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Armen Adamjan

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Armen Adamjan in 2021

Armen Adamjan, also known as Creative Explained, is an American and Danish[1] YouTuber and TikToker. He is best known for his life hack videos on subjects like plants and cleaning.[2]

Early life

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Adamjan was born in Yerevan, Armenia in 1989.[3] He has siblings. When he was three years old, his family fled the country due to the Nagorno-Karabakh conflict, and lived the next ten years in Ebeltoft, Denmark, where he went to school. His interests included martial arts and computer programming. When he was 13, the family moved to Rhode Island, US, where he started high school in 2003. Around 2005 he started to get interested in video and film making.[2][4][1]

After high school, he majored in video production and motion graphics, traveled the US and tried to make it as a film maker.[2][4]

Social media and other work

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When the COVID-19 pandemic hit the US in 2020, he got stuck in lockdown with his family in Rhode Island.[2][4] One day during the lockdown, while chopping scallions, he had the idea to make a short video on how to regrow them and posted it on TikTok. To his astonishment, the next day his video had over 100 000 views. This inspired him to make more videos, generally with a sustainability theme.[5][1] He says that "The nerd side of me activated and I started researching everything about plants."[2]

Adamjan's videos, published under the handle "Creative Explained", have been noted for his high-energy and enthusiastic style, "enthusiasm bordering on hysteria" according to de Volkskrant. As of 2023, he has made over a thousand videos, and has six million followers on TikTok, four million on Instagram and three million subscribers on YouTube. His subjects include plants, cleaning, recycling[6][2][7] and how to store vegetables.[8] At one point, he discovered that speaking in a louder voice had a positive effect of viewership.[9] One of his suggestions for keeping avocados fresh was criticised by the American Food and Drug Administration (FDA) as being potentially harmful,[10] but many others have been reported to be useful.[11] As of 2024, his most watched YouTube video, on how to grow a cherry seedling, had around 100 million views.[7] He has worked with singer Bryan Adams, actress Jennifer Garner and appeared on The Today Show.[1] As of 2024, he has published two books.[7]

Personal life

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As of 2023, he lives in Aarhus, Denmark with his fiancé.[1]

Recognition

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He received the Sustainability Influencer of the Year Award in 2022.[5]

Books

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  • Adamjan, Armen (2020). "Don't Throw it Out": Garden & Plant : Hacks, Tips and Tricks. Armen Adamjan. ISBN 979-8-3789-8116-8.
  • Adamjan, Armen (2024). Don't Throw it Out 2!. ISBN 979-8387100062.

See also

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References

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  1. ^ a b c d e Juhl Jørgensen, Kathrine (7 April 2023). "Han deler ud af rengøringstips - nu følger flere millioner med". TV 2 Østjylland (in Danish). Retrieved 27 September 2024.
  2. ^ a b c d e f Brzezinski, Victoria (27 May 2023). "Meet @creative_explained, TikTok's king of plant hacks". The Sunday Times. Retrieved 27 September 2024.
  3. ^ Šubarević, Dragana (7 December 2023). "Armen Adamjan - zabavni Jermenin sa društvenih mreža". Politika (in Serbian). Retrieved 4 October 2024.
  4. ^ a b c Adamjan, Armen. "Who Is Creative Explained". creative_explained. Retrieved 27 September 2024.
  5. ^ a b Hostetter, Kristin (12 July 2023). "5 Must-Watch Sustainability Hacks from Our Favorite TikTok Star". Outside. Retrieved 27 September 2024.
  6. ^ Qaderi, Kristine Gasbarre (27 May 2022). "'It's OK to Slow Down': The Story Behind TikTok's Plant-Growing Guru, @Creative_Explained". The Healthy @Reader’s Digest. Retrieved 27 September 2024.
  7. ^ a b c Althuisius, Julien (28 March 2024). "'Niet weggooien!' Instagrammer Armen Adamjan weet raad met je restjes – dit zijn zijn bijzonderste tips". de Volkskrant (in Dutch). Retrieved 27 September 2024.
  8. ^ "How To Store Fruits And Vegetables Correctly? Food Vlogger Shares Hacks". NDTV. 10 March 2024. Retrieved 27 September 2024.
  9. ^ Glassman-Hughes, Emma (26 September 2024). "The Opposite of ASMR: Why Men on TikTok Yell, According to Experts". PopSugar. Retrieved 27 October 2024.
  10. ^ "FDA warns viral hack to keep avocado fresh may be harmful for health; know what experts say". The Indian Express. New Delhi. 25 May 2022. Retrieved 2024-10-04.
  11. ^ Seal, Rebecca (18 August 2023). "The microwave lemon trick – and 10 other household hacks that actually work". The Guardian. Retrieved 2024-10-04.
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