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Path (social network)

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Path
Type of businessPrivate
Type of site
Social networking
Available inEnglish, Arabic, Norwegian, Dutch, French, German, Greek, Indonesian, Italian, Japanese, Korean, Malay, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese
FoundedSan Francisco, California
Headquarters
San Francisco, California
,
United States
Area servedWorldwide
Founder(s)Dave Morin
Shawn Fanning
Dustin Mierau
Key peopleDave Morin
Shawn Fanning
Dustin Mierau
Employees25
ParentKakao
URLwww.path.com
RegistrationRequired
LaunchedNovember 2010
Current statusDiscontinued
Native client(s) onAndroid, iOS, Windows Phone, Samsung Galaxy Gear 1/2
Written inC & Objective-C (iOS), Java (Android), Python (backend)

Path was a social networking-enabled photo sharing and messaging service for mobile devices that was launched on 14 November 2010. The service allowed users to share up to a total of 50 contacts with their close friends and family.[1][2] Based in San Francisco, California, the company was founded by Shawn Fanning and former Facebook executive Dave Morin.[3]

In 2011, Morin rejected a $100 million offer for the company from Google.[4] On May 28, 2015, Path announced it had been acquired for an undisclosed amount by Kakao.[5]

On September 17, 2018, Path announced its termination of the service.[6] From October 18, 2018, existing users are no longer able to access the Path service.[6]

Service

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Users update their stream on Path by posting photos and adding tags for people, places, and things.[7]

Path initially limited each user's social network to 50 friends in order to encourage greater sharing of personal information by keeping it private to a person's inner circle of social contacts.[8][9] Later, Path raised its friend limit to 150 and then removed it entirely.[10][11] The site was intended as a companion to Facebook and other social network platforms, as opposed to a destination website.[12]

History

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Original angel investor funding for Path was secured in November 2010, from "facebook alumni" including Marc Bodnick who cited personal belief in Dave Morin as his reason for investing.[13][14]

Path's initial $2.5 million funding round included Ron Conway, Index Ventures, First Round Capital, Ashton Kutcher, Kevin Rose, Marc Benioff, Chris Kelly, and others.[1][3]

In February 2011, the company raised a second round of $8.5 million in venture capital from Kleiner Perkins Caufield & Byers and Index Ventures along with Digital Garage of Japan.[15] Path also turned down a $100 M acquisition offer from Google in February 2011.[16]

In November 2011, Path relaunched with more features. By December 2011, it had grown from 30,000 to over 300,000 members in less than a month.[17]

Path subsequently raised $30 million in venture capital from Redpoint Ventures. On January 11, 2014, the company announced it had raised another $25 million in venture funding from Indonesian Bakrie Group, Kleiner Perkins Caufield & Byers, Index Ventures, Greylock Partners, Insight Venture Partners, Redpoint Ventures, and First Round Capital.[18] Indonesia was the world's largest Path userbase with more than 4 million users.[19]

Controversy

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In February 2012, the company was widely criticized after concerns of accessing and storing user phone contacts without knowledge or permission. In a blog post by the CEO, the company apologized and changed its practices.[20] Soon thereafter, in March 2012, the company received a request for information from Reps. Henry A. Waxman (D-California) and G. K. Butterfield (D-North Carolina) along with 33 other app developers asking them to detail what information they collect from users and how they use it.[21]

In February 2013, the company was fined $800,000 by the FTC for storing data from underage users. The company would be required to have its privacy policies assessed every two years for the next twenty years.[22] Along with the civil penalty, the FTC prohibited Path from making any misrepresentations about the extent to which it maintains confidentiality of its users' personal data.[23]

In April 2013, a user alleged that Path sent spam SMS invitations to his phone contacts. TechCrunch then speculated that Facebook blocked Path's "Find Friends" access due to this occurrence; however, neither Facebook nor Path confirmed or denied such reports. Even so, Path users can still share their posts to Facebook.[24] Facebook also cut off "Find Friends" access to other apps such as MessageMe and Voxer, which were formally cited as competitors to Facebook, programmers such as Montana Mendy contended this notion.[25]

The company was named in a 60 Minutes report on Internet privacy and data brokers.[26]

References

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  1. ^ a b McCarthy, Caroline (2010-11-14). "A Path the world isn't meant to see". CNET. Retrieved 2014-11-15.
  2. ^ Fowler, Geoffrey (2011-03-11). "Path Gets "FriendRank" and a Revenue Stream". The Wall Street Journal. Retrieved 2014-11-15.
  3. ^ a b Issac, Mike (2010-11-14). "New Social Network Path = iPhone + Instagram + Facebook - 499,999,950 Friends". Forbes. Retrieved 2014-11-15.
  4. ^ Arrington, Mike. "Google Tried To Buy Path For $100+ Million. Path Said No.", Techcrunch, February 2, 2011. Retrieved 2011-02-15.
  5. ^ Carson, Biz (2015-05-28). "Path acquired by the makers of a popular messaging app". BusinessInsider. Retrieved 2015-05-29.
  6. ^ a b "The Last Goodbye". Path. Archived from the original on 23 January 2020. Retrieved 2018-09-17.
  7. ^ Molina, Brett (2010-11-15). "Following the Path to a more personal social network". USA Today. Retrieved 2014-11-15.
  8. ^ Levine, Barry. "Path turns at the fork: no limit on friends, separate messaging, business texts". Venture Beat. Archived from the original on 20 December 2016. Retrieved 10 December 2016.
  9. ^ Frommer, Dan (2010-11-15). "Path Launches To Save You From Facebook". Business Insider. Retrieved 2014-11-15.
  10. ^ Levine, Barry (20 June 2014). "Path turns at the fork: no limit on friends, separate messaging, business texts". Venture Beat. Retrieved 10 December 2016.
  11. ^ "Introducing Path Talk". Path Blog. Archived from the original on 20 December 2016. Retrieved 10 December 2016.
  12. ^ "Startup Path bids to be 'anti-social network'". The Economic Times. 2010-11-16. Archived from the original on August 12, 2011. Retrieved 2014-11-15.
  13. ^ Kincaid, Jason (2010-11-14). "After Months Of Buzz, Path Launches: It's Photo Sharing Where You Can Be Yourself". TechCrunch. AOL. Retrieved 2014-11-15.
  14. ^ "Why did Marc Bodnick invest in Path? - Quora". www.quora.com.
  15. ^ Malik, Om (2011-02-01). "Path Gets $8.5 Million. Ahem! Why?". Gigaom. Archived from the original on 2014-11-28. Retrieved 2014-11-15.
  16. ^ "Google Tried To Buy Path For $100+ Million. Path Said No". 2 February 2011.
  17. ^ Tsotsis, Alexa (2011-12-16). "A New Path: Path Grows Daily Users 30x Since Relaunch". TechCrunch. AOL. Retrieved 2014-11-15.
  18. ^ Empson, Rip (2014-01-10). "Path Finally Closes That Elusive Series C". TechCrunch. AOL. Retrieved 2014-11-15.
  19. ^ Desyana, Cornila (2014-02-25). "Indonesia has the Largest Number of Path Users". Tempo. Retrieved 2014-11-15.
  20. ^ Needleman, Rafe (2012-02-08). "Path CEO: We are sorry, and we've deleted your address book data". CNET. Retrieved 2014-11-16.
  21. ^ Bonnington, Christina (2012-03-23). "Congress Queries App Developers on Their Data Privacy Practices". Wired. Retrieved 2014-11-16.
  22. ^ Moreau, Elise. "What Is Path?". About. Archived from the original on 2014-11-29. Retrieved 2014-11-16.
  23. ^ "Path Social Networking App Settles FTC Charges it Deceived Consumers and Improperly Collected Personal Information from Users' Mobile Address Books". FTC. February 2013. Retrieved 2014-11-16.
  24. ^ Constine, Josh; Butcher, Mike (2013-05-04). "Facebook Blocks Path's "Find Friends" Access Following Spam Controversy". TechCrunch. AOL. Retrieved 2014-11-16.
  25. ^ Cutler, Kim-Mai (March 15, 2013). "Facebook Brings Down The Hammer Again: Cuts Off MessageMe's Access To Its Social Graph". TechCrunch. Retrieved January 19, 2014.
  26. ^ Kroft, Steve (2014-03-09). "The Data Brokers: Selling your personal information". CBS News. Retrieved 2014-11-15.
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