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BCN Visuals

From Wikipedia, the free encyclopedia
BCN Visuals
IndustryOut-of-home advertising, 3D Billboards, Innovation
Founded2017
FoundersEric Sas and Alan Company
Headquarters,
United States
Websitewww.bcnvisuals.com

BCN Visuals is an anamorphic 3D technology company founded in Barcelona, Spain and headquartered in New York, United States. The company provides 3D anamorphic content for out-of-home billboard advertising.[1][2][3]

History

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BCN Visuals was established in 2017 by Eric Sas and Alan Company in Barcelona, Spain.[2][4] The Walking Dead's debut on Disney+ in Europe was BCN Visuals' first really ground-breaking campaign.[2]

In 2018, the company partnered with BMW to create a series of animated advertisements that were displayed on a Times Square billboard in New York City. The advertisements featured a 3D roadway that appeared to come to life on the billboard, showcasing BMW's latest models in a dynamic and engaging way.[5][6][7][8]

In 2020, BCN Visuals partnered with Callao City Lights to introduce 3D technology to digital out-of-home advertising in Spain. The collaboration resulted in a 3D digital billboard located in the heart of Madrid that showcased advanced 3D animations and visuals for brands.[9]

BCN Visuals' had a partnership with Football Club Barcelona to release the football club's first-ever NFT. The NFT features a 3D model of the Camp Nou stadium, home to FC Barcelona, and was released on the blockchain marketplace OpenSea.[10] In the same year, BCN Visuals also collaborated with DPAA.[11]

Awards

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  • In July 2021 BCN Visuals was awarded a Promax Award for Best Out-of-Home Ad in Europe with Walt Disney for The Walking Dead Ad.[2][1] and in 2022, it was awarded the Clio Award for Best Out-of-Home Ad with Netflix, The Witcher.[12]

Notable Campaigns

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References

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  1. ^ a b "BCN Visuals deslumbra a Times Square con su 3D". La Vanguardia (in Spanish). 30 November 2021.
  2. ^ a b c d e Molines, Emilio (5 September 2021). "BCN Visuals: el revolucionario equipo detrás de campañas virales como la de 'The Walking Dead'". Forbes (in Spanish).
  3. ^ a b "How Pandora's out-of-home 3D billboard celebrated Black Music Month". ClickZ. 28 November 2022.
  4. ^ "Explore the intersection of tech and storytelling with BCN Visuals | #CompanySpotlight". creativepool.
  5. ^ Nelson, Samantha. "BMW Turns a Times Square Billboard Into a 3D Roadway". adweek.com.
  6. ^ "El estudio de los sentidos marca la agenda del nuevo marketing". La Vanguardia (in Spanish). 25 January 2023.
  7. ^ "BMW Rolls Big With Jaw-Dropping 3D Billboards in Times Square". Muse by Clio.
  8. ^ a b Nelson, Samantha. "BMW Turns a Times Square Billboard Into a 3D Roadway". Adweek.
  9. ^ "Callao City Lights and BCN Visuals drive the external digital medium in Spain with 3D technology". Digital AV Magazine. 5 November 2020.
  10. ^ "FC Barcelona launches In a Way, Immortal, the first NFT in the Club's history, that will be auctioned at Sotheby's New York". www.fcbarcelona.com. FC Barcelona.
  11. ^ "3D Out of Home Innovator BCN Visuals Joins DPAA". OOH TODAY. 20 September 2022.
  12. ^ "The Walking Dead - The Walking Dead NFT Collection". Clios.
  13. ^ "FC Barcelona Launches Animated 'In a Way, Immortal' NFT – Auction Set for July 29". Animation World Network.
  14. ^ "FC Barcelona Launches "In A Way, Immortal", The First Art NFT in the Club's History that will be Auctioned at Sotheby's". sothebys.com. Sotheby's.
  15. ^ "Dos catalans triomfen a Times Square". RAC1 (in Catalan). 11 December 2021.
  16. ^ "Inside Colossal Times Square 3D Takeover for 'Marvel's Midnight Suns' From 2K Games". Muse by Clio.