance on ''Friends'', not to mention our ever growing band of celebrity fans such as Noel Gallagher and Alan Carr.<ref>{{cite news |url=http://www.harrogateadvertiser.co.uk/news/harrogate-district/yorkshire-gold-takes-starring-role-in-drama-1-4115544 |title=Yorkshire Gold takes starring role in drama |newspaper=Harrogate Advertiser |date=10 January 2012 |access-date=30 March 2014 }}{{Dead link|date=February 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref></blockquote> +Yorkshire Gold is mentioned in the popular Showtime TV series ''[[Homeland (TV series)|Homeland]]'' as a favorite of protagonist [[Sergeant]] [[Nicholas Brody]].<ref>{{cite news|last=Nicholson |first=Rebecca |url=https://www.theguardian.com/tv-and-radio/tvandradioblog/2012/apr/01/homeland-series-one-episode-seven |title=Homeland: series one, episode seven &#124; Television & radio |newspaper=The Guardian |date=1 April 2012 |access-date=30 March 2014}}</ref> Ian Brabbin, tea buyer at Bettys and Taylors of Harrogate said: <blockquote>We were both surprised and delighted to discover that Yorkshire Gold has been given such a starring role in ''Homeland'' and are looking forward to seeing the show when it arrives on our screens here later in the year. We are no strangers to the small screen – Yorkshire Tea has also made a cameo appearance on ''Friends'', not to mention our ever-growing band of celebrity fans such as Noel Gallagher and Alan Carr.<ref>{{cite news |url=http://www.harrogateadvertiser.co.uk/news/harrogate-district/yorkshire-gold-takes-starring-role-in-drama-1-4115544 |title=Yorkshire Gold takes starring role in drama |newspaper=Harrogate Advertiser |date=10 January 2012 |access-date=30 March 2014 }}{{Dead link|date=February 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref></blockquote> -Also on the celebrity fan list are [[Russell Crowe]], who posted on [[Twitter]] about the beverage in 2012,<ref>{{cite tweet|user=russellcrowe|author=Russell Crowe|number=262975684870299649|date=29 October 2012|title=Found Yorkshire tea at Myers of Keswick on Hudson Street, NY. Teapot and 1953 coronation cup. Aah Tea, it's the ritual perfect for Hurricanes|access-date= 19 December 2013}}</ref> and who visited Yorkshire Tea's headquarters in Harrogate whilst touring with his band.<ref>{{cite news|last1=Newton|first1=Grace|title=Russell Crowe visits Yorkshire Tea factory in Harrogate|url=http://www.yorkshirepost.co.uk/news/russell-crowe-visits-yorkshire-tea-factory-in-harrogate-1-8781774|access-date=2 October 2017|work=The Yorkshire Post|date=1 October 2017}}</ref> Other aficionados include [[Martha Reeves]], who was also featured on the social media site holding Yorkshire Tea paraphernalia,<ref>{{cite tweet|user=Nath_Brudenell|author=Nath Brudenell|number=412280677519093760|date=15 December 2013|title=A real lady.... MARTHA REEVES loves Yorkshire Tea! :::: @YorkshireTea #Brewdenell100|access-date= 19 December 2013}}</ref> and [[Patrick Stewart]] who indicated Yorkshire Gold was his favourite tea during a [[Reddit]] [[/r/IAmA|Ask Me Anything]] session.<ref>{{cite web|url=https://www.reddit.com/r/IAmA/comments/3hq15d/i_am_actor_patrick_stewart_of_yorkshire_xmen_star/cu9jy67|title=I am actor Patrick Stewart of Yorkshire, X-Men, Star Trek and Blunt Talk. AMA!|publisher= reddit.com |date=20 August 2015|access-date= 20 August 2015}}</ref> +Also on the celebrity fan list is [[Russell Crowe]], who posted on [[Twitter]] about the beverage in 2012,<ref>{{cite tweet|user=russellcrowe|author=Russell Crowe|number=262975684870299649|date=29 October 2012|title=Found Yorkshire tea at Myers of Keswick on Hudson Street, NY. Teapot and 1953 Coronation Cup. Aah Tea, it's the ritual perfect for Hurricanes|access-date= 19 December 2013}}</ref> and who visited Yorkshire Tea's headquarters in Harrogate whilst touring with his band.<ref>{{cite news|last1=Newton|first1=Grace|title=Russell Crowe visits Yorkshire Tea factory in Harrogate|url=http://www.yorkshirepost.co.uk/news/russell-crowe-visits-yorkshire-tea-factory-in-harrogate-1-8781774|access-date=2 October 2017|work=The Yorkshire Post|date=1 October 2017}}</ref> Other aficionados include [[Martha Reeves]], who was also featured on the social media site holding Yorkshire Tea paraphernalia,<ref>{{cite tweet|user=Nath_Brudenell|author=Nath Brudenell|number=412280677519093760|date=15 December 2013|title=A real lady.... MARTHA REEVES loves Yorkshire Tea! :::: @YorkshireTea #Brewdenell100|access-date= 19 December 2013}}</ref> and [[Patrick Stewart]] who indicated Yorkshire Gold was his favorite tea during a [[Reddit]] [[/r/IAmA|Ask Me Anything]] session.<ref>{{cite web|url=https://www.reddit.com/r/IAmA/comments/3hq15d/i_am_actor_patrick_stewart_of_yorkshire_xmen_star/cu9jy67|title=I am actor Patrick Stewart of Yorkshire, X-Men, Star Trek, and Blunt Talk. AMA!|publisher= reddit.com |date=20 August 2015|access-date= 20 August 2015}}</ref> In 2013, Yorkshire Tea entered a sponsorship agreement with the [[England and Wales Cricket Board]] of the [[England cricket team]] until October 2015.<ref name="YPFeb13">{{cite news |title=Tie-up with England's cricket team marks big break for Yorkshire Tea |url=https://www.yorkshirepost.co.uk/sport/cricket/tie-englands-cricket-team-marks-big-break-yorkshire-tea-1872293 |access-date=5 September 2021 |work=The Yorkshire Post |date=4 February 2013}}</ref> As an official supporter of the Grand Départ of the [[2014 Tour de France]] in Yorkshire,<ref>{{cite web|title=Sponsors|url=http://www.letour.com/le-tour/2014/us/partners.html|website=Le Tour de France|access-date=23 July 2014|archive-url=https://web.archive.org/web/20140725104044/http://www.letour.com/le-tour/2014/us/partners.html|archive-date=25 July 2014|url-status=dead}}</ref> Yorkshire Tea produced a 30g special edition sample pack rebranded as Yorkshire Thé.<ref>{{cite web|title=Yorkshire Thé|url=http://yorkshiretea.co.uk/blog/2014/06/yorkshire-the/|website=Yorkshire Tea|access-date=23 July 2014|date=18 June 2014|archive-url=https://archive.today/20210905143244/https://yorkshiretea.co.uk/brew-news/yorkshire-the|archive-date=5 September 2021|url-status=live}}</ref> As well as the name change, the orange on the usual box was replaced with [[General classification in the Tour de France|yellow]]. On the hard water variety of the special edition Yorkshire Thé packaging the band remained [[Points classification in the Tour de France|green]]. '
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[ 0 => 'The group is still owned by the family of Bettys' founder, Fredrick Belmont, and is currently chaired by Lesley Wild.<ref>{{cite web|url=http://www.yorkshiretea.co.uk/about-us/yorkshire-tea-who-we-are.php|title=Who We Are|publisher=Bettys & Taylors of Harrogate Limited|access-date=5 July 2014}}</ref> The company is one of the few remaining family tea and coffee merchants in the country, whilst competing with the British-owned [[PG Tips]] ([[Lipton Teas and Infusions]]) and [[Tetley]] ([[Tata Group|Tata]]), where Yorkshire Tea is now the most purchased tea brand in the UK, overtaking [[Twinings]] (a division of [[Associated British Foods]]) and [[Typhoo]].<ref name="YP"/><ref name="DB"/>', 1 => '[[File:Yorkshire Tea area at the Stray Harrogate (geography 6281833).jpg|thumb|Yorkshire Tea area at the Stray Harrogate]]', 2 => 'In 2016 the brand launched Breakfast Brew, Breaktime Brew, and the decaffeinated Bedtime Brew.<ref>{{cite web |author1=News Desk |title=Yorkshire Tea to 'shake up' tea market with new specialty brews |url= https://www.foodbev.com/news/yorkshire-tea-to-shake-up-tea-market-with-new-speciality-blends/ |website=FoodBev Media |access-date=11 May 2021 |date=29 July 2016}}</ref> ', 3 => 'Yorkshire Tea introduced Biscuit Brew, a malty-flavoured tea, to its range in 2018 and Toast and Jam Brew in 2020.<ref>{{cite web |last1=Selwood |first1=Daniel |title=Yorkshire Tea adds 'malty' Biscuit Brew to specialty black tea lineup |url=https://www.thegrocer.co.uk/new-product-development/yorkshire-tea-adds-malty-biscuit-brew-to-black-tea-lineup/564668.article |website=The Grocer |access-date=4 February 2021 |date=20 March 2018}}</ref><ref>{{cite web |last1=Jeeves |first1=Paul |title=Harrogate's Yorkshire Tea unveils new specialty 'jam on toast' blend for Asda |url=https://www.yorkshirepost.co.uk/business/harrogates-yorkshire-tea-unveils-new-specialty-jam-toast-blend-asda-2978142 |website=Yorkshire Post |access-date=4 February 2021 |date=21 September 2020}}</ref>', 4 => 'Charles Edward Taylor and his brother created their company, CE Taylor & Co., in 1886 which was later shortened to "Taylor's". The brothers later opened "Tea Kiosks" in the [[Yorkshire]] towns of [[Harrogate]] and [[Ilkley]], and in 1962, local tearoom competitor 'Bettys' took over 'Taylor's', renamed it 'Taylors of Harrogate' and formed the [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]], which is still owned by the family of Fredrick Belmont, who founded 'Bettys Tea Rooms'. The Group now uses the 'Bettys' and 'Taylors' brands in several industries including Yorkshire Tea and Taylors Coffee Merchants under the 'Taylors of Harrogate' name and Bettys Tea Rooms, Bettys Cookery School, and Bettys Confectionery under the 'Bettys' brand.', 5 => 'Yorkshire Tea as a brand was launched in 1977, originally conceived as a "Yorkshire blend for Yorkshire people".<ref name="YPSep17">{{cite news |title=How Yorkshire Tea grew from a local brand to be the nation's cup of tea |url=https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |access-date=5 September 2021 |work=[[The Yorkshire Post]] |date=5 September 2017 |archive-url=https://archive.today/20210905144142/https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |archive-date=5 September 2021 |url-status=live }}</ref> In the early day's different blends were created and sold for different regions of Yorkshire where the hardness/softness of the water varied. Over time, and as the scale of the brand grew to be fully national, the product has evolved to one single blend in the standard orange-colored pack. However, it retains a [[hard water]] variant in green-colored packs to cater to those who live in hard water areas of the UK.', 6 => 'In 2007, a new TV campaign was created using the line "Try It, You'll See", voiced by [[Bill Nighy]].<ref>{{cite web|url=http://www.billnighy.info/2006/07/21/yorkshire-tea-now-they-really-owe-him-money/ |title=Yorkshire tea: Now they owe him money.|date=21 July 2006|access-date=7 February 2016}}</ref> Starting in 2017, an advertising campaign featuring prominent Yorkshire celebrities in a version of the area for which they're known, such as [[Michael Parkinson]] conducting employment interviews, the [[Kaiser Chiefs]] playing the hold music for incoming telephone calls and [[Sean Bean]] giving motivational speeches to workers.<ref>{{cite web|url=https://www.heart.co.uk/news/quirky/watch-yorkshire-tea-brownlee-parkinson-advert/|title=Ey Up WATCH This! Yorkshire Stars Come Out in Force for AMAZING New Tea Advert|website=Heart}}</ref>', 7 => 'Yorkshire Gold is mentioned in the popular Showtime TV series ''[[Homeland (TV series)|Homeland]]'' as a favorite of protagonist [[Sergeant]] [[Nicholas Brody]].<ref>{{cite news|last=Nicholson |first=Rebecca |url=https://www.theguardian.com/tv-and-radio/tvandradioblog/2012/apr/01/homeland-series-one-episode-seven |title=Homeland: series one, episode seven &#124; Television & radio |newspaper=The Guardian |date=1 April 2012 |access-date=30 March 2014}}</ref> Ian Brabbin, tea buyer at Bettys and Taylors of Harrogate said: <blockquote>We were both surprised and delighted to discover that Yorkshire Gold has been given such a starring role in ''Homeland'' and are looking forward to seeing the show when it arrives on our screens here later in the year. We are no strangers to the small screen – Yorkshire Tea has also made a cameo appearance on ''Friends'', not to mention our ever-growing band of celebrity fans such as Noel Gallagher and Alan Carr.<ref>{{cite news |url=http://www.harrogateadvertiser.co.uk/news/harrogate-district/yorkshire-gold-takes-starring-role-in-drama-1-4115544 |title=Yorkshire Gold takes starring role in drama |newspaper=Harrogate Advertiser |date=10 January 2012 |access-date=30 March 2014 }}{{Dead link|date=February 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref></blockquote>', 8 => 'Also on the celebrity fan list is [[Russell Crowe]], who posted on [[Twitter]] about the beverage in 2012,<ref>{{cite tweet|user=russellcrowe|author=Russell Crowe|number=262975684870299649|date=29 October 2012|title=Found Yorkshire tea at Myers of Keswick on Hudson Street, NY. Teapot and 1953 Coronation Cup. Aah Tea, it's the ritual perfect for Hurricanes|access-date= 19 December 2013}}</ref> and who visited Yorkshire Tea's headquarters in Harrogate whilst touring with his band.<ref>{{cite news|last1=Newton|first1=Grace|title=Russell Crowe visits Yorkshire Tea factory in Harrogate|url=http://www.yorkshirepost.co.uk/news/russell-crowe-visits-yorkshire-tea-factory-in-harrogate-1-8781774|access-date=2 October 2017|work=The Yorkshire Post|date=1 October 2017}}</ref> Other aficionados include [[Martha Reeves]], who was also featured on the social media site holding Yorkshire Tea paraphernalia,<ref>{{cite tweet|user=Nath_Brudenell|author=Nath Brudenell|number=412280677519093760|date=15 December 2013|title=A real lady.... MARTHA REEVES loves Yorkshire Tea! :::: @YorkshireTea #Brewdenell100|access-date= 19 December 2013}}</ref> and [[Patrick Stewart]] who indicated Yorkshire Gold was his favorite tea during a [[Reddit]] [[/r/IAmA|Ask Me Anything]] session.<ref>{{cite web|url=https://www.reddit.com/r/IAmA/comments/3hq15d/i_am_actor_patrick_stewart_of_yorkshire_xmen_star/cu9jy67|title=I am actor Patrick Stewart of Yorkshire, X-Men, Star Trek, and Blunt Talk. AMA!|publisher= reddit.com |date=20 August 2015|access-date= 20 August 2015}}</ref>' ]
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[ 0 => 'The group is still owned by the family of Bettys' founder, Fredrick Belmont and is currently chaired by Lesley Wild.<ref>{{cite web|url=http://www.yorkshiretea.co.uk/about-us/yorkshire-tea-who-we-are.php|title=Who We Are|publisher=Bettys & Taylors of Harrogate Limited|access-date=5 July 2014}}</ref> The company is one of the few remaining family tea and coffee merchants in the country, whilst competing with the British-owned [[PG Tips]] ([[Lipton Teas and Infusions]]) and [[Tetley]] ([[Tata Group|Tata]]), where Yorkshire Tea is now the most purchased tea brand in the UK, overtaking [[Twinings]] (a division of [[Associated British Foods]]) and [[Typhoo]].<ref name="YP"/><ref name="DB"/>', 1 => '[[File:Yorkshire Tea area at the Stray Harrogate (geograph 6281833).jpg|thumb|Yorkshire Tea area at the Stray Harrogate]]', 2 => 'In 2016 the brand launched Breakfast Brew, Breaktime Brew and the decaffeinated Bedtime Brew.<ref>{{cite web |author1=News Desk |title=Yorkshire Tea to 'shake up' tea market with new speciality brews |url= https://www.foodbev.com/news/yorkshire-tea-to-shake-up-tea-market-with-new-speciality-blends/ |website=FoodBev Media |access-date=11 May 2021 |date=29 July 2016}}</ref> ', 3 => 'Yorkshire Tea introduced Biscuit Brew, a malty flavoured tea, to its range in 2018 and Toast and Jam Brew in 2020.<ref>{{cite web |last1=Selwood |first1=Daniel |title=Yorkshire Tea adds 'malty' Biscuit Brew to speciality black tea lineup |url=https://www.thegrocer.co.uk/new-product-development/yorkshire-tea-adds-malty-biscuit-brew-to-black-tea-lineup/564668.article |website=The Grocer |access-date=4 February 2021 |date=20 March 2018}}</ref><ref>{{cite web |last1=Jeeves |first1=Paul |title=Harrogate's Yorkshire Tea unveils new specialty 'jam on toast' blend for Asda |url=https://www.yorkshirepost.co.uk/business/harrogates-yorkshire-tea-unveils-new-specialty-jam-toast-blend-asda-2978142 |website=Yorkshire Post |access-date=4 February 2021 |date=21 September 2020}}</ref>', 4 => 'Charles Edward Taylor and his brother created their company, CE Taylor & Co., in 1886 which was later shortened to "Taylor's". The brothers later opened "Tea Kiosks" in the [[Yorkshire]] towns of [[Harrogate]] and [[Ilkley]], and in 1962, local tea room competitor 'Betty's' took over 'Taylor's', renamed it 'Taylors of Harrogate' and formed the [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]], which is still owned by the family of Fredrick Belmont, who founded 'Bettys Tea Rooms'. The Group now uses the 'Bettys' and 'Taylors' brands in a number of industries including Yorkshire Tea and Taylors Coffee Merchants under the 'Taylors of Harrogate' name and Bettys Tea Rooms, Bettys Cookery School and Bettys Confectionery under the 'Bettys' brand.', 5 => 'Yorkshire Tea as a brand was launched in 1977, originally conceived as a "Yorkshire blend for Yorkshire people".<ref name="YPSep17">{{cite news |title=How Yorkshire Tea grew from a local brand to be the nation's cup of tea |url=https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |access-date=5 September 2021 |work=[[The Yorkshire Post]] |date=5 September 2017 |archive-url=https://archive.today/20210905144142/https://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-local-brand-be-nations-cup-tea-840987 |archive-date=5 September 2021 |url-status=live }}</ref> In the early days different blends were created and sold for different regions of Yorkshire where the hardness / softness of the water varied. Over time, and as the scale of the brand grew to be fully national, the product has evolved to one single blend in the standard orange-coloured pack. However, it retains a [[hard water]] variant in green-coloured packs to cater for those who live in hard water areas of the UK.', 6 => 'In 2007, a new TV campaign was created using the line "Try It, You'll See", voiced by [[Bill Nighy]].<ref>{{cite web|url=http://www.billnighy.info/2006/07/21/yorkshire-tea-now-they-really-owe-him-money/ |title=Yorkshire tea : Now they really owe him money.|date=21 July 2006|access-date=7 February 2016}}</ref> Starting in 2017, an advertising campaign featuring prominent Yorkshire celebrities in a version of the area for which they're known, such as [[Michael Parkinson]] conducting employment interviews, the [[Kaiser Chiefs]] playing the hold music for incoming telephone calls and [[Sean Bean]] giving motivational speeches to workers.<ref>{{cite web|url=https://www.heart.co.uk/news/quirky/watch-yorkshire-tea-brownlee-parkinson-advert/|title=Ey Up WATCH This! Yorkshire Stars Come Out In Force For AMAZING New Tea Advert|website=Heart}}</ref>', 7 => 'Yorkshire Gold is mentioned in the popular Showtime TV series ''[[Homeland (TV series)|Homeland]]'' as a favourite of protagonist [[Sergeant]] [[Nicholas Brody]].<ref>{{cite news|last=Nicholson |first=Rebecca |url=https://www.theguardian.com/tv-and-radio/tvandradioblog/2012/apr/01/homeland-series-one-episode-seven |title=Homeland: series one, episode seven &#124; Television & radio |newspaper=The Guardian |date=1 April 2012 |access-date=30 March 2014}}</ref> Ian Brabbin, tea buyer at Bettys and Taylors of Harrogate said: <blockquote>We were both surprised and delighted to discover that Yorkshire Gold has been given such a starring role in ''Homeland'' and are looking forward to seeing the show when it arrives on our screens here later in the year. We are no strangers to the small screen – Yorkshire Tea has also made a cameo appearance on ''Friends'', not to mention our ever growing band of celebrity fans such as Noel Gallagher and Alan Carr.<ref>{{cite news |url=http://www.harrogateadvertiser.co.uk/news/harrogate-district/yorkshire-gold-takes-starring-role-in-drama-1-4115544 |title=Yorkshire Gold takes starring role in drama |newspaper=Harrogate Advertiser |date=10 January 2012 |access-date=30 March 2014 }}{{Dead link|date=February 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref></blockquote>', 8 => 'Also on the celebrity fan list are [[Russell Crowe]], who posted on [[Twitter]] about the beverage in 2012,<ref>{{cite tweet|user=russellcrowe|author=Russell Crowe|number=262975684870299649|date=29 October 2012|title=Found Yorkshire tea at Myers of Keswick on Hudson Street, NY. Teapot and 1953 coronation cup. Aah Tea, it's the ritual perfect for Hurricanes|access-date= 19 December 2013}}</ref> and who visited Yorkshire Tea's headquarters in Harrogate whilst touring with his band.<ref>{{cite news|last1=Newton|first1=Grace|title=Russell Crowe visits Yorkshire Tea factory in Harrogate|url=http://www.yorkshirepost.co.uk/news/russell-crowe-visits-yorkshire-tea-factory-in-harrogate-1-8781774|access-date=2 October 2017|work=The Yorkshire Post|date=1 October 2017}}</ref> Other aficionados include [[Martha Reeves]], who was also featured on the social media site holding Yorkshire Tea paraphernalia,<ref>{{cite tweet|user=Nath_Brudenell|author=Nath Brudenell|number=412280677519093760|date=15 December 2013|title=A real lady.... MARTHA REEVES loves Yorkshire Tea! :::: @YorkshireTea #Brewdenell100|access-date= 19 December 2013}}</ref> and [[Patrick Stewart]] who indicated Yorkshire Gold was his favourite tea during a [[Reddit]] [[/r/IAmA|Ask Me Anything]] session.<ref>{{cite web|url=https://www.reddit.com/r/IAmA/comments/3hq15d/i_am_actor_patrick_stewart_of_yorkshire_xmen_star/cu9jy67|title=I am actor Patrick Stewart of Yorkshire, X-Men, Star Trek and Blunt Talk. AMA!|publisher= reddit.com |date=20 August 2015|access-date= 20 August 2015}}</ref>' ]
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'<div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Black tea blend</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1229112069">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}body.skin-minerva .mw-parser-output .infobox-header,body.skin-minerva .mw-parser-output .infobox-subheader,body.skin-minerva .mw-parser-output .infobox-above,body.skin-minerva .mw-parser-output .infobox-title,body.skin-minerva .mw-parser-output .infobox-image,body.skin-minerva .mw-parser-output .infobox-full-data,body.skin-minerva .mw-parser-output .infobox-below{text-align:center}html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><table class="infobox hproduct"><caption class="infobox-title fn">Yorkshire Tea</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Yorkshire_Tea_Logo.png" class="mw-file-description"><img src="/media/wikipedia/en/7/7f/Yorkshire_Tea_Logo.png" decoding="async" width="186" height="88" class="mw-file-element" data-file-width="186" data-file-height="88" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Product type</th><td class="infobox-data type"><a href="/wiki/Tea" title="Tea">Tea</a></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data brand"><a href="/wiki/Bettys_and_Taylors_of_Harrogate" title="Bettys and Taylors of Harrogate">Bettys &amp; Taylors Group</a></td></tr><tr><th scope="row" class="infobox-label">Produced&#160;by</th><td class="infobox-data">Taylors of Harrogate</td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data">England</td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">1977</td></tr><tr><th scope="row" class="infobox-label">Tagline</th><td class="infobox-data"><span class="nowrap">"Where everything's done proper"</span> <br /> "Let's have a proper brew"</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="http://www.yorkshiretea.co.uk">www<wbr />.yorkshiretea<wbr />.co<wbr />.uk</a></span></td></tr></tbody></table> <p><b>Yorkshire Tea</b> is a <a href="/wiki/Black_tea" title="Black tea">black tea</a> <a href="/wiki/Tea_blending_and_additives" title="Tea blending and additives">blend</a> produced by the <a href="/wiki/Bettys_and_Taylors_of_Harrogate" title="Bettys and Taylors of Harrogate">Bettys &amp; Taylors Group</a> since 1977. It became the best-selling tea brand in Britain in 2019.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1">&#91;1&#93;</a></sup> In 1886 Charles Edward Taylor Founded CE Taylor &amp; Co., later shortened to "Taylors", the company was purchased by 'Betty's Tea Rooms' which today forms Bettys &amp; Taylors Group. Taylors of Harrogate is still based in <a href="/wiki/Harrogate" title="Harrogate">Harrogate</a>, <a href="/wiki/Yorkshire" title="Yorkshire">Yorkshire</a>, in the first '<a href="/wiki/Bettys_and_Taylors_of_Harrogate#Tea_rooms" title="Bettys and Taylors of Harrogate">Betty's' tea room</a>. </p><p>The group is still owned by the family of Bettys' founder, Fredrick Belmont, and is currently chaired by Lesley Wild.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2">&#91;2&#93;</a></sup> The company is one of the few remaining family tea and coffee merchants in the country, whilst competing with the British-owned <a href="/wiki/PG_Tips" title="PG Tips">PG Tips</a> (<a href="/wiki/Lipton_Teas_and_Infusions" title="Lipton Teas and Infusions">Lipton Teas and Infusions</a>) and <a href="/wiki/Tetley" title="Tetley">Tetley</a> (<a href="/wiki/Tata_Group" title="Tata Group">Tata</a>), where Yorkshire Tea is now the most purchased tea brand in the UK, overtaking <a href="/wiki/Twinings" title="Twinings">Twinings</a> (a division of <a href="/wiki/Associated_British_Foods" title="Associated British Foods">Associated British Foods</a>) and <a href="/wiki/Typhoo" title="Typhoo">Typhoo</a>.<sup id="cite_ref-YP_3-0" class="reference"><a href="#cite_note-YP-3">&#91;3&#93;</a></sup><sup id="cite_ref-DB_4-0" class="reference"><a href="#cite_note-DB-4">&#91;4&#93;</a></sup> </p> <div id="toc" class="toc" role="navigation" aria-labelledby="mw-toc-heading"><input type="checkbox" role="button" id="toctogglecheckbox" class="toctogglecheckbox" style="display:none" /><div class="toctitle" lang="en" dir="ltr"><h2 id="mw-toc-heading">Contents</h2><span class="toctogglespan"><label class="toctogglelabel" for="toctogglecheckbox"></label></span></div> <ul> <li class="toclevel-1 tocsection-1"><a href="#Products"><span class="tocnumber">1</span> <span class="toctext">Products</span></a></li> <li class="toclevel-1 tocsection-2"><a href="#History"><span class="tocnumber">2</span> <span class="toctext">History</span></a></li> <li class="toclevel-1 tocsection-3"><a href="#Advertising_and_popular_culture"><span class="tocnumber">3</span> <span class="toctext">Advertising and popular culture</span></a></li> <li class="toclevel-1 tocsection-4"><a href="#See_also"><span class="tocnumber">4</span> <span class="toctext">See also</span></a></li> <li class="toclevel-1 tocsection-5"><a href="#References"><span class="tocnumber">5</span> <span class="toctext">References</span></a></li> <li class="toclevel-1 tocsection-6"><a href="#External_links"><span class="tocnumber">6</span> <span class="toctext">External links</span></a></li> </ul> </div> <h2><span class="mw-headline" id="Products">Products</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Yorkshire_Tea&amp;action=edit&amp;section=1" title="Edit section: Products"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2> <figure class="mw-default-size" typeof="mw:Error mw:File/Thumb"><a href="/wiki/Special:Upload?wpDestFile=Yorkshire_Tea_area_at_the_Stray_Harrogate_(geography_6281833).jpg" class="new" title="File:Yorkshire Tea area at the Stray Harrogate (geography 6281833).jpg"><span class="mw-file-element mw-broken-media" data-width="180">File:Yorkshire Tea area at the Stray Harrogate (geography 6281833).jpg</span></a><figcaption>Yorkshire Tea area at the Stray Harrogate</figcaption></figure> <p>Yorkshire Tea uses varieties of tea grown in <a href="/wiki/India" title="India">India</a>, <a href="/wiki/Sri_Lanka" title="Sri Lanka">Sri Lanka</a>, and <a href="/wiki/Kenya" title="Kenya">Kenya</a>, blended to form eight blends: Yorkshire Tea, Yorkshire Decaf, Yorkshire Hardwater (available in the <a href="/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a>), Yorkshire Gold, Breakfast Brew, Bedtime Brew, Biscuit Brew, and Toast and Jam Brew. </p><p>In 2016 the brand launched Breakfast Brew, Breaktime Brew, and the decaffeinated Bedtime Brew.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5">&#91;5&#93;</a></sup> Yorkshire Tea introduced Biscuit Brew, a malty-flavoured tea, to its range in 2018 and Toast and Jam Brew in 2020.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6">&#91;6&#93;</a></sup><sup id="cite_ref-7" class="reference"><a href="#cite_note-7">&#91;7&#93;</a></sup> </p> <h2><span class="mw-headline" id="History">History</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Yorkshire_Tea&amp;action=edit&amp;section=2" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2> <p>Charles Edward Taylor and his brother created their company, CE Taylor &amp; Co., in 1886 which was later shortened to "Taylor's". The brothers later opened "Tea Kiosks" in the <a href="/wiki/Yorkshire" title="Yorkshire">Yorkshire</a> towns of <a href="/wiki/Harrogate" title="Harrogate">Harrogate</a> and <a href="/wiki/Ilkley" title="Ilkley">Ilkley</a>, and in 1962, local tearoom competitor 'Bettys' took over 'Taylor's', renamed it 'Taylors of Harrogate' and formed the <a href="/wiki/Bettys_and_Taylors_of_Harrogate" title="Bettys and Taylors of Harrogate">Bettys &amp; Taylors Group</a>, which is still owned by the family of Fredrick Belmont, who founded 'Bettys Tea Rooms'. The Group now uses the 'Bettys' and 'Taylors' brands in several industries including Yorkshire Tea and Taylors Coffee Merchants under the 'Taylors of Harrogate' name and Bettys Tea Rooms, Bettys Cookery School, and Bettys Confectionery under the 'Bettys' brand. </p><p>Yorkshire Tea as a brand was launched in 1977, originally conceived as a "Yorkshire blend for Yorkshire people".<sup id="cite_ref-YPSep17_8-0" class="reference"><a href="#cite_note-YPSep17-8">&#91;8&#93;</a></sup> In the early day's different blends were created and sold for different regions of Yorkshire where the hardness/softness of the water varied. Over time, and as the scale of the brand grew to be fully national, the product has evolved to one single blend in the standard orange-colored pack. However, it retains a <a href="/wiki/Hard_water" title="Hard water">hard water</a> variant in green-colored packs to cater to those who live in hard water areas of the UK. </p><p>When <a href="/wiki/Safeway_(UK)" title="Safeway (UK)">Safeway</a> was taken over by <a href="/wiki/West_Yorkshire" title="West Yorkshire">West Yorkshire</a>-based <a href="/wiki/Morrisons" title="Morrisons">Morrisons</a> in 2004, commentators in the London press noted the amount of shelf space in one former Safeway store that was suddenly given over to Yorkshire Tea.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9">&#91;9&#93;</a></sup> </p><p>In 2009, the <a href="/wiki/Charles,_Prince_of_Wales" class="mw-redirect" title="Charles, Prince of Wales">Prince of Wales</a> granted Yorkshire Tea a <a href="/wiki/Royal_Warrant_of_Appointment_(United_Kingdom)" class="mw-redirect" title="Royal Warrant of Appointment (United Kingdom)">Royal Warrant</a>.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10">&#91;10&#93;</a></sup><sup id="cite_ref-11" class="reference"><a href="#cite_note-11">&#91;11&#93;</a></sup> The company has also sponsored <a href="/wiki/ITV1" title="ITV1">ITV1</a>'s Yorkshire-based <i><a href="/wiki/Heartbeat_(UK_TV_series)" class="mw-redirect" title="Heartbeat (UK TV series)">Heartbeat</a></i> from 1998 to 2001.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12">&#91;12&#93;</a></sup> </p><p>By 2015, Yorkshire Tea was the third best-selling tea brand in Britain behind <a href="/wiki/Tetley_Tea" class="mw-redirect" title="Tetley Tea">Tetley</a> and <a href="/wiki/PG_Tips" title="PG Tips">PG Tips</a>.<sup id="cite_ref-YP_3-1" class="reference"><a href="#cite_note-YP-3">&#91;3&#93;</a></sup> By September 2017, it was the second best-selling brand behind PG Tips after having overtaken Tetley on sales in the traditional "black tea" market.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13">&#91;13&#93;</a></sup> In November 2019, it was revealed that Yorkshire Tea was now the number one selling brand of tea in the United Kingdom with 28% of the traditional black tea market.<sup id="cite_ref-DB_4-1" class="reference"><a href="#cite_note-DB-4">&#91;4&#93;</a></sup> </p> <h2><span class="mw-headline" id="Advertising_and_popular_culture">Advertising and popular culture</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Yorkshire_Tea&amp;action=edit&amp;section=3" title="Edit section: Advertising and popular culture"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2> <p>In 2007, a new TV campaign was created using the line "Try It, You'll See", voiced by <a href="/wiki/Bill_Nighy" title="Bill Nighy">Bill Nighy</a>.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14">&#91;14&#93;</a></sup> Starting in 2017, an advertising campaign featuring prominent Yorkshire celebrities in a version of the area for which they're known, such as <a href="/wiki/Michael_Parkinson" title="Michael Parkinson">Michael Parkinson</a> conducting employment interviews, the <a href="/wiki/Kaiser_Chiefs" title="Kaiser Chiefs">Kaiser Chiefs</a> playing the hold music for incoming telephone calls and <a href="/wiki/Sean_Bean" title="Sean Bean">Sean Bean</a> giving motivational speeches to workers.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15">&#91;15&#93;</a></sup> </p><p> Yorkshire Gold is mentioned in the popular Showtime TV series <i><a href="/wiki/Homeland_(TV_series)" title="Homeland (TV series)">Homeland</a></i> as a favorite of protagonist <a href="/wiki/Sergeant" title="Sergeant">Sergeant</a> <a href="/wiki/Nicholas_Brody" title="Nicholas Brody">Nicholas Brody</a>.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16">&#91;16&#93;</a></sup> Ian Brabbin, tea buyer at Bettys and Taylors of Harrogate said: </p><blockquote><p>We were both surprised and delighted to discover that Yorkshire Gold has been given such a starring role in <i>Homeland</i> and are looking forward to seeing the show when it arrives on our screens here later in the year. We are no strangers to the small screen – Yorkshire Tea has also made a cameo appearance on <i>Friends</i>, not to mention our ever-growing band of celebrity fans such as Noel Gallagher and Alan Carr.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17">&#91;17&#93;</a></sup></p></blockquote> <p>Also on the celebrity fan list is <a href="/wiki/Russell_Crowe" title="Russell Crowe">Russell Crowe</a>, who posted on <a href="/wiki/Twitter" title="Twitter">Twitter</a> about the beverage in 2012,<sup id="cite_ref-18" class="reference"><a href="#cite_note-18">&#91;18&#93;</a></sup> and who visited Yorkshire Tea's headquarters in Harrogate whilst touring with his band.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19">&#91;19&#93;</a></sup> Other aficionados include <a href="/wiki/Martha_Reeves" title="Martha Reeves">Martha Reeves</a>, who was also featured on the social media site holding Yorkshire Tea paraphernalia,<sup id="cite_ref-20" class="reference"><a href="#cite_note-20">&#91;20&#93;</a></sup> and <a href="/wiki/Patrick_Stewart" title="Patrick Stewart">Patrick Stewart</a> who indicated Yorkshire Gold was his favorite tea during a <a href="/wiki/Reddit" title="Reddit">Reddit</a> <a href="/wiki//r/IAmA" class="mw-redirect" title="/r/IAmA">Ask Me Anything</a> session.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21">&#91;21&#93;</a></sup> </p><p>In 2013, Yorkshire Tea entered a sponsorship agreement with the <a href="/wiki/England_and_Wales_Cricket_Board" title="England and Wales Cricket Board">England and Wales Cricket Board</a> of the <a href="/wiki/England_cricket_team" title="England cricket team">England cricket team</a> until October 2015.<sup id="cite_ref-YPFeb13_22-0" class="reference"><a href="#cite_note-YPFeb13-22">&#91;22&#93;</a></sup> As an official supporter of the Grand Départ of the <a href="/wiki/2014_Tour_de_France" title="2014 Tour de France">2014 Tour de France</a> in Yorkshire,<sup id="cite_ref-23" class="reference"><a href="#cite_note-23">&#91;23&#93;</a></sup> Yorkshire Tea produced a 30g special edition sample pack rebranded as Yorkshire Thé.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24">&#91;24&#93;</a></sup> As well as the name change, the orange on the usual box was replaced with <a href="/wiki/General_classification_in_the_Tour_de_France" title="General classification in the Tour de France">yellow</a>. On the hard water variety of the special edition Yorkshire Thé packaging the band remained <a href="/wiki/Points_classification_in_the_Tour_de_France" title="Points classification in the Tour de France">green</a>. </p> <h2><span class="mw-headline" id="See_also">See also</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Yorkshire_Tea&amp;action=edit&amp;section=4" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2> <ul><li><a href="/wiki/Bettys_and_Taylors_of_Harrogate" title="Bettys and Taylors of Harrogate">Bettys and Taylors of Harrogate</a></li></ul> <h2><span class="mw-headline" id="References">References</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Yorkshire_Tea&amp;action=edit&amp;section=5" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2> <style data-mw-deduplicate="TemplateStyles:r1217336898">.mw-parser-output .reflist{font-size:90%;margin-bottom:0.5em;list-style-type:decimal}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 30em;"> <ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1215172403">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("/media/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a{background-size:contain}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("/media/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a{background-size:contain}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("/media/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a{background-size:contain}.mw-parser-output .cs1-ws-icon a{background:url("/media/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:#d33}.mw-parser-output .cs1-visible-error{color:#d33}.mw-parser-output .cs1-maint{display:none;color:#2C882D;margin-left:0.3em}.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911F}html.skin-theme-clientpref-night .mw-parser-output .cs1-visible-error,html.skin-theme-clientpref-night .mw-parser-output .cs1-hidden-error{color:#f8a397}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-visible-error,html.skin-theme-clientpref-os .mw-parser-output .cs1-hidden-error{color:#f8a397}html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911F}}</style><cite id="CITEREFBehrens2019" class="citation web cs1">Behrens, David (2 November 2019). <a rel="nofollow" class="external text" href="https://www.yorkshirepost.co.uk/news/move-over-pg-yorkshire-tea-is-now-britains-best-selling-cuppa-1748133">"Move over PG – Yorkshire Tea is now Britain's best-selling cuppa"</a>. <i><a href="/wiki/The_Yorkshire_Post" title="The Yorkshire Post">The Yorkshire Post</a></i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">15 July</span> 2007</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Times&amp;rft.atitle=Safeway+stayaway&amp;rft.date=2004-08-20&amp;rft.aulast=Walsh&amp;rft.aufirst=Dominic&amp;rft_id=http%3A%2F%2Fbusiness.timesonline.co.uk%2Ftol%2Fbusiness%2Fcolumnists%2Farticle471973.ece&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span> <span style="font-size:0.95em; font-size:95%; color: var( --color-subtle, #555 )">(subscription required)</span></span> </li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20121013025400/http://www.yorkshirepost.co.uk/news/around-yorkshire/local-stories/yorkshire_tea_firm_granted_royal_seal_of_approval_1_2331573">"Yorkshire tea firm granted Royal seal of approval"</a>. <i>The Yorkshire Post</i>. 15 January 2009. Archived from <a rel="nofollow" class="external text" href="http://www.yorkshirepost.co.uk/news/around-yorkshire/local-stories/yorkshire_tea_firm_granted_royal_seal_of_approval_1_2331573">the original</a> on 13 October 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">26 September</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Yorkshire+Post&amp;rft.atitle=Yorkshire+tea+firm+granted+Royal+seal+of+approval&amp;rft.date=2009-01-15&amp;rft_id=http%3A%2F%2Fwww.yorkshirepost.co.uk%2Fnews%2Faround-yorkshire%2Flocal-stories%2Fyorkshire_tea_firm_granted_royal_seal_of_approval_1_2331573&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span></span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.royalwarrant.org/company/taylors-harrogate">"Taylors of Harrogate"</a>. <i>Royal Warrant Holders Association</i><span class="reference-accessdate">. Retrieved <span class="nowrap">24 March</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Royal+Warrant+Holders+Association&amp;rft.atitle=Taylors+of+Harrogate&amp;rft_id=https%3A%2F%2Fwww.royalwarrant.org%2Fcompany%2Ftaylors-harrogate&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.thegrocer.co.uk/topics/a-warming-heartbeat/95563.article">"A warming Heartbeat"</a>. <i>The Grocer</i>. 31 July 2004<span class="reference-accessdate">. Retrieved <span class="nowrap">15 March</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Grocer&amp;rft.atitle=A+warming+Heartbeat&amp;rft.date=2004-07-31&amp;rft_id=http%3A%2F%2Fwww.thegrocer.co.uk%2Ftopics%2Fa-warming-heartbeat%2F95563.article&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span></span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFBehrens2017" class="citation news cs1">Behrens, David (5 September 2017). <a rel="nofollow" class="external text" href="http://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-from-a-local-brand-to-be-the-nation-s-cup-of-tea-1-8736132">"How Yorkshire Tea grew from a local brand to be the nation's cup of tea"</a>. <i>The Yorkshire Post</i><span class="reference-accessdate">. Retrieved <span class="nowrap">5 September</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Yorkshire+Post&amp;rft.atitle=How+Yorkshire+Tea+grew+from+a+local+brand+to+be+the+nation%27s+cup+of+tea&amp;rft.date=2017-09-05&amp;rft.aulast=Behrens&amp;rft.aufirst=David&amp;rft_id=http%3A%2F%2Fwww.yorkshirepost.co.uk%2Fnews%2Fhow-yorkshire-tea-grew-from-a-local-brand-to-be-the-nation-s-cup-of-tea-1-8736132&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span></span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.billnighy.info/2006/07/21/yorkshire-tea-now-they-really-owe-him-money/">"Yorkshire tea: Now they owe him money"</a>. 21 July 2006<span class="reference-accessdate">. Retrieved <span class="nowrap">7 February</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Yorkshire+tea%3A+Now+they+owe+him+money.&amp;rft.date=2006-07-21&amp;rft_id=http%3A%2F%2Fwww.billnighy.info%2F2006%2F07%2F21%2Fyorkshire-tea-now-they-really-owe-him-money%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span></span> </li> <li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.heart.co.uk/news/quirky/watch-yorkshire-tea-brownlee-parkinson-advert/">"Ey Up WATCH This! Yorkshire Stars Come Out in Force for AMAZING New Tea Advert"</a>. <i>Heart</i>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Heart&amp;rft.atitle=Ey+Up+WATCH+This%21+Yorkshire+Stars+Come+Out+in+Force+for+AMAZING+New+Tea+Advert&amp;rft_id=https%3A%2F%2Fwww.heart.co.uk%2Fnews%2Fquirky%2Fwatch-yorkshire-tea-brownlee-parkinson-advert%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span></span> </li> <li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFNicholson2012" class="citation news cs1">Nicholson, Rebecca (1 April 2012). <a rel="nofollow" class="external text" href="https://www.theguardian.com/tv-and-radio/tvandradioblog/2012/apr/01/homeland-series-one-episode-seven">"Homeland: series one, episode seven &#124; Television &amp; radio"</a>. <i>The Guardian</i><span class="reference-accessdate">. Retrieved <span class="nowrap">30 March</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Guardian&amp;rft.atitle=Homeland%3A+series+one%2C+episode+seven+%26%23124%3B+Television+%26+radio&amp;rft.date=2012-04-01&amp;rft.aulast=Nicholson&amp;rft.aufirst=Rebecca&amp;rft_id=https%3A%2F%2Fwww.theguardian.com%2Ftv-and-radio%2Ftvandradioblog%2F2012%2Fapr%2F01%2Fhomeland-series-one-episode-seven&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span></span> </li> <li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.harrogateadvertiser.co.uk/news/harrogate-district/yorkshire-gold-takes-starring-role-in-drama-1-4115544">"Yorkshire Gold takes starring role in drama"</a>. <i>Harrogate Advertiser</i>. 10 January 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">30 March</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Harrogate+Advertiser&amp;rft.atitle=Yorkshire+Gold+takes+starring+role+in+drama&amp;rft.date=2012-01-10&amp;rft_id=http%3A%2F%2Fwww.harrogateadvertiser.co.uk%2Fnews%2Fharrogate-district%2Fyorkshire-gold-takes-starring-role-in-drama-1-4115544&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span><sup class="noprint Inline-Template"><span style="white-space: nowrap;">&#91;<i><a href="/wiki/Wikipedia:Link_rot" title="Wikipedia:Link rot"><span title="&#160;Dead link tagged February 2024">permanent dead link</span></a></i>&#93;</span></sup></span> </li> <li id="cite_note-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-18">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFRussell_Crowe2012" class="citation web cs1">Russell Crowe [@russellcrowe] (29 October 2012). <a rel="nofollow" class="external text" href="https://x.com/russellcrowe/status/262975684870299649">"Found Yorkshire tea at Myers of Keswick on Hudson Street, NY. Teapot and 1953 Coronation Cup. Aah Tea, it's the ritual perfect for Hurricanes"</a> (<a href="/wiki/Tweet_(social_media)" title="Tweet (social media)">Tweet</a>)<span class="reference-accessdate">. Retrieved <span class="nowrap">19 December</span> 2013</span> &#8211; via <a href="/wiki/Twitter" title="Twitter">Twitter</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Found+Yorkshire+tea+at+Myers+of+Keswick+on+Hudson+Street%2C+NY.+Teapot+and+1953+Coronation+Cup.+Aah+Tea%2C+it%27s+the+ritual+perfect+for+Hurricanes&amp;rft.date=2012-10-29&amp;rft.au=Russell+Crowe&amp;rft_id=https%3A%2F%2Fx.com%2Frussellcrowe%2Fstatus%2F262975684870299649&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span></span> </li> <li id="cite_note-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-19">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFNewton2017" class="citation news cs1">Newton, Grace (1 October 2017). <a rel="nofollow" class="external text" href="http://www.yorkshirepost.co.uk/news/russell-crowe-visits-yorkshire-tea-factory-in-harrogate-1-8781774">"Russell Crowe visits Yorkshire Tea factory in Harrogate"</a>. <i>The Yorkshire Post</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2 October</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Yorkshire+Post&amp;rft.atitle=Russell+Crowe+visits+Yorkshire+Tea+factory+in+Harrogate&amp;rft.date=2017-10-01&amp;rft.aulast=Newton&amp;rft.aufirst=Grace&amp;rft_id=http%3A%2F%2Fwww.yorkshirepost.co.uk%2Fnews%2Frussell-crowe-visits-yorkshire-tea-factory-in-harrogate-1-8781774&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span></span> </li> <li id="cite_note-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-20">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFNath_Brudenell2013" class="citation web cs1">Nath Brudenell [@Nath_Brudenell] (15 December 2013). <a rel="nofollow" class="external text" href="https://x.com/Nath_Brudenell/status/412280677519093760">"A real lady.... MARTHA REEVES loves Yorkshire Tea!&#160;:::: @YorkshireTea #Brewdenell100"</a> (<a href="/wiki/Tweet_(social_media)" title="Tweet (social media)">Tweet</a>)<span class="reference-accessdate">. Retrieved <span class="nowrap">19 December</span> 2013</span> &#8211; via <a href="/wiki/Twitter" title="Twitter">Twitter</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=A+real+lady....+MARTHA+REEVES+loves+Yorkshire+Tea%21+%3A%3A%3A%3A+%40YorkshireTea+%23Brewdenell100&amp;rft.date=2013-12-15&amp;rft.au=Nath+Brudenell&amp;rft_id=https%3A%2F%2Fx.com%2FNath_Brudenell%2Fstatus%2F412280677519093760&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span></span> </li> <li id="cite_note-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-21">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.reddit.com/r/IAmA/comments/3hq15d/i_am_actor_patrick_stewart_of_yorkshire_xmen_star/cu9jy67">"I am actor Patrick Stewart of Yorkshire, X-Men, Star Trek, and Blunt Talk. AMA!"</a>. reddit.com. 20 August 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">20 August</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=I+am+actor+Patrick+Stewart+of+Yorkshire%2C+X-Men%2C+Star+Trek%2C+and+Blunt+Talk.+AMA%21&amp;rft.pub=reddit.com&amp;rft.date=2015-08-20&amp;rft_id=https%3A%2F%2Fwww.reddit.com%2Fr%2FIAmA%2Fcomments%2F3hq15d%2Fi_am_actor_patrick_stewart_of_yorkshire_xmen_star%2Fcu9jy67&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span></span> </li> <li id="cite_note-YPFeb13-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-YPFeb13_22-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.yorkshirepost.co.uk/sport/cricket/tie-englands-cricket-team-marks-big-break-yorkshire-tea-1872293">"Tie-up with England's cricket team marks big break for Yorkshire Tea"</a>. <i>The Yorkshire Post</i>. 4 February 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">5 September</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Yorkshire+Post&amp;rft.atitle=Tie-up+with+England%27s+cricket+team+marks+big+break+for+Yorkshire+Tea&amp;rft.date=2013-02-04&amp;rft_id=https%3A%2F%2Fwww.yorkshirepost.co.uk%2Fsport%2Fcricket%2Ftie-englands-cricket-team-marks-big-break-yorkshire-tea-1872293&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span></span> </li> <li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20140725104044/http://www.letour.com/le-tour/2014/us/partners.html">"Sponsors"</a>. <i>Le Tour de France</i>. Archived from <a rel="nofollow" class="external text" href="http://www.letour.com/le-tour/2014/us/partners.html">the original</a> on 25 July 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">23 July</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Le+Tour+de+France&amp;rft.atitle=Sponsors&amp;rft_id=http%3A%2F%2Fwww.letour.com%2Fle-tour%2F2014%2Fus%2Fpartners.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span></span> </li> <li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://yorkshiretea.co.uk/blog/2014/06/yorkshire-the/">"Yorkshire Thé"</a>. <i>Yorkshire Tea</i>. 18 June 2014. <a rel="nofollow" class="external text" href="https://archive.today/20210905143244/https://yorkshiretea.co.uk/brew-news/yorkshire-the">Archived</a> from the original on 5 September 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">23 July</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Yorkshire+Tea&amp;rft.atitle=Yorkshire+Th%C3%A9&amp;rft.date=2014-06-18&amp;rft_id=http%3A%2F%2Fyorkshiretea.co.uk%2Fblog%2F2014%2F06%2Fyorkshire-the%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AYorkshire+Tea" class="Z3988"></span></span> </li> </ol></div> <h2><span class="mw-headline" id="External_links">External links</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Yorkshire_Tea&amp;action=edit&amp;section=6" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2> <ul><li><a rel="nofollow" class="external text" href="https://www.yorkshiretea.co.uk/">Official website (UK)</a></li> <li><a rel="nofollow" class="external text" href="https://www.yorkshiretea.com.au/">Official website (Australia)</a></li> <li><a rel="nofollow" class="external text" href="https://www.yorkshiretea.com/">Official website (USA)</a></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist 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.navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}</style></div><div role="navigation" class="navbox" aria-labelledby="Tea_(Camellia_sinensis)" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1063604349">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Teas" title="Template:Teas"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Teas" title="Template talk:Teas"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Teas" title="Special:EditPage/Template:Teas"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Tea_(Camellia_sinensis)" style="font-size:114%;margin:0 4em"><a href="/wiki/Tea" title="Tea">Tea</a> (<i><a href="/wiki/Camellia_sinensis" title="Camellia sinensis">Camellia sinensis</a></i>)</div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><a href="/wiki/History_of_tea" title="History of tea">History</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Common <br />varieties</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Black_tea" title="Black tea">Black tea</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Assam_tea" title="Assam tea">Assam</a></li> <li><a href="/wiki/Wuyi_tea" title="Wuyi tea">Bohea</a></li> <li><a href="/wiki/Tea_production_in_Sri_Lanka#Ceylon_black_tea" title="Tea production in Sri Lanka">Ceylon</a></li> <li><a href="/wiki/Congou" title="Congou">Congou</a></li> <li><a href="/wiki/Darjeeling_tea" title="Darjeeling tea">Darjeeling</a></li> <li><a href="/wiki/Dianhong" title="Dianhong">Dianhong</a></li> <li><a href="/wiki/Golden_Monkey_tea" title="Golden Monkey tea">Golden Monkey</a></li> <li><a href="/wiki/Jin_Jun_Mei_tea" title="Jin Jun Mei tea">Jin Jun Mei</a></li> <li><a href="/wiki/Kangra_tea" title="Kangra tea">Kangra</a></li> <li><a href="/wiki/Keemun" title="Keemun">Keemun</a></li> <li><a href="/wiki/Nilgiri_tea" title="Nilgiri tea">Nilgiri</a></li> <li><a href="/wiki/Sikkim_tea" title="Sikkim tea">Sikkim</a></li> <li><a href="/wiki/Tibeti" title="Tibeti">Tibeti</a></li> <li><a href="/wiki/Rize_tea" title="Rize tea">Rize</a></li> <li><a href="/wiki/Yingdehong_tea" title="Yingdehong tea">Yingdehong</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Oolong" title="Oolong">Oolong tea</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bai_Jiguan_tea" title="Bai Jiguan tea">Bai Jiguan</a></li> <li><a href="/wiki/Ban_Tian_Yao_tea" title="Ban Tian Yao tea">Ban Tian Yao</a></li> <li><a href="/wiki/Baozhong_tea" title="Baozhong tea">Baozhong</a></li> <li><a href="/wiki/Bu_Zhi_Chun_tea" title="Bu Zhi Chun tea">Bu Zhi Chun</a></li> <li><a href="/wiki/Da_Hong_Pao" title="Da Hong Pao">Da Hong Pao</a></li> <li><a href="/wiki/Dong_Ding_tea" title="Dong Ding tea">Dong ding</a></li> <li><a href="/wiki/Dongfang_meiren" title="Dongfang meiren">Dongfang meiren</a></li> <li><a href="/wiki/Fo_Shou_tea" title="Fo Shou tea">Fo Shou</a></li> <li><a href="/wiki/High-mountain_tea" title="High-mountain tea">Gaoshan</a></li> <li><a href="/wiki/Huangjin_Gui" title="Huangjin Gui">Huangjin Gui</a></li> <li><a href="/wiki/Huang_Meigui_tea" title="Huang Meigui tea">Huang Meigui</a></li> <li><a href="/wiki/Jin_Xuan_tea" title="Jin Xuan tea">Jin Xuan</a></li> <li><a href="/wiki/Qilan_tea" title="Qilan tea">Qilan</a></li> <li><a href="/wiki/Rougui_tea" title="Rougui tea">Rougui</a></li> <li><a href="/wiki/Ruan_zhi" title="Ruan zhi">Ruan zhi</a></li> <li><a href="/wiki/Shui_Jin_Gui_tea" title="Shui Jin Gui tea">Shui Jin Gui</a></li> <li><a href="/wiki/Shui_Xian" title="Shui Xian">Shui Xian</a></li> <li><a href="/wiki/Tieluohan_tea" title="Tieluohan tea">Tieluohan</a></li> <li><a href="/wiki/Tieguanyin" title="Tieguanyin">Tieguanyin</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Green_tea" title="Green tea">Green tea</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Anji_bai_cha" title="Anji bai cha">Anji bai cha</a></li> <li><a href="/wiki/Aracha" title="Aracha">Aracha</a></li> <li><a href="/wiki/Baimao_Hou" title="Baimao Hou">Baimao Hou</a></li> <li><a href="/wiki/Bancha" title="Bancha">Bancha</a></li> <li><a href="/wiki/Biluochun" title="Biluochun">Biluochun</a></li> <li><a href="/wiki/Chun_Mee" title="Chun Mee">Chun Mee</a></li> <li><a href="/wiki/Dafang_tea" title="Dafang tea">Dafang</a></li> <li><a href="/wiki/Genmaicha" title="Genmaicha">Genmaicha</a></li> <li><a href="/wiki/Lu%27an_Melon_Seed_tea" title="Lu&#39;an Melon Seed tea">Lu'an Melon Seed</a></li> <li><a href="/wiki/Gunpowder_tea" title="Gunpowder tea">Gunpowder</a></li> <li><a href="/wiki/Gyokuro" title="Gyokuro">Gyokuro</a></li> <li><a href="/wiki/H%C5%8Djicha" title="Hōjicha">Hōjicha</a></li> <li><a href="/wiki/Taiping_houkui" title="Taiping houkui">Taiping houkui</a></li> <li><a href="/wiki/Huangshan_Maofeng" title="Huangshan Maofeng">Huangshan Maofeng</a></li> <li><a href="/wiki/Hyson" title="Hyson">Hyson</a></li> <li><a href="/wiki/Sencha#Kabusecha" title="Sencha">Kabusecha</a></li> <li><a href="/wiki/Kamairicha" title="Kamairicha">Kamairicha</a></li> <li><a href="/wiki/Konacha" title="Konacha">Konacha</a></li> <li><a href="/wiki/Kukicha" title="Kukicha">Kukicha</a></li> <li><a href="/wiki/Longjing_tea" title="Longjing tea">Longjing</a></li> <li><a href="/wiki/Matcha" title="Matcha">Matcha</a></li> <li><a href="/wiki/Xinyang_Maojian_tea" title="Xinyang Maojian tea">Maojian</a></li> <li><a href="/wiki/Mecha_(tea)" title="Mecha (tea)">Mecha</a></li> <li><a href="/wiki/Mengding_Ganlu_tea" title="Mengding Ganlu tea">Mengding Ganlu</a></li> <li><a href="/wiki/Sencha" title="Sencha">Sencha</a></li> <li><a href="/wiki/Sencha#Shincha" title="Sencha">Shincha</a></li> <li><a href="/wiki/Tamaryokucha" title="Tamaryokucha">Tamaryokucha</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/White_tea" title="White tea">White tea</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Baimudan_tea" title="Baimudan tea">Bai Mudan</a></li> <li><a href="/wiki/Baihao_Yinzhen" title="Baihao Yinzhen">Baihao Yinzhen</a></li> <li><a href="/wiki/Shoumei_tea" title="Shoumei tea">Shoumei</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Yellow_tea" title="Yellow tea">Yellow tea</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Junshan_Yinzhen" title="Junshan Yinzhen">Junshan Yinzhen</a></li> <li><a href="/wiki/Huoshan_Huangya_tea" title="Huoshan Huangya tea">Huoshan Huangya</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Fermented_tea" title="Fermented tea">Fermented tea</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Pu%27er_tea" title="Pu&#39;er tea">Pu-erh</a></li> <li><a href="/wiki/Doncha" title="Doncha">Doncha</a></li> <li><a href="/wiki/Lahpet" title="Lahpet">Lahpet</a></li> <li><a href="/wiki/Kombucha" title="Kombucha">Kombucha</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Tea_blending_and_additives" title="Tea blending and additives">Blended or <br />flavoured teas</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Earl_Grey_tea" title="Earl Grey tea">Earl Grey</a> (<a href="/wiki/Lady_Grey_(tea)" title="Lady Grey (tea)">Lady Grey</a>)</li> <li>Breakfast tea (<a href="/wiki/English_breakfast_tea" title="English breakfast tea">English</a>, <a href="/wiki/Irish_breakfast_tea" title="Irish breakfast tea">Irish</a>)</li> <li><a href="/wiki/English_afternoon_tea" title="English afternoon tea">English afternoon tea</a></li> <li><a href="/wiki/Jasmine_tea" title="Jasmine tea">Jasmine tea</a></li> <li><a href="/wiki/Lapsang_souchong" title="Lapsang souchong">Lapsang souchong</a></li> <li><a href="/wiki/Masala_chai" title="Masala chai">Masala chai</a></li> <li><a href="/wiki/Maghrebi_mint_tea" title="Maghrebi mint tea">Maghrebi mint tea</a></li> <li><a href="/wiki/Prince_of_Wales_tea_blend" title="Prince of Wales tea blend">Prince of Wales</a></li> <li><a href="/wiki/Russian_Caravan" title="Russian Caravan">Russian Caravan</a></li> <li><i><a href="/wiki/Strobilanthes_tonkinensis" title="Strobilanthes tonkinensis">Strobilanthes tonkinensis</a></i></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">General</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Tea_in_Australia" title="Tea in Australia">Australian</a></li> <li><a href="/wiki/Arabic_tea" title="Arabic tea">Arabic</a></li> <li><a href="/wiki/Tea_in_the_United_Kingdom" title="Tea in the United Kingdom">British</a></li> <li><a href="/wiki/Ceylon_tea" title="Ceylon tea">Ceylon</a></li> <li><a href="/wiki/Chinese_tea" title="Chinese tea">Chinese</a></li> <li><a href="/wiki/Korean_tea" title="Korean tea">Korean</a></li> <li><a href="/wiki/Nepali_tea" title="Nepali tea">Nepali</a></li> <li><a href="/wiki/Taiwanese_tea" title="Taiwanese tea">Taiwanese</a></li> <li><a href="/wiki/Tea_in_Turkey" title="Tea in Turkey">Turkish</a></li> <li><a href="/wiki/Vietnamese_tea" title="Vietnamese tea">Vietnamese</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Tea_culture" title="Tea culture">Culture</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Customs</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Tea_(meal)" title="Tea (meal)">Afternoon/High tea/Evening meal</a></li> <li><a href="/wiki/Tea_party" title="Tea party">Tea party</a></li> <li><a href="/wiki/Tasseography" title="Tasseography">Tasseography</a></li> <li><a href="/wiki/East_Asian_tea_ceremony" title="East Asian tea ceremony">East Asian tea ceremony</a> <ul><li><a href="/wiki/Gongfu_tea" title="Gongfu tea">Chinese</a> <ul><li><a href="/wiki/Yum_cha" title="Yum cha">Yum cha</a></li></ul></li> <li><a href="/wiki/Japanese_tea_ceremony" title="Japanese tea ceremony">Japanese</a></li> <li><a href="/wiki/Korean_tea_ceremony" title="Korean tea ceremony">Korean</a></li> <li><a href="/wiki/Taiwanese_tea_culture" title="Taiwanese tea culture">Taiwanese</a></li> <li><a href="/wiki/Ryukyuan_tea_ceremony" title="Ryukyuan tea ceremony">Ryukyuan</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Areas</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Tea_garden" title="Tea garden">Tea garden</a></li> <li><a href="/wiki/Teahouse" title="Teahouse">Teahouse or tearoom</a></li> <li><i><a href="/wiki/Cha_chaan_teng" title="Cha chaan teng">Cha chaan teng</a></i></li> <li><i><a href="/wiki/Chashitsu" title="Chashitsu">Chashitsu</a></i> <ul><li><i><a href="/wiki/Mizuya" title="Mizuya">Mizuya</a></i></li> <li><i><a href="/wiki/Sukiya-zukuri" title="Sukiya-zukuri">Sukiya-zukuri</a></i></li> <li><i><a href="/wiki/Roji" title="Roji">Roji</a></i></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">By country</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/American_tea_culture" title="American tea culture">American</a></li> <li><a href="/wiki/Argentine_tea_culture" title="Argentine tea culture">Argentine</a></li> <li><a href="/wiki/Azerbaijani_tea_culture" title="Azerbaijani tea culture">Azerbaijani</a></li> <li><a href="/wiki/Brazilian_tea_culture" title="Brazilian tea culture">Brazilian</a></li> <li><a href="/wiki/Chinese_tea_culture" title="Chinese tea culture">Chinese</a></li> <li><a href="/wiki/Dominican_tea_culture" title="Dominican tea culture">Dominican</a></li> <li><a href="/wiki/Hong_Kong_tea_culture" title="Hong Kong tea culture">Hong Kong</a></li> <li><a href="/wiki/Indian_tea_culture" title="Indian tea culture">Indian</a></li> <li><a href="/wiki/Tea_culture_in_Japan" title="Tea culture in Japan">Japanese</a></li> <li><a href="/wiki/Mexican_tea_culture" title="Mexican tea culture">Mexican</a></li> <li><a href="/wiki/Pakistani_tea_culture" class="mw-redirect" title="Pakistani tea culture">Pakistani</a></li> <li><a href="/wiki/Russian_tea_culture" title="Russian tea culture">Russian</a></li> <li><a href="/wiki/Senegalese_tea_culture" title="Senegalese tea culture">Senegalese</a></li> <li><a href="/wiki/Taiwanese_tea_culture" title="Taiwanese tea culture">Taiwanese</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/History_of_tea" title="History of tea">History</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/History_of_tea_in_China" class="mw-redirect" title="History of tea in China">China</a></li> <li><a href="/wiki/History_of_tea_in_India" title="History of tea in India">India</a></li> <li><a href="/wiki/History_of_tea_in_Japan" title="History of tea in Japan">Japan</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Production and <br />distribution</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Tea_leaf_grading" title="Tea leaf grading">Leaf grading</a></li> <li><a href="/wiki/Tea_processing" title="Tea processing">Processing</a> <ul><li><a href="/wiki/Decaffeination" title="Decaffeination">Decaffeination</a></li></ul></li> <li><a href="/wiki/Tea_tasting" title="Tea tasting">Tasting</a></li> <li>Cultivation <ul><li><a href="/wiki/List_of_tea_diseases" title="List of tea diseases">Diseases</a></li></ul></li> <li><a href="/wiki/List_of_tea_companies" title="List of tea companies">Companies</a></li> <li><a href="/wiki/List_of_countries_by_tea_consumption_per_capita" title="List of countries by tea consumption per capita">Consumption by country</a></li> <li>Auctions <ul><li><a href="/wiki/London_Tea_Auction" title="London Tea Auction">London</a></li> <li><a href="/wiki/Chittagong_Tea_Auction" title="Chittagong Tea Auction">Chittagong</a></li> <li><a href="/wiki/Guwahati_Tea_Auction_Centre" title="Guwahati Tea Auction Centre">Guwahati</a></li></ul></li></ul> </div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="By_country" scope="row" class="navbox-group" style="width:1%">By country</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Tea_production_in_Bangladesh" title="Tea production in Bangladesh">Bangladesh</a></li> <li><a href="/wiki/Tea_production_in_Kenya" title="Tea production in Kenya">Kenya</a></li> <li><a href="/wiki/Tea_production_in_Rwanda" title="Tea production in Rwanda">Rwanda</a></li> <li><a href="/wiki/Tea_production_in_Sri_Lanka" title="Tea production in Sri Lanka">Sri Lanka</a></li> <li><a href="/wiki/Tea_production_in_the_United_States" title="Tea production in the United States">United States</a></li></ul> </div></td></tr></tbody></table><div> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Preparation</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Flowering_tea" title="Flowering tea">Flowering teas</a></li> <li><a href="/wiki/Infusion" title="Infusion">Infusion</a></li> <li><a href="/wiki/Compressed_tea" title="Compressed tea">Compressed tea</a></li> <li><a href="/wiki/Decoction" title="Decoction">Decoction</a></li> <li><a href="/wiki/ISO_3103" title="ISO 3103">ISO procedure</a></li> <li><a href="/wiki/Steeping" title="Steeping">Steeping</a></li> <li><a href="/wiki/Tea_bag" title="Tea bag">Tea bag</a></li> <li><a href="/wiki/Tea_lady" title="Tea lady">Tea lady</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Health</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Health_effects_of_tea" title="Health effects of tea">Health effects</a></li> <li><a href="/wiki/Phenolic_content_in_tea" title="Phenolic content in tea">Phenolic content</a></li> <li>Compounds <ul><li><a href="/wiki/Caffeine" title="Caffeine">Caffeine</a></li> <li><a href="/wiki/Theanine" title="Theanine">Theanine</a></li> <li><a href="/wiki/Flavan-3-ol" title="Flavan-3-ol">Flavan-3-ol</a> <ul><li><a href="/wiki/Catechin" title="Catechin">Catechin</a></li></ul></li> <li><a href="/wiki/Epigallocatechin_gallate" title="Epigallocatechin gallate">Epigallocatechin gallate</a></li> <li><a href="/wiki/Theaflavin" title="Theaflavin">Theaflavin</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Tea-based <br />drinks</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bubble_tea" title="Bubble tea">Bubble tea</a></li> <li><a href="/wiki/Builder%27s_tea" title="Builder&#39;s tea">Builder's tea</a></li> <li><a href="/wiki/Burmese_milk_tea" title="Burmese milk tea">Burmese milk tea</a></li> <li><a href="/wiki/Butter_tea" title="Butter tea">Butter tea</a></li> <li><a href="/wiki/Chifir" title="Chifir">Chifir</a></li> <li><a href="/wiki/Doodh_pati_chai" title="Doodh pati chai">Doodh pati chai</a></li> <li><a href="/wiki/Hong_Kong%E2%80%93style_milk_tea" title="Hong Kong–style milk tea">Hong Kong–style milk tea</a></li> <li><a href="/wiki/Iced_tea" title="Iced tea">Iced tea</a> <ul><li><a href="/wiki/Arnold_Palmer_(drink)" title="Arnold Palmer (drink)">Arnold Palmer</a></li></ul></li> <li><a href="/wiki/Jagertee" title="Jagertee">Jagertee</a></li> <li><a href="/wiki/Kahwah" title="Kahwah">Kahwah</a></li> <li><a href="/wiki/Lei_cha" title="Lei cha">Lei cha</a></li> <li><a href="/wiki/Milk_tea" title="Milk tea">Milk tea</a></li> <li><a href="/wiki/Noon_chai" title="Noon chai">Noon chai</a></li> <li><a href="/wiki/Seven-color_tea" title="Seven-color tea">Seven-color tea</a></li> <li><a href="/wiki/Shahi_haleeb" title="Shahi haleeb">Shahi haleeb</a></li> <li><a href="/wiki/Suutei_tsai" title="Suutei tsai">Suutei tsai</a></li> <li><a href="/wiki/Sweet_tea" title="Sweet tea">Sweet tea</a></li> <li><a href="/wiki/Teh_tarik" title="Teh tarik">Teh tarik</a></li> <li><a href="/wiki/Thai_tea" title="Thai tea">Thai tea</a></li> <li><a href="/wiki/Yuenyeung" title="Yuenyeung">Yuenyeung</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">See also</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Teaware" title="Teaware">Teaware</a> <ul><li><a href="/wiki/Tea_chest" title="Tea chest">Chest</a></li> <li><a href="/wiki/Tea_caddy" title="Tea caddy">Caddy</a></li> <li><a href="/wiki/Chawan" title="Chawan">Chawan</a></li> <li><a href="/wiki/Infuser" title="Infuser">Infuser</a></li> <li><a href="/wiki/Tea_strainer" title="Tea strainer">Strainer</a></li> <li><a href="/wiki/Teacup" title="Teacup">Teacup</a></li> <li><a href="/wiki/Teapot" title="Teapot">Teapot</a></li> <li><a href="/wiki/Gaiwan" title="Gaiwan">Gaiwan</a></li> <li><a href="/wiki/Tea_set" title="Tea set">Tea set</a></li></ul></li> <li>Literature <ul><li><a href="/wiki/Tea_classics" title="Tea classics">Tea classics</a></li></ul></li> <li><a href="/wiki/Coffee" title="Coffee">Coffee</a></li> <li><a href="/wiki/List_of_Chinese_teas" title="List of Chinese teas">List of Chinese teas</a></li> <li>Teas of related species <ul><li><i><a href="/wiki/Camellia_japonica" title="Camellia japonica">Camellia japonica</a></i></li> <li><i><a href="/wiki/Camellia_sasanqua" title="Camellia sasanqua">Camellia sasanqua</a></i></li> <li><i><a href="/wiki/Camellia_taliensis" title="Camellia taliensis">Camellia taliensis</a></i></li></ul></li> <li>Tea research <ul><li><a href="/wiki/Lipton_Institute_of_Tea" title="Lipton Institute of Tea">Lipton Institute of Tea</a></li> <li><a href="/wiki/Tea_Research_and_Extension_Station" title="Tea Research and Extension Station">Tea Research and Extension Station</a></li></ul></li></ul> </div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="Herbal_tea" scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Herbal_tea" title="Herbal tea">Herbal tea</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cannabis_tea" title="Cannabis tea">Cannabis tea</a></li> <li><a href="/wiki/Chamomile" title="Chamomile">Chamomile</a></li> <li><a href="/wiki/Dried_lime_tea" title="Dried lime tea">Dried lime</a></li> <li><a href="/wiki/Ginger_tea" title="Ginger tea">Ginger</a></li> <li><a href="/wiki/Ilex_guayusa" title="Ilex guayusa">Guayusa</a></li> <li><a href="/wiki/Koththamalli" title="Koththamalli">Koththamalli</a></li> <li><a href="/wiki/Kuding" title="Kuding">Kuding</a></li> <li><a href="/wiki/Mate_(drink)" title="Mate (drink)">Mate</a></li> <li><a href="/wiki/Rooibos" title="Rooibos">Rooibos</a></li></ul> </div></td></tr></tbody></table><div> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="/media/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="/media/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, /media/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:Tea" title="Category:Tea">Category</a></li></ul> </div></td></tr></tbody></table></div></div>'
Whether or not the change was made through a Tor exit node (tor_exit_node)
false
Unix timestamp of change (timestamp)
'1720014678'