Nura Afia

Nura Afia
Nura Afia
Born	February 9, 1993 (age 31); Denver, Colorado, U.S.
Nationality	American
Occupations	Makeup artist; model; vlogger and YouTube personality;
Spouse	Asef Noorzai (m. 2011)
Children	2
	YouTube information
Channel	Nura Afia;
Years active	2011–present
Genre(s)	Beauty and makeup, vlogs
Subscribers	212 thousand
Total views	13.9 million
Creator Awards
	Last updated: December 30, 2021

Nura Afia is an American beauty vlogger. In November 2016, CoverGirl cosmetics company named her one of its brand ambassadors.^[2] Afia is the CoverGirl's first brand ambassador who wears a hijab.^[3]

Early life

Afia grew up in Aurora, Colorado, with five siblings, and attended Smoky Hill High School.^{[citation needed]} Her mother, Anne, was born a Christian in Lebanon to Swiss-Lebanese parents, and converted to Islam prior to marrying Afia's father, who is Moroccan.^[4] In 2011, when she was 18, Afia married Asef Noorzai, a childhood friend.

Career

While at home with her first baby in 2011 named Laila Noorzai, Afia began watching beauty videos online.^[5] She was inspired to start recording her own videos, using electronics borrowed from family. Over time she grew her channels to reach 213,000 YouTube subscribers and 300,000 Instagram followers.^[3]^[4] Afia also began to do photo shoots and work with modest fashion brands.^[4]

In November 2016, as part of a campaign to feature models from diverse backgrounds, CoverGirl cosmetics named Afia as a brand ambassador.^[6] She was the first hijab-wearing model to be a brand ambassador for CoverGirl when she began modeling their new mascara product called "So Lashy! BlastPro."^[3]^[7] She received many messages of support from Muslim women pleased to see a model in a hijab, however she was also criticised as hypocritical for both covering up with a hijab and seeking attention through make-up.^[5]

References

^ ^a ^b "About Nura Afia". YouTube.
^ "CoverGirl's New Muslim Ambassador Nura Afia Is a Huge Win for Inclusion". Glamour.com. 2 November 2016. Retrieved 24 August 2021.
^ ^a ^b ^c Kaur, Harmeet (4 November 2016). "A hijab-wearing Muslim is now one of the beautiful faces of CoverGirl". CNN. Archived from the original on 2016-11-11. Retrieved 2016-11-11.
^ ^a ^b ^c "She's the next CoverGirl, she wears a hijab — and she's from Denver – The Denver Post". 4 November 2016. Archived from the original on 2016-11-11. Retrieved 2016-11-11.
^ ^a ^b Paton, Elizabeth (2016-11-09). "CoverGirl Signs Its First Ambassador in a Hijab". The New York Times. ISSN 0362-4331. Archived from the original on 2016-11-10. Retrieved 2016-11-11.
^ "Meet CoverGirl's first hijab-wearing beauty ambassador". TODAY.com. Retrieved 24 August 2021.
^ "Muslim Beauty Blogger Nura Afia Is CoverGirl's Newest Ambassador". Allure Magazine. 2 November 2016. Archived from the original on 2020-11-29. Retrieved 2020-05-31.

[YouTubeStatsNura_Afia-1] "About Nura Afia". YouTube.

[2] "CoverGirl's New Muslim Ambassador Nura Afia Is a Huge Win for Inclusion". Glamour.com. 2 November 2016. Retrieved 24 August 2021.

[:1-3] Kaur, Harmeet (4 November 2016). "A hijab-wearing Muslim is now one of the beautiful faces of CoverGirl". CNN. Archived from the original on 2016-11-11. Retrieved 2016-11-11.

[:0-4] "She's the next CoverGirl, she wears a hijab — and she's from Denver – The Denver Post". 4 November 2016. Archived from the original on 2016-11-11. Retrieved 2016-11-11.

[:2-5] Paton, Elizabeth (2016-11-09). "CoverGirl Signs Its First Ambassador in a Hijab". The New York Times. ISSN 0362-4331. Archived from the original on 2016-11-10. Retrieved 2016-11-11.

[6] "Meet CoverGirl's first hijab-wearing beauty ambassador". TODAY.com. Retrieved 24 August 2021.

[Muslim_Beauty_Blogger_Nura_Afia_Is_CoverGirl's_Newest_Ambassador-7] "Muslim Beauty Blogger Nura Afia Is CoverGirl's Newest Ambassador". Allure Magazine. 2 November 2016. Archived from the original on 2020-11-29. Retrieved 2020-05-31.

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