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Red Uno de Bolivia

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UNO
CountryBolivia
Programming
Picture format1080i HDTV
(downscaled to 480i for the SD feed)
Ownership
OwnerRed Uno de Bolivia S.A.
Comunicación Integral S.R.L.
(Potosí, Sucre and Tarija)
History
LaunchedApril 1984
Former namesTeleandina (La Paz)
Cruceña de Televisión (Santa Cruz de la Sierra)
Unovisión
Links
Websitewww.reduno.com.bo
Availability
Terrestrial
Digital VHFChannel 11.1 (La Paz)
Analog VHFListings may vary

Red UNO de Bolivia (literally "Network One", commonly referred to as Red UNO and occasionally also called simply UNO, UNO being the initials of Unión Nacional de Organizaciones Televisivas,[1] "National Union of Television Organizations") is a national Bolivian television network owned by businessman Ivo Kuljis.[2] It started operations in April 1984 in Santa Cruz and in 1985 in La Paz. Its most notable programming is Notivisión (news) and "El Mañanero (morning magazine)".[3] It also maintains affiliation deals with three channels in Potosí, Sucre and Tarija.

History

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In 1979, Ivo Kuljis founded production company PROTEL (Producciones Gráficas y Televisión), the first private television production company in Bolivia, using the most advanced video and television equipment at the time. PROTEL in the early 80s (1982 to 1983 approx.) started making test broadcasts, without the permission of the Bolivian authorities, despite problems the country was facing, such as hyperinflation and lack of social control. The government shut down PROTEL's broadcasts and later Kuljis spoke with mayor Velarde to grant him a private television station.[4]

Cruceña de Television and Teleandina

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Cruceña de Televisión (Channel 13) was established on February 2, 1984[5] and launched on the air on April 1, 1984, owned by Ivo Kuljis. Until then, Santa Cruz only had two television stations, channel 7 from the government's Televisión Boliviana (still in black and white) and channel 11 from UAGRM (in full color). Broadcasting hours and signal reach were limited, yet it became the first private television station in the city.[4]

In the city of La Paz it began its broadcasts on July 1, 1985, under the name of Teleandina on VHF channel 11, with broadcasts from Monday to Friday at 6:00 p.m. and on weekends at 5:00 pm., being owned by brothers Mario and Hugo Roncal.[6] At the time the channel broadcast pirated content from other countries, a recurrent practice in early private television stations.[7] Back then, filmmaker Hugo Roncal was the channel's general manager. In 1987 the transmitting antenna changed and Teveandina expanded its broadcast schedules starting at 11:00 a.m. from Monday to Friday and at 6:00 a.m. on Sundays. Teleandina's studio was located in the center of the city and they moved to Miraflores first and to Sopocachi at the end of the 1980s, thus broadcasting regularly since November 24, 1988. Teleandina's first programs were Virgul, an animated cartoon; the America's Top 10; Julio Sabala specials and Italian Football on Sunday mornings.

Formation of Red Uno de Bolivia (1991)

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In 1991, it entered a stage of definitive consolidation. Its relationship with associated production companies allowed the station to produce national programs.

Likewise, Teleandina broadcast on channels 11 in Oruro, 13 in Santa Cruz, 6 (later moved to 9) in Cochabamba (channel 2 CCA Corazón de América is an independent channel that broadcast some programs), 11 in La Paz and had repeater stations throughout the country.[1][8]

Ivo Kuljis used the station to intensively promote his political campaigns in 1993 and 1997.[9]

In November 1994, a new stage of technological growth begins with a new transmission equipment adapted to work at an altitude of 4000 meters above sea level and with a power of 5 kW.[1]

Work was done on the ideal conditioning for the operation of this new equipment, which consisted of new irradiation antennas, a new tower and adequate electrical installations.

The work carried out made it possible to improve the quality of the signal, thus perfecting the sharpness of the image; and a greater reach allowing a wide national coverage.

Ivo launched a sister channel to Red Uno in 1996, Canal Mágico (Magic Channel), aimed at children.[4] The channel closed around 2002.

2000s

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Rumors began cirgulating in 2001 that Eric Jürgensen was set to return to Bolivia as the director of programs of Red Uno.[10] He was named director of the network in the middle of the month, reaching the post from January 2002.[11]

The digitization process started in 2004, when Red Uno bought a 10 kilowatt Harris Platinum transmitter for the station in Santa Cruz de la Sierra.[12] For the second half of 2006, the network promised an investment worth US$500,000 in digital non-linear editing equipment.[13]

In 2005, Red Uno aired Floricienta, leading in its 7pm timeslot with an audience share of 24.9%.[14]

2010s

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The network in 2011 had, according to a survey conducted by Revista IN, an audience share of 21%, being the second most watched television network in Bolivia, behind Unitel. Three years earlier (2008), the network was in third place (18%)[15]

In 2012, Red Uno inaugurated new studios located in Santa Cruz and the modernization of its equipment to be able to broadcast and record in HD.[citation needed] However, it was not until 2018 when the channel began broadcasting on digital terrestrial television (DTT) in high definition.

The network in 2013 was planning the conversion of its facilities to HD by 2014, which was the initial date set by Evo Morales.[16]

Red Uno began to have a crisis in 2015 and caused by a labor award, in August 2020, the ordinary justice freezes the accounts of Red Uno (valued at a value of more than Bs 2,000,000); the channel suffers several layoffs and the crisis of its programming. The problem is (even today) that there is sufficient evidence of labor abuse that still happens in that company. This fact was covered up by the previous government and only the Ordinary Justice of Santa Cruz has responded by freezing accounts.

Digital phase and current situation (since 2018)

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The network unveiled a new brand identity on December 5, 2022, with the unveiling of a new slogan (Red Uno Para Todos) and a song. The new slogan reflects both inclusion and cultural diversity of Bolivia. The blue blob was also relocated being placed inside the O of the wordmark.[17]

Network

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City Channel Licensee Notes
La Paz 11 Red Uno de Bolivia, SA[18] Red Uno O&O
Santa Cruz de la Sierra 13 Red Uno de Bolivia, SA[18] Red Uno O&O
Cochabamba 9 Red Uno de Bolivia, SA[18] Red Uno O&O
Trinidad 13 Red Uno de Bolivia, SA[18] Red Uno O&O
Sucre 2 Red Uno de Bolivia, SA[18] Red Uno O&O
Oruro 11 Red Uno de Bolivia, SA[18] Red Uno O&O
Potosí 2 Red Uno de Bolivia, SA[18] Red Uno O&O
Tarija 11 Red Uno de Bolivia, SA[18] Red Uno O&O
Cobija 5 Comunicaciones Patuju Pando[18] Affiliate
Montero 10 Red Uno de Bolivia, SA[18] Red Uno O&O
Yacuiba 9 Sureña de Televisión[18] Affiliate

Studios

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Red Uno has its studios 1 and 2 in the second northern ring road of Santa Cruz. They are accessed by Cristóbal de Mendoza esq. Honduras, very close to there at Fortín Toledo Esquina Canada, has its studios 3 and 4. In August 2019, it opened its "El Bajio" unit in the sixth ring road of Pirai Avenue with the largest television studio in Bolivia, its studio 5, approximately one thousand square meters. It also has central control, in addition to studies in La Paz and Cochabamba.

  • Cristóbal de Mendoza Fortín Toledo and Av. Pirai, Santa Cruz (5 studios, 8 sets): Notivisión Santa Cruz, Bigote, Que no me pierda Santa Cruz, El mañanero Santa Cruz, Cocineros bolivianos Santa Cruz, Factor X and Los Marquina. Regional administrative offices.
  • Romecín Campos 592, La Paz (4 sets): Notivisión La Paz, Que no me pierda La Paz, El mañanero La Paz and Cocineros bolivianos La Paz. Center check. Satellite Teleport.
  • Uyuni 1029, Cochabamba (2 studios): Notivisión Cochabamba and El mañanero Cochabamba.
  • There is also a broadcast facility in Sucre and Tarija given by the "Grupo de Comunicaciones del Sur" for the channel and for Radio Panamericana.[citation needed]

Programming

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Its programming until its crisis was still notable for telenovelas from TV Globo (Brazil), Caracol (Colombia), Latin Media Corporation (India). Even between 2011 and 2017, productions of Televisa and South Korean soap operas stood out. The network was the first option for Televisa in 2013 to export its products to Bolivia.[16] Televisa went to Bolivisión after the meager results and the South Korean telenovelas would be displaced by the Turkish ones. In this genre, it aired telenovelas on Show TV and Kanal D, also with regular results. What characterized the channel as an alternative to Unitel and ATB, were more realities and the mixture of its own programs, classic CBS series and even fiction, and national TV shows (such as the former ¡Qué familiaǃ Los Serrano for example, the first sitcom made in Bolivia[16]).

The network premiered a local adaptation of Televisa's format Bailando por un Sueño in 2015, with a second season announced in July of that year.[19]

The network started airing telenovelas from TV Globo in 2018, which up until then were mainly associated with Unitel.[20][21]

In 2020, Red Uno received a package of dramas produced by Nippon Television which was also bound for Teleamazonas in Ecuador. Both dramas (Mother and Woman) were both series whose Turkish adaptations were already shown in the Latin American market.[22]

In June 2020, Red Uno started carrying Nickelodeon series on Sunday mornings.[23]

In 2022, it broadcast the 2022 FIFA World Cup held in Qatar alongside Bolivia TV and Unitel.[24]

Original Programming

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  • Notivisión: Newscast of the channel.
  • El mañanero: Morning magazine, informative format.
  • Sabores Bolivianos: Original version of Cocineros argentinos, a program dedicated to cooking.
  • Qué No Me Pierda: Nightly political talk show. In 2013, it was prositioned as "a high-impact political talk show, competing with Hollywood productions".[16]
  • La Noche de la Gri: Weekend talk show, hosted by Grisel Quiroga.
  • 100 Bolivianos Dicen: adaptation of the Family Feud format that premiered in 2023.[25]

Former programming

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  • Bigote

Announcers

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  • Jesus Rodriguez (2008–2020)
  • Veronica Sejas Zamorano (2019–present)

Slogans

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  • 2013–2014: Somos alegría, somos uno (We are joy, we are one)
  • 2014–2015: El canal de la alegría (The Channel of Joy)
  • 2016–2019: La alegría es naranja (Joy is orange)
  • 2018–2022: Cada vez mejor (Getting better and better)
  • 2022–present: Para todos (For everyone)

Controversies

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2008 Cochabamba bombing incident

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The transmitter of the Cochabamba station was damaged by a dynamite attack on September 16, 2008, a few months after the Unitel affiliate in Yacuiba suffered the same to its facilities.[26]

Government Propaganda

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The then Minister of Communication (ministry currently dissolved), Isabel Fernández Suárez revealed that the television media in Bolivia enjoyed benefits of millions of dollars of government propaganda in the previous administration of government under Evo Morales, of which Red Uno received an amount of 82.3 million bolivianos between 2017 and 2019.[27]  

References

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  1. ^ a b c "Red Uno: Who are we?". Red Uno (in Spanish). Archived from the original on June 21, 2020. Retrieved June 13, 2020.
  2. ^ http://www.pyp-uba.com.ar/news14/pdf/1.htm Archived July 1, 2007, at the Wayback Machine. Retrieved on June 9, 2007
  3. ^ "Country profile: Bolivia". August 2, 2012. Archived from the original on June 12, 2007. Retrieved December 31, 2019 – via news.bbc.co.uk.
  4. ^ a b c Notivisión, November 21, 2020
  5. ^ "La televisión y su paso a la era digital". October 18, 2022. Archived from the original on October 18, 2022. Retrieved October 14, 2024 – via Noticias Violeta.
  6. ^ ""NORMATIVA LEGAL DE DIFUSIÓN DE LOS PROGRAMAS ENLATADOS DE MEDIOS DE COMUNICACIÓN Y SU IMPACTO SOBRE EL COMPORTAMIENTO DE LA POBLACIÓN INFANTIL EN BOLIVIA"" (PDF). International Media Support. 2011. Archived from the original (PDF) on February 5, 2024. Retrieved February 5, 2024.
  7. ^ "Televisão na Bolívia: estratégias de sobrevivência e de competitividade" (PDF). Intercom. 2008. Archived from the original (PDF) on March 1, 2022. Retrieved February 29, 2024.
  8. ^ "Sobre nosotros, Red Uno". Linkedin (in Spanish). Archived from the original on March 3, 2024. Retrieved June 13, 2020.
  9. ^ "Periodismo y Politica en Bolivia" (PDF). Friedrich Ebert Stiftung. March 1997. Archived (PDF) from the original on September 27, 2023. Retrieved March 1, 2024.
  10. ^ "Jürgensen podría dirigir Red Uno de Bolivia". Produ. October 2, 2001. Archived from the original on March 18, 2024. Retrieved March 18, 2024.
  11. ^ "Jürgensen nombrado director de Red Uno Bolivia". Produ. October 17, 2001. Archived from the original on March 18, 2024. Retrieved March 18, 2024.
  12. ^ "Richard Terán de Red Uno: Evaluamos transmisores Harris Platinum". Produ. March 14, 2006. Archived from the original on March 18, 2024. Retrieved March 18, 2024.
  13. ^ "Richard Terán de Red Uno: Inversión de US$500 mil en el segundo semestre". Produ. July 18, 2006. Archived from the original on March 18, 2024. Retrieved March 18, 2024.
  14. ^ "Floricienta lidera su franja horaria en Bolivia". Produ. June 21, 2005. Archived from the original on March 19, 2024. Retrieved March 19, 2024.
  15. ^ Salazar, Erick (December 7, 2011). "Encuesta: Unitel, primero; Red Uno, segundo; y ATB, tercero". eju.tv (in Spanish). Retrieved December 18, 2023.
  16. ^ a b c d "Red Uno, Bolivia: crecimiento en todo sentido". Red Uno. June 10, 2013. Archived from the original on March 4, 2024. Retrieved March 4, 2024.
  17. ^ ""Red Uno Para Todos", el nuevo eslogan de la red naranja". Red Uno. December 5, 2022. Archived from the original on December 5, 2022. Retrieved March 3, 2024.
  18. ^ a b c d e f g h i j k "Sistema Integrado de Gestion Operadores". Authority of Telecommunications and Transport. Archived from the original on February 19, 2024. Retrieved February 19, 2024.
  19. ^ "Más realities en camino en la televisión".
  20. ^ "Las novelas brasileñas se apoderaron de Red Uno". Red Uno. May 4, 2018. Archived from the original on August 19, 2022. Retrieved March 21, 2024.
  21. ^ "FLUXO INTERNACIONAL DE FICÇÃO: A TELENOVELA BRASILEIRA NA BOLÍVIA" (PDF). Methodist University of São Paulo. 2008. Archived from the original (PDF) on July 19, 2020. Retrieved February 6, 2024.
  22. ^ "Nippon TV/Dinter: Madre y Mujer estrenarán en Latinoamérica en 2020". Prensario Internacional. January 17, 2020. Archived from the original on March 21, 2024. Retrieved March 21, 2024.
  23. ^ "La nueva programación infantil de Red Uno de Bolivia está de infarto". Red Uno. June 13, 2020. Archived from the original on March 4, 2024. Retrieved March 4, 2024.
  24. ^ "Media Rights Licensees" (PDF). FIFA. FIFA.com. Retrieved January 23, 2022.
  25. ^ "Red Uno adaptará 100 bolivianos dicen de Fremantle". Produ. January 3, 2023. Archived from the original on March 18, 2024. Retrieved March 18, 2024.
  26. ^ "Canal 9 Red Uno Cochabamba sufrió atentado dinamitero". Agencia de Noticias Fides (ANF) (in Spanish). Archived from the original on March 6, 2024. Retrieved March 6, 2024.
  27. ^ "See the ranking of television stations that benefited from millionaire advertising in the government of Evo". Agencia de Noticias Fides (ANF) (in Spanish). Archived from the original on October 17, 2022. Retrieved June 13, 2020.
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