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The Edinburgh Woollen Mill Ltd
The Edinburgh Woollen Mill
Company typePrivate limited company
IndustryRetail
Founded1946; 78 years ago (1946)
FounderDrew Stevenson
HeadquartersCarlisle, England, UK
Area served
United Kingdom
Key people
David Stevenson
(proprietor of first retail store)
Steve Simpson
(Chief executive officer)
ProductsClothing, gifts and souvenirs
Revenue£88.7 million (2019) [1]
£14 million (2019)[1]
£11.9 million (2019)[1]
OwnerPurepay Retail
Number of employees
3,579
ParentPurepay Retail
SubsidiariesPonden Homes
Bonmarché

Peacocks (clothing)

Jane Norman
Websitewww.ewm.co.uk

Edinburgh Woollen Mill (EWM) is a Carlisle-based retailer specialising in clothing, along with interests in homewares and destination shopping for tourists. It was previously owned by the Dubai based British businessman Philip Day.[2][3][4]

The company's core Edinburgh Woollen Mill stores have traditionally targeted men and women over the age of 40,[5] but the business has expanded into new markets in recent years, most notably through the acquisition of value fashion retailer Peacocks in 2012.

In May 2018, Edinburgh Woollen Mill announced plans to move their HQ from Langholm to Carlisle.[6][7]

History

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The company was founded in 1946 by Drew Stevenson as the Langholm Dyeing and Finishing Company Limited, dyeing wool yarn to order. His eldest son David, until recently the chairman of the EWM Group, opened the first retail store in Randolph Place, Edinburgh, in 1970. In 1972, the first English store was opened in Carlisle.[8][9]

Having been owned by several equity holdings over the previous decade the company was bought out by the newly formed EWM Group and was then subject to a secondary, management takeover in 2002, led by the current chief executive, Phillip Day.[citation needed]

In 2011, the group bought Jane Norman out of administration, having bought Ponden Mills, and merged it with 80 stores bought from the collapsed Rosebys home furnishings store to create Ponden Home.[citation needed]

On 22 February 2012, it was announced that EWM had purchased the Peacocks clothing retail brand along with 388 stores and concessions, its headquarters and logistics functions.[10][11] Although over 200 stores were not acquired at this time, the chain has embarked on a programme of expansion since.

In 2016 EWM purchased the Austin Reed brand, the British fashion retailer founded in 1900,[citation needed]

EWM placed Jane Norman into administration in June 2014, but retained the brand and stock to sell as an online-only business.[12]

In May 2017, it was understood that EWM had bought the Jaeger brand and debt (but not the main company, or payments to its suppliers) from its former owner, Better Capital.[13][14]

In May 2017, EWM opened the first Days (department store), in what had been the BHS premises in Guildhall Square, Carmarthen, which will house Peacocks, Edinburgh Woollen Mill, Ponden Home, Jane Norman, and Austin Reed brands.[15][16] This was intended to be the first of a chain of Days department stores.[13]

In May 2020, Bangladesh Garment Manufacturers and Exporters Association in a letter to Philip Day had warned that they would blacklist EWM for non-payment of suppliers in Bangladesh and not returning their calls.[17][18] The COVID-19 pandemic resulted in orders being cancelled or retailers asking for heavy discounts which led to workers going without pay or being fired.[19]

In November 2020, Edinburgh Woollen Mill was placed into administration.[20]

In January 2021, it was announced that Marks & Spencer had acquired the Jaeger fashion brand but not Jaeger's 63 shops and 13 concessions, for £5 million.[21][22]

In January 2021, it was announced that Edinburgh Woollen Mill, Ponden Homes and Bonmarché had been bought out of administration by an international consortium of investors who injected fresh funds into the business (led by the existing management team).[23]

In April 2021, it was announced that Peacocks had been brought out of administration by a senior executive backed by an international consortium of investors. Edinburgh Woollen Mill Group's chief operating officer Steve Simpson took over the business, as CEO.[24][25]

Operations

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The Edinburgh Woollen Mill Group Ltd (EWM Group) is the holding company for three core brands: Edinburgh Woollen Mill, Jane Norman and Peacocks. As of spring 2016, the group operates close to a thousand stores in the UK, comprising:

  • 265 Edinburgh Woollen Mill stores[26]
  • 479 Peacocks stores[27]
  • 107 Ponden Home stores[28]
  • 88 tourist shops and visitor centres trading under various fascias[26] (e.g. James Pringle Weavers)[29]
  • 27 destination sites combining all the Group's concepts[26] (e.g. Masson Mill)
  • A number of tourist attractions, including the Scottish Deer Centre in Fife and the Scottish Wool Centre in Perthshire.

The Peacocks brand is also franchised internationally.[30]

In April 2017, EWM made a substantial loan to Carlisle United Football Club. This was seen by some to be a move aimed at eventually taking full control of the club.[citation needed]

In October 2020, EWM, which at that time had 24,000 employees, announced it planned to restructure.[31]

References

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  1. ^ a b c "Full Accounts". Retrieved 27 June 2020.
  2. ^ Limited, Corbett Keeling. "John Herring". www.corbettkeeling.com. Retrieved 18 March 2020. {{cite web}}: |last= has generic name (help)
  3. ^ "John Anthony HERRING - Personal Appointments (free information from Companies House)". beta.companieshouse.gov.uk. Retrieved 18 March 2020.
  4. ^ Wood, Zoe (23 February 2018). "Can this man save our high streets?". The Guardian. ISSN 0261-3077. Retrieved 18 March 2020.
  5. ^ "Edinburgh Woollen Mill". themedialounge.com. Archived from the original on 19 December 2007. Retrieved 23 August 2018.
  6. ^ "First minister 'disappointed' by EWM move". BBC News. 24 May 2018. Retrieved 23 August 2018.
  7. ^ "First minister 'disappointed' by EWM move". BBC News. 24 May 2018.
  8. ^ "Edinburgh Woollen Mill set to move HQ to England". www.scotsman.com. Retrieved 12 June 2020.
  9. ^ "Brothers sell off Langholm Dyers". HeraldScotland. 29 November 1989. Retrieved 12 June 2020.
  10. ^ "Peacocks' HQ saved in buyout deal but 3,000 jobs lost". 22 February 2012.
  11. ^ "Peacocks takeover: Edinburgh Woollen Mill buy retailer but 3,100 jobs lost". BBC News. 22 February 2012.
  12. ^ Wood, Zoe (24 June 2014). "Fashion retailer Jane Norman stores placed in administration". The Guardian. Retrieved 31 December 2014.
  13. ^ a b "Philip Day confirms Jaeger buy, opens first Days department store - News : Retail (#832507)". Uk.fashionnetwork.com. Retrieved 31 May 2017.
  14. ^ Sarah Butler (1 January 1970). "Edinburgh Woollen Mill acquires Jaeger brand in plan for new chain | Business". The Guardian. Retrieved 31 May 2017.
  15. ^ Soult, Graham. "Days department store in the ex-BHS in Carmarthen: what we know so far - Soult's Retail View". Soultsretailview.co.uk. Retrieved 31 May 2017.
  16. ^ Tim Wallace (28 May 2017). "New department store Days opens in bid to defy trend of closures". The Telegraph. Telegraph.co.uk. Retrieved 31 May 2017.
  17. ^ "BGMEA threatens to blacklist British retailer EWM over non-payment". The Daily Star. 23 May 2020. Retrieved 22 May 2020.
  18. ^ "BGMEA warns British firm of action if deal broken". New Age. Retrieved 22 May 2020.
  19. ^ Foundation, Thomson Reuters. "As fashion sales fall, brands leave Asia garment workers in limbo". news.trust.org. Retrieved 22 May 2020. {{cite web}}: |first= has generic name (help)
  20. ^ "Edinburgh Woollen Mill collapse puts jobs at risk". BBC News. 6 November 2020. Retrieved 6 November 2020.
  21. ^ Davis, Barney (11 January 2021). "Marks & Spencer saves Jaeger from collapse but stores set to close". Evening Standard. Retrieved 12 April 2021.
  22. ^ Jolly, Jasper (11 January 2021). "Marks & Spencer buys Jaeger fashion brand from administrators". The Guardian. t#. Retrieved 12 April 2021.
  23. ^ "Edinburgh Woollen Mill rescue deal to save 2,000 jobs". BBC News. 12 January 2021. Retrieved 13 January 2021.
  24. ^ Dirvanauskas, Gabriele (6 April 2021). "Peacocks bought out of administration". Drapers. Retrieved 12 April 2021.
  25. ^ Jahshan, Elias (6 April 2021). "Peacocks rescued from administration". Retail Gazette. Retrieved 10 April 2021.
  26. ^ a b c About Us - The Edinburgh Woollen Mill. Retrieved 2 May 2016.
  27. ^ Store Finder - Peacocks. Retrieved 2 May 2016.
  28. ^ Store Finder - Ponden Home. Retrieved 2 May 2016.
  29. ^ James Pringle, The Herald, 13 March 2012
  30. ^ Peacocks International Franchise - Peacocks. Retrieved 2 May 2016.
  31. ^ Ziady, Hanna (9 October 2020). "Another 24,000 retail jobs at risk as UK fashion group faces collapse". CNN. Archived from the original on 9 October 2020. Retrieved 11 October 2020.
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