Reef (company)
 | |
| Company type | Private |
|---|---|
| Genre | Surfing |
| Founded | 1984 |
| Founder | Fernando & Santiago Aguerre |
| Headquarters | , United States |
| Website | www |
Reef is a brand of casual sandals, known as flip-flops (Australia: thongs, New Zealand: jandals), created by two Argentine brothers, Fernando and Santiago Aguerre. In 1984, they moved from Argentina to the San Diego beach community of La Jolla, California, where they began Reef. Their product became popular amongst surfers and beach goers. Reef has subsequently grown into one of the world's leading active sandal manufacturers.[1]
Reef was acquired by VF Corporation in 2005[2] and was subsequently sold to The Rockport Group in 2018.[3]
References
[edit]- ^ McMahon, Shannon (2005-04-05). "Stepping into a fortune". The San Diego Union-Tribune. Retrieved 2008-06-27.
- ^ VF to Buy Reef as Surf Consolidation Swells
- ^ VF Corporation Completes the Sale of the Reef® Brand to The Rockport Group
- "No Apologies: Reef Owner Fernando Aguerre Lashes The Surf Industry For Its Lack of Vision". Transworld Business. 1999-09-09. Retrieved 2008-06-27.
- Riccitelli, Ryan. "Reef Entrepreneur: Santiago Anguerre" (PDF). The Kite Boarder. Archived from the original (PDF) on October 12, 2006. Retrieved 2008-06-27.
